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asknet and Baynote Extend Recommendation and Search Optimization Technology to Global Electronic Software Industry
Baynote's Collective Intelligence Technology Improves Online Customer Experience Instantly, Automatically
KARLSRUHE, Germany, June 30, 2010-- asknet AG, a leading provider of outsourcing solutions for the
global electronic software distribution (ESD) industry, today announced a
partnership with Baynote, an innovator in adaptive Web solutions. Through the
agreement, asknet will market and distribute Baynote's products to its
network of ESD clients.
Currently, visitors to a website will click three times to
find what they want before returning to Google to repeat their search.
Complicated accessibility leads to a decrease in conversion rates and
therefore in sales, while at the same time causing frustration for potential
buyers and users. With Baynote's Collective Intelligence Platform(TM), which
is delivered as a software service, asknet now offers its clients a solution
to deliver relevant online experiences that adapt to their customers'
changing interests in real-time. As a result, more visitors are converted
into purchasers and the average order value (AOV) is increased. The aim is to
make the website as personal and relevant as possible for the visitor.
Software vendors use Baynote's recommendation and search
optimization technology to automatically display the best products and
content online based on an individual's unique intent. For example, Baynote
can instantly guide a website visitor to the answers to technical questions
in FAQs by observing what other like minded individuals also found useful.
"A major U.S. software vendor was able to improve the hit rate
on its FAQ website by 500 percent using our Collective Intelligence Platform.
As a result, calls to customer service have decreased by a factor of four,
which on the one hand represents a tremendous cost savings and on the other
an increase in customer satisfaction," confirms Dr. Rolf Dorr, Director of
Business Development for Central Europe at Baynote.
"For our customers who sell digital products online, we see
great potential in Baynote's methodology based on collective intelligence. It
allows vendors to boost customer satisfaction and therefore conversion rates,
which leads directly to higher online sales. At the same time we make it
possible to establish a basis for cross-selling recommendations for
cooperating vendors of complex software solutions," notes Katja Speck,
asknet's Vice President of Global Marketing.
About asknet
asknet offers its clients customized outsourcing solutions for
global software sales via the Internet. Founded in 1995 as a spin-off of the
Karlsruhe Institute of Technology (KIT, formerly the University of
Karlsruhe), the company has become the number two independent global provider
for electronic software distribution. In addition to its fully integrated
shop solutions for software publishers, the company develops and maintains
portals for software distribution such as softwarehouse.de, one of Europe's
largest. In 2009, asknet posted sales of approximately 68.9 million euros. In
2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu
"Technology Fast 50" ranking of the fastest-growing technology firms in
Germany. asknet's clients include numerous providers of specialty software
such as CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, and
NetObjects. The company also supplies software products to around eighty
percent of German universities. Further information is available from
http://www.asknet.com.
About Baynote
Launched in 2006, Baynote's Collective Intelligence
Platform(TM) delivers on-demand recommendation technology and social search.
Baynote's SaaS solutions are easy to implement on top of existing
infrastructure to increase online revenue, leads, and impressions. Baynote
delivers billions of recommendations each month to hundreds of leading
enterprise, media and e-commerce companies, including Expedia, Intuit,
Motorola, NASA, Symantec, and Urban Outfitters. For more information, please
visit http://www.baynote.com.
Press Contacts
asknet AG
Kirsten Neininger
phone: +49(0)721-96458-6399
eMail: kirsten.neininger@asknet.com
http://www.asknet.com
Source: asknet AG
Press Contacts: asknet AG, Kirsten Neininger, phone: +49(0)721-96458-6399, eMail: kirsten.neininger@asknet.com
asknet and Baynote Extend Recommendation and Search Optimization Technology to Global Electronic Software Industry
Baynote's Collective Intelligence Technology Improves Online Customer Experience Instantly, Automatically
KARLSRUHE, Germany, June 30, 2010-- asknet AG, a leading provider of outsourcing solutions for the
global electronic software distribution (ESD) industry, today announced a
partnership with Baynote, an innovator in adaptive Web solutions. Through the
agreement, asknet will market and distribute Baynote's products to its
network of ESD clients.
Currently, visitors to a website will click three times to
find what they want before returning to Google to repeat their search.
Complicated accessibility leads to a decrease in conversion rates and
therefore in sales, while at the same time causing frustration for potential
buyers and users. With Baynote's Collective Intelligence Platform(TM), which
is delivered as a software service, asknet now offers its clients a solution
to deliver relevant online experiences that adapt to their customers'
changing interests in real-time. As a result, more visitors are converted
into purchasers and the average order value (AOV) is increased. The aim is to
make the website as personal and relevant as possible for the visitor.
Software vendors use Baynote's recommendation and search
optimization technology to automatically display the best products and
content online based on an individual's unique intent. For example, Baynote
can instantly guide a website visitor to the answers to technical questions
in FAQs by observing what other like minded individuals also found useful.
"A major U.S. software vendor was able to improve the hit rate
on its FAQ website by 500 percent using our Collective Intelligence Platform.
As a result, calls to customer service have decreased by a factor of four,
which on the one hand represents a tremendous cost savings and on the other
an increase in customer satisfaction," confirms Dr. Rolf Dorr, Director of
Business Development for Central Europe at Baynote.
"For our customers who sell digital products online, we see
great potential in Baynote's methodology based on collective intelligence. It
allows vendors to boost customer satisfaction and therefore conversion rates,
which leads directly to higher online sales. At the same time we make it
possible to establish a basis for cross-selling recommendations for
cooperating vendors of complex software solutions," notes Katja Speck,
asknet's Vice President of Global Marketing.
About asknet
asknet offers its clients customized outsourcing solutions for
global software sales via the Internet. Founded in 1995 as a spin-off of the
Karlsruhe Institute of Technology (KIT, formerly the University of
Karlsruhe), the company has become the number two independent global provider
for electronic software distribution. In addition to its fully integrated
shop solutions for software publishers, the company develops and maintains
portals for software distribution such as softwarehouse.de, one of Europe's
largest. In 2009, asknet posted sales of approximately 68.9 million euros. In
2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu
"Technology Fast 50" ranking of the fastest-growing technology firms in
Germany. asknet's clients include numerous providers of specialty software
such as CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, and
NetObjects. The company also supplies software products to around eighty
percent of German universities. Further information is available from
http://www.asknet.com.
About Baynote
Launched in 2006, Baynote's Collective Intelligence
Platform(TM) delivers on-demand recommendation technology and social search.
Baynote's SaaS solutions are easy to implement on top of existing
infrastructure to increase online revenue, leads, and impressions. Baynote
delivers billions of recommendations each month to hundreds of leading
enterprise, media and e-commerce companies, including Expedia, Intuit,
Motorola, NASA, Symantec, and Urban Outfitters. For more information, please
visit http://www.baynote.com.
Press Contacts
asknet AG
Kirsten Neininger
phone: +49(0)721-96458-6399
eMail: kirsten.neininger@asknet.com
http://www.asknet.com
Source: asknet AG
Press Contacts: asknet AG, Kirsten Neininger, phone: +49(0)721-96458-6399, eMail: kirsten.neininger@asknet.com