City Sports Unveils New Website

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SySAdmin
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July 6, 2010
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City Sports Unveils New Website

BOSTON, July 6 -- City Sports, an award-winning specialty sports retailer, announces the launch of its newly redesigned website at citysports.com.  The new site will include comprehensive product pages, enhanced search functionality and increased customer service.  These enhancements, combined with a selective head-to-toe product assortment across top brand names, along with free shipping to local City Sports stores, create a consistently superior multi-channel shopping experience for sporting goods customers.

In conjunction with the redesign, City Sports has upgraded to the latest version of the UniteU Connected Commerce ("UniteU") platform, a City Sports partner since the website's inception in 2008.  Highlights of the new platform include faster page loading and a more streamlined checkout process to deliver a better customer experience.

Users can now follow City Sports on Facebook and twitter to receive announcements about new product releases, sponsored events and up-to-date Run Club calendars, as well as read and participate in the interactive blog.  "As City Sports grows we want to ensure we are connecting with our customers outside of the store.   Through online tools such as Facebook, twitter, our blog and the new citysports.com, we are able to engage with customers in a comprehensive and fun manner," said CEO and President Jeffrey Connor.

  Experience the new enhancements at: http://www.citysports.com

  About City Sports:

City Sports is an award-winning, specialty sports retailer, headquartered in Boston, MA. The company operates 17 retail stores in metropolitan locations in Boston, Providence, New York, Philadelphia, Washington D.C., Baltimore and Atlanta as well as online at citysports.com.  City Sports caters to the athletic adult who lives, works or studies in the city.  Its product assortment stresses a selection of performance footwear, apparel and equipment.

About UniteU:

UniteU Technologies, Inc. is a leading provider of e-commerce solutions delivered thru the SaaS model. The company's e-commerce solutions are designed to help retailers of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The UniteU Connected Commerce platform is PCI compliant and scales to meet the ever-changing needs of multi-channel retailers; supporting custom designs, integration, rich media, advanced promotions, multiple payment and shipping options and intuitive search and navigation capabilities. UniteU provides premier managed hosting, web analytics, in addition to e-business consulting services that drive traffic, conversions and retention.

Source: City Sports
   

CONTACT:  Lauren Adams of City Sports, +1-617-391-9135,
ladams@citysports.com, or Kevin Oliver of UniteU Technologies, Inc.,
kevin.oliver@uniteu.com

Web Site:  http://www.citysports.com/

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