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Poster: SySAdmin
Posted on June 16, 2010 at 7:21:01 AM
CooperVision Sets the Social Media Stage at Optometry's Meeting®
CooperVision Symposium to Showcase How Social Media Can Bolster Eye Care Practitioners' Practices
PLEASANTON, Calif., June 16 -- At the 113th Annual AOA Congress & 40th Annual AOSA Conference: Optometry's Meeting® this week in Orlando, Fla., leading contact lens manufacturer CooperVision will highlight the company's continued efforts and focus on creating a robust social media ecosystem. CooperVision is holding two symposiums at the convention. During "Integrating Social Media into Your Practice's Marketing - The Pros and Cons" on June 17 from 6:00 p.m.-7:00 p.m. EDT and on June 18 from 4:30 p.m.-5:30 p.m. EDT, CooperVision will speak to how social media can help transform practices and improve the relationships between eye care practitioners (ECPs) and their patients, and provide suggestions for how practices can get started.
CooperVision will also highlight the strides they've made to strengthen its social media presence and increase its visibility this year:
-- Over the course of six weeks, CooperVision worked with hundreds of eye
care practices to build and implement social media strategies aimed at
attracting and retaining patients. The practices had varying levels of
social media experience and executed different plans depending on the
networks already in use. Numerous social media platforms were tested,
including Facebook fan pages, Facebook advertising, Google, RSS feeds
and blogs. To date, CooperVision has worked with nearly 150 ECPs to
build Facebook fan pages. As a result, each ECP's practice saw an
increase in fans or followers - with an average of 60 fans per
practice - and increased traffic to practice Web sites. "We are
constantly looking for new ways to market our practice and better
connect with patients - particularly through social media," said Dr.
Jason Miller, who recently worked with CooperVision to build a
Facebook page. "I think Facebook is a relatively untapped market, and
practices that take the initiative to create a fan page may gain a
competitive advantage."
-- In early May, CooperVision launched Contact Sports - an education and
community outreach program that focuses on educating teens about the
relationship between healthy vision and athletic performance. A large
component of Contact Sports is http://www.MyContactSports.com, a site that
features sharable content and tools that help ECPs reach out to teens
through various social media networks. This is a key element of the
fan page program discussed above. At the practitioners' site, ECPs can
download patient e-mails, local event guides, and a social media guide
that can help them build their practice and become a resource for teen
vision correction in their communities. "Becoming involved and showing
that you are committed to your community is definitely viewed
favorably by customers," said Dr. Alan Glazier. "This is what makes
the Contact Sports program particularly appealing - it gives ECPs an
opportunity to connect with their communities and it is fully managed
by CooperVision." To learn more about Contact Sports and to submit a
grant entry, people can visit http://www.MyContactSports.com.
-- This spring, CooperVision introduced an ECP Facebook page and blog, ON
EYE, in an effort to partner with ECPs, as well as a consumer Facebook
page:
-- The unique ECP Facebook page can be accessed at
http://www.facebook.com/coopervisionECP and offers eye care practitioners
helpful tools and resources - from product information and
rebates, to patient engagement and practice-building tips.
-- ON EYE (http://www.coopervision.com/us/blog) offers insights and
informative discussions around contact lens fitting, technology
and the overall industry. In addition, ECPs can find a Quick Start
Social Media Guide that provides detailed instructions and tips on
how to leverage and integrate social media into their practice.
-- CooperVision also launched its consumer Facebook page
(http://www.facebook.com/coopervision) recently, providing consumers with
access to product information, company news and updates, as well
as free trial offers.
Looking ahead, CooperVision will continue to work to strengthen its connection with the vision care community through social media channels. "We are, and will continue to be committed to helping our customers build their businesses," said Janice Gaub, senior director of Marketing, Internet and Social Media at CooperVision. "We are excited to be able to share our learnings and resources on new and effective social media tactics with ECPs, and look forward to working more closely together as they become more ingrained in this space."
About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world's leading manufacturers of soft contact lenses. Dedicated to enhancing the contact lens experience for practitioners and patients, CooperVision specializes in lenses for astigmatism, presbyopia, and ocular dryness. CooperVision manufactures a full array of monthly, two-week, and daily disposable contact lenses featuring advanced materials and optics. For more information, visit http://www.coopervision.com.
Source: CooperVision
CONTACT: On-Site: Maura Bergen, Mobile: +1-917-334-0903, Office:
+1-646-935-4057, Maura.Bergen@Ketchum.com
Web Site: http://www.coopervision.com/
CooperVision Symposium to Showcase How Social Media Can Bolster Eye Care Practitioners' Practices
PLEASANTON, Calif., June 16 -- At the 113th Annual AOA Congress & 40th Annual AOSA Conference: Optometry's Meeting® this week in Orlando, Fla., leading contact lens manufacturer CooperVision will highlight the company's continued efforts and focus on creating a robust social media ecosystem. CooperVision is holding two symposiums at the convention. During "Integrating Social Media into Your Practice's Marketing - The Pros and Cons" on June 17 from 6:00 p.m.-7:00 p.m. EDT and on June 18 from 4:30 p.m.-5:30 p.m. EDT, CooperVision will speak to how social media can help transform practices and improve the relationships between eye care practitioners (ECPs) and their patients, and provide suggestions for how practices can get started.
CooperVision will also highlight the strides they've made to strengthen its social media presence and increase its visibility this year:
-- Over the course of six weeks, CooperVision worked with hundreds of eye
care practices to build and implement social media strategies aimed at
attracting and retaining patients. The practices had varying levels of
social media experience and executed different plans depending on the
networks already in use. Numerous social media platforms were tested,
including Facebook fan pages, Facebook advertising, Google, RSS feeds
and blogs. To date, CooperVision has worked with nearly 150 ECPs to
build Facebook fan pages. As a result, each ECP's practice saw an
increase in fans or followers - with an average of 60 fans per
practice - and increased traffic to practice Web sites. "We are
constantly looking for new ways to market our practice and better
connect with patients - particularly through social media," said Dr.
Jason Miller, who recently worked with CooperVision to build a
Facebook page. "I think Facebook is a relatively untapped market, and
practices that take the initiative to create a fan page may gain a
competitive advantage."
-- In early May, CooperVision launched Contact Sports - an education and
community outreach program that focuses on educating teens about the
relationship between healthy vision and athletic performance. A large
component of Contact Sports is http://www.MyContactSports.com, a site that
features sharable content and tools that help ECPs reach out to teens
through various social media networks. This is a key element of the
fan page program discussed above. At the practitioners' site, ECPs can
download patient e-mails, local event guides, and a social media guide
that can help them build their practice and become a resource for teen
vision correction in their communities. "Becoming involved and showing
that you are committed to your community is definitely viewed
favorably by customers," said Dr. Alan Glazier. "This is what makes
the Contact Sports program particularly appealing - it gives ECPs an
opportunity to connect with their communities and it is fully managed
by CooperVision." To learn more about Contact Sports and to submit a
grant entry, people can visit http://www.MyContactSports.com.
-- This spring, CooperVision introduced an ECP Facebook page and blog, ON
EYE, in an effort to partner with ECPs, as well as a consumer Facebook
page:
-- The unique ECP Facebook page can be accessed at
http://www.facebook.com/coopervisionECP and offers eye care practitioners
helpful tools and resources - from product information and
rebates, to patient engagement and practice-building tips.
-- ON EYE (http://www.coopervision.com/us/blog) offers insights and
informative discussions around contact lens fitting, technology
and the overall industry. In addition, ECPs can find a Quick Start
Social Media Guide that provides detailed instructions and tips on
how to leverage and integrate social media into their practice.
-- CooperVision also launched its consumer Facebook page
(http://www.facebook.com/coopervision) recently, providing consumers with
access to product information, company news and updates, as well
as free trial offers.
Looking ahead, CooperVision will continue to work to strengthen its connection with the vision care community through social media channels. "We are, and will continue to be committed to helping our customers build their businesses," said Janice Gaub, senior director of Marketing, Internet and Social Media at CooperVision. "We are excited to be able to share our learnings and resources on new and effective social media tactics with ECPs, and look forward to working more closely together as they become more ingrained in this space."
About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:COO), is one of the world's leading manufacturers of soft contact lenses. Dedicated to enhancing the contact lens experience for practitioners and patients, CooperVision specializes in lenses for astigmatism, presbyopia, and ocular dryness. CooperVision manufactures a full array of monthly, two-week, and daily disposable contact lenses featuring advanced materials and optics. For more information, visit http://www.coopervision.com.
Source: CooperVision
CONTACT: On-Site: Maura Bergen, Mobile: +1-917-334-0903, Office:
+1-646-935-4057, Maura.Bergen@Ketchum.com
Web Site: http://www.coopervision.com/