Traffic Marketplace Announces Expansion of tmpSocial Engagement Platform
Poster: SySAdmin
Posted on June 15, 2010 at 7:07:01 AM
Traffic Marketplace Announces Expansion of tmpSocial Engagement Platform
Social Media Unit Acquires Social Suitcase & Expands Offerings to Advertisers
LOS ANGELES and NEW YORK, June 15 -- Traffic Marketplace, a division of Epic Media Group, today announced the expansion of its tmpSocial platform to include the acquisition of Social Suitcase, a notable social media company with a reputation for providing advertisers with brand campaigns that increase user engagement, monetization and brand impact. The acquisition further strengthens Traffic Marketplace's social web capabilities, enhanced targeting capabilities, and distribution via the tmpSocial platform. Traffic Marketplace's collective expertise gives clients a comprehensive offering of social media tools and proven techniques that increase the impact and effectiveness of social media campaigns.
Epic Media Group CEO, Art Shaw, explained, "tmpSocial provides results-driven social media programs for advertising clients. This is critical, as advertisers are realizing they must leverage social media to succeed. The challenge for advertisers today is not only monetization or demonstrating ROI when pursuing social-based advertising, but rather ensuring their methodology is reaching their target audience effectively. Traditional direct-response methods simply do not apply here; more creative solutions are a must."
Sheldon Owen, General Manager of tmpSocial added "We are emerging as a leader in online advertising and the acquisition of Social Suitcase is an important addition to our suite of tools and offerings necessary to ensure our current and future clients' success in this rapidly evolving market."
"I couldn't be happier to be a part of a strong, winning company that will allow Social Suitcase to succeed and leverage what we've built on a more robust platform," said Jason Beckerman of Social Suitcase.
Traffic Marketplace now offers solutions such as branded Facebook applications, branded Twitter campaigns, video distribution and engagement, in-game promotions and virtual currency, and a premium application display network. Traffic Marketplace is also investing heavily in behavioral targeting technology and distribution capabilities through the expansion of tmpSocial, as a result of the recent merger of Epic Advertising and Connexus Corporation to form Epic Media Group.,
For more information, log on to http://www.tmpsocial.com.
About Epic Media Group:
Epic Media Group (http://www.theepicmediagroup.com) is the preeminent privately-held global digital marketing solutions company, with deep expertise in managing a full spectrum of advertising services, from brand-building and engagement to performance-based customer acquisition solutions. The company relentlessly focuses on delivering the most comprehensive and cost-effective strategic digital marketing campaigns for advertisers of all sizes, across all industries and around the world. Epic Media Group provides its advertising services by intelligently and cost effectively accessing consumers across multiple traffic distribution channels in integrated campaigns, while simultaneously offering the most sophisticated campaign analytics and integrity assurance capabilities available in the marketplace today.
Source: Epic Media Group
CONTACT: Sharon Nieuwenhuis, RLM Public Relations, +1-212-741-5106 x237,
Epic@RLMpr.com
Web Site: http://www.theepicmediagroup.com/
Social Media Unit Acquires Social Suitcase & Expands Offerings to Advertisers
LOS ANGELES and NEW YORK, June 15 -- Traffic Marketplace, a division of Epic Media Group, today announced the expansion of its tmpSocial platform to include the acquisition of Social Suitcase, a notable social media company with a reputation for providing advertisers with brand campaigns that increase user engagement, monetization and brand impact. The acquisition further strengthens Traffic Marketplace's social web capabilities, enhanced targeting capabilities, and distribution via the tmpSocial platform. Traffic Marketplace's collective expertise gives clients a comprehensive offering of social media tools and proven techniques that increase the impact and effectiveness of social media campaigns.
Epic Media Group CEO, Art Shaw, explained, "tmpSocial provides results-driven social media programs for advertising clients. This is critical, as advertisers are realizing they must leverage social media to succeed. The challenge for advertisers today is not only monetization or demonstrating ROI when pursuing social-based advertising, but rather ensuring their methodology is reaching their target audience effectively. Traditional direct-response methods simply do not apply here; more creative solutions are a must."
Sheldon Owen, General Manager of tmpSocial added "We are emerging as a leader in online advertising and the acquisition of Social Suitcase is an important addition to our suite of tools and offerings necessary to ensure our current and future clients' success in this rapidly evolving market."
"I couldn't be happier to be a part of a strong, winning company that will allow Social Suitcase to succeed and leverage what we've built on a more robust platform," said Jason Beckerman of Social Suitcase.
Traffic Marketplace now offers solutions such as branded Facebook applications, branded Twitter campaigns, video distribution and engagement, in-game promotions and virtual currency, and a premium application display network. Traffic Marketplace is also investing heavily in behavioral targeting technology and distribution capabilities through the expansion of tmpSocial, as a result of the recent merger of Epic Advertising and Connexus Corporation to form Epic Media Group.,
For more information, log on to http://www.tmpsocial.com.
About Epic Media Group:
Epic Media Group (http://www.theepicmediagroup.com) is the preeminent privately-held global digital marketing solutions company, with deep expertise in managing a full spectrum of advertising services, from brand-building and engagement to performance-based customer acquisition solutions. The company relentlessly focuses on delivering the most comprehensive and cost-effective strategic digital marketing campaigns for advertisers of all sizes, across all industries and around the world. Epic Media Group provides its advertising services by intelligently and cost effectively accessing consumers across multiple traffic distribution channels in integrated campaigns, while simultaneously offering the most sophisticated campaign analytics and integrity assurance capabilities available in the marketplace today.
Source: Epic Media Group
CONTACT: Sharon Nieuwenhuis, RLM Public Relations, +1-212-741-5106 x237,
Epic@RLMpr.com
Web Site: http://www.theepicmediagroup.com/