Innovative TV ad Formats on Fastweb IPTV Platform

Innovative TV ad Formats on Fastweb IPTV Platform

Targeted & Interactive ad Offering Powered by justAd.TV and Sold by WebAds

MILAN, June 21, 2010--     FASTWEB, the first company worldwide to launch IPTV, today
announced a new advertising and marketing service. With this new service,
advertisers are now able to communicate and interact with FASTWEBTV
households directly on the TV screen with a breadth of new interactive
formats. Sales of the new TV ad format to advertisers will be managed by
WebAds.

    The service is enabled by a technology developed by justAd.TV
that allows Internet advertising campaigns to run on TV Set-Top-Boxes. These
banners are displayed on the television screen when the viewer pauses the
video or when fast-forwarding, without interrupting the viewer experience.
With this technology, Italian advertisers can finally have a single campaign
for both Internet and TV audiences.

    "We are extremely pleased to have this opportunity of working
with FASTWEB and justAd.TV. To advertisers, new opportunities of interactive
advertising will be offered, which will be all based on the interaction of
the viewer," said Constantijn Vereecken, WebAds Managing Partner. "This new
service is key to WebAds' strategy of developing new advertising
opportunities within different multimedia platforms. With our strong
international experience we believe that through innovation, our focus on
research and the continuous focus on distinguishing ourselves in the markets
in which we operate, differentiates us from the competition."

    "These communication tools are introduced in accordance with
the priorities that FASTWEB have always given to innovation and customer
care," says Giorgio Tacchia, Head of TV in FASTWEB. "Using this new
technology we can provide advertisers with effective means for communication
of their brands and their products, without interrupting the viewing of
content, thus ensuring a unique experience to our viewers."

    "Fastweb is an innovation leader in the IPTV world. We are
delighted to work with Fastweb and are confident that the new embedAd service
will prove beneficiary to them and to their customers," added Yariv Erel, Co
Founder and CEO of justAd.TV. "We are pleased to have partnered with WebAds,
a clear market leader and innovator in the European New Media domain, and
confident that their expertise will lead to strong success of the embedAd
formats in the Italian market."

    justAd.TV

    justAd.TV is a startup of a unique technology allowing Pay-TV
providers (Cable, IPTV & Satellite) to harness the power of Internet
advertising by applying it to non-linear TV experiences. Focused on
delivering easily-deployable solutions, its patent-pending technology fits
into existing TV provider networks, involves minimal costs and provides quick
ROI.

    WebAds

    WebAds Italia started its operations in 2003. It has
established itself as one of the major players in the Italian online market.
WebAds Italy has proved to be a strong partner for their publishers by
successfully implementing and selling integrated products as well as standard
Display formats. This strong focus on our publishers and the various
advertising possibilities has helped many of our advertisers to achieve their
campaign objectives online.

    For more information:

   
    WebAds
    Constantijn Vereecken
    +39-328-2373823
    c.vereecken@webads.it

    justAd.TV
    Eli Sadoun
    +972-3-5102845
    eli.sadoun@justAd.TV

Source: justAd.TV

For more information: WebAds: Constantijn Vereecken, +39-328-2373823,  c.vereecken@webads.it; justAd.TV: Eli Sadoun, +972-3-5102845, eli.sadoun@justAd.TV