Superior Live Casino From 888

Superior Live Casino From 888

GIBRALTAR, June 17, 2010--

    - 888.com Launched an Exciting New Version of its Live Casino Which
Promises Added Functionality and Enhanced Player Interaction

    888.com has released its all-new no download live casino
(http://www.888.com/casino-games/live-casino.htm) client. This latest
addition to the world-class 888 gaming platform allows for greater player
interactivity, increased user-friendliness and faster access to players'
favourite online games. This enhanced version of 888's live casino product is
sleek and attractive. Among others, players will be able to enjoy the likes
of live-dealer baccarat, roulette and blackjack in an all-new no download
casino.

    The major attraction of this new interface is its focus on live casino
gaming. To this end, players are able to navigate around the site and enjoy
their preferred live-dealer games. The all-new interface is expertly geared
towards live casino gaming and is all smiles in the process. Live-dealer
games transmit in real time from live video feeds directly to players. The
live casino at 888.com (http://www.888.com/) is available in English,
Spanish, German, French and Italian.

    Itai Pazner, COO of 888.com, said: "The enhanced no download
Live casino (NDL) version provides 888 players with the ideal platform to
enjoy our high-quality live casino games. These games are popular with online
players and we are pleased to offer our customers our stand-alone, live
casino version. Now players can enjoy faster access to our new games and
improved quality at the same time."

    About 888.com

    888.com is the World's No.1 online casino. It has millions of
members worldwide who enjoy its casino, bingo and poker rooms and receive an
online gaming experience like no other. Founded in 1997, 888.com this year
celebrates its 13th anniversary of being the pioneers of the online gaming
industry. 888.com has developed a strong brand grown by cutting-edge
marketing through offline sponsorships, poker events, online collaborations
and continual upgrading of its flagship online products: Casino, Poker, Bingo
and Sports betting. 888.com's goal is to provide quality entertainment to
people who enjoy gambling, by giving them the opportunity to do so in a safe,
fun, fair, regulated and secure environment. Its clients are its assets and
it continually makes every effort to establish customer satisfaction by
building relationships via service, honesty, advice and trust - with every
member.

     888.com operates under a license granted by the Government of
Gibraltar for the purposes of operating an online casino and poker room.
888.com has adopted the code of conduct of the Interactive Gaming Council
(IGC), of which it is a member. 888.com is operated by Cassava Enterprises
(Gibraltar) Ltd. A registered company incorporated and located in Gibraltar
(company registration number 83961). The company has other offices around the
world and employs over 750 employees. 888.com can be used in 22 different
languages in 176 countries worldwide. A leading force in the gaming industry
since 1997, 888.com continually strives to be the No.1 site. It was a
founding member of eCOGRA, an independent standards authority for the
industry committed to protecting online players around the world.

     It continually donates to UK and global charities and is
working even harder on its CSR messages as well as promoting eCOGRA and
providing an international framework of best operational and player practice
requirements enforced through inspections, reviews and continuous monitoring
by global audit companies. 888.com recently announced its first acquisition;
the bingo business and assets from Globalcom. 888's bingo brand, 888ladies,
has become a brand leader within a very short time, winning awards and
delivering a strong community. Further to the new site offerings and
following significant technological investment, 888.com has recently embarked
in to new on-land ventures; partnering with key brands to deliver specific
propositions. Its first partnership, announced late 2006, is an innovative
cooperation with Rileys snooker and pool clubs for which 888.com uses its
online poker capabilities to power http://www.rileyspoker.com. 888.com has
also recently launched mobile, in-flight, and in-hotel casino where customers
can access their favourite games, not only from their computers but from
mobile phones and televisions too.

    888.com has been named by EGaming Awards as the best Casino
Online for four years in a row, and won 2008 Best Online Operator Award, as
well as being named Best Online Casino at the UK Gambling Awards, and Best
Betting and Gaming and Operator of the Year at the 2008 Leisure Awards.
888.com also landed the 2008 Gambling Online Magazine Top Casino award and
its internal magazine, Eight, won the prestigious Most Effective Membership
title at the 2008 APA Effectiveness Awards. Offline activity sits side by
side the online business, complimenting 888.com's position as the leading
authority in gaming entertainment. 888.com sponsors Shane Warne from the
world of cricket.

    For further information, please contact Ann-Marie Wilkinson at
+44(0)20-792-02344 or newscom@888.com

    For further information, please contact Gill Carter at +350-49800 or
newscom@888.com

Source: 888.com

For further information, please contact Ann-Marie Wilkinson at +44(0)20-792-02344 or newscom@888.com; For further information, please contact Gill Carter at +350-49800 or
newscom@888.com