Media Advisory: In the Land of Cheesesteaks, Local Food Moves Into the Spotlight

Media Advisory: In the Land of Cheesesteaks, Local Food Moves Into the Spotlight

PHILADELPHIA, June 13 -- WHAT:  The Greater Philadelphia Tourism Marketing Corporation (GPTMC), along with project funders the William Penn Foundation and the Delaware Valley Regional Planning Commission (DVRPC), will unveil a new $450,000 consumer education and tourism marketing program to introduce the people, places and flavors of the area's 100-mile foodshed -- from Amish Country to the Atlantic Ocean and from the region's rivers to the rich farmlands in Pennsylvania, New Jersey, Delaware and Maryland.

GPTMC will release details about the two-year campaign, including a strong Web presence, public relations, media partnerships, community building, research and more.

  WHO:
  --  Meryl Levitz, president & CEO, GPTMC
  --  Feather Houstoun, president, William Penn Foundation
  --  Barry Seymour, executive director, DVRPC
  --  Paul Steinke, general manager, Reading Terminal Market
  --  60 business people, farmers, growers, restaurateurs, chefs, grocers,
      cheese makers, vintners and brewers

  WHEN:              Monday, June 14, 2010
                     10:00 a.m.-10:30 a.m.

                      Reading Terminal Market, Center
  WHERE:              Court
                      12th & Filbert Streets,
                      Philadelphia, PA

  PHOTO OPPS:
  --  A reveal of the new local food campaign name, logo and dedicated Web
      site
  --  Gallery of visuals to include palates of fresh, local food items
  --  The Reading Terminal Market's many local, fresh food stands

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

Source: Greater Philadelphia Tourism Marketing Corporation
   

CONTACT:  Donna Schorr, +1-215-599-0782, donna@gptmc.com, or  Morgan
Obidowski, +1-215-599-2298, morgan@gptmc.com, both of Greater Philadelphia
Tourism Marketing Corporation

Web Site:  http://wwww.visitphilly.com/