asknet Helps US Businesses Expand Global Reach With Enhanced eCommerce Platform

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July 21, 2010
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asknet Helps US Businesses Expand Global Reach With Enhanced eCommerce Platform

Provider of Localized e-Shops Reduces Market Barriers to Entry With Extensive Multi-Lingual Marketing, Sales, Customer Service, Fulfillment and Reporting Solution

SAN FRANCISCO, July 21, 2010--     asknet, a leading provider of global eCommerce solutions that increase
sales and expand markets for software and digital media companies, announced
today the availability of its enhanced global online sales platform and one
of the industry's most extensive eCommerce performance benchmark ranking -
asknet Digital Index (ADI) - that tracks crucial KPIs like sales per visitor
and conversion rates. As a company with European roots, asknet possesses the
expertise to ease market entrance for US companies looking to expand their
international reach while maintaining localized services for Europe, Asia and
emerging markets, including regions with right-to-left written languages.

    asknet's enhanced global eCommerce platform enables businesses to access
markets and grow online sales in emerging countries including Brazil, Russia,
India and China (BRIC), which by some accounts could be the largest economies
in the world within the next few years. The BRIC countries make up almost
half of the world's current population, making them particularly attractive
high-growth markets for US businesses.

    "To compete, businesses must be able to open new sales channels in the
eCommerce market. asknet makes that possible by removing barriers to entry,
such as fluency in the customers' language, currency, payment methods and
compliance," said Mark Begin, president of asknet America. "asknet offers
localized e-shops throughout the world enabling software and digital media
companies to increase international market share without making huge
investments in building new infrastructure, gaining expertise for each new
geography and developing location-specific features for an e-shop."

    Currently offering 31 shop languages, 38 billing currencies, 33 payment
options and 12 customer service languages, asknet continues to travel across
the global eCommerce frontier. To help customers extend their global reach,
asknet most recently added a fully localized cart for Russia and China.
asknet now features localized customer service, translation, and billing
currency in Russian rubles and WebMoney, the most common secure payment
system in Russia, as well as Alipay, the number one payment method in China.
Russian and Chinese billing is displayed in the e-shop so there is no
exchange rate charge. In addition, registration pages are localized to
conform to local standards and native speakers offering customer service are
available in all time zones.

    The asknet Digital Index, ADI, measures the online software business and
has the most comprehensive eCommerce benchmark ranking tools to assess and
compare individual performance of eCommerce market trends within asknet's
client porftolio. ADI calculates sales, conversion rate, sales per visitor
and Average Order Value (AOV). The data uncovers peaks and declines in
real-time as well as seasonal variations, effects from promotions and
activities, most relevant indicators, daily average sales and average
conversion rates for digital goods.

    asknet's extensive localized e-shop portfolio provides international
consumers with an easy, satisfying online shopping experience, leading to
higher conversions, sales and retention rates, and lower abandonment issues.
Within a 72 hour timeframe, the eCommerce platform can scale to manage one
domestic e-shop to over 170 secure localized e-shops in all major markets.
Billing is displayed in the e-shop so there are never exchange rate charges.

    For US software and digital media companies, the secure and scalable
global platform offered by asknet transcends international obstacles and
allows for successful marketing and selling of digital products worldwide.
The proprietary Vendor Interaction Process (VIP) quickly and easily provides
solutions tailored to meet each user's needs and the extensive sales and
eMarketing capabilities enable flawless execution across the full range of
eCommerce services, from order management and local payment options to
worldwide customer service.

    For more information on how asknet can accelerate your online digital
media downloads internationally, please visit http://www.asknet.com.

    About asknet

    asknet is a leading provider of global eCommerce solutions that increase
sales and expand markets for software and digital media companies. asknet
solutions enable publishers to expand their international reach while
maintaining localized services to customers in the US, Europe, Asia and new
emerging markets. The asknet Digital Index (ADI), Vendor Interaction Process
(VIP), and Shop Cockpit provide quick and easy solutions tailored to meet
each customer's needs and enable flawless execution across the full range of
eCommerce services, from order management and local payment options to
multi-lingual customer service. Founded in 1995, asknet today offers
localized e-shops in over 170 countries. The company is based in Germany and
has headquarters in San Francisco and Tokyo. For more information about
asknet, visit http://www.asknet.com.

   
    Media Contact:
    Borders+Gratehouse
    Carolyn Adams
    phone: +1-415-963-4174 ext. 4
    email: carolyn@bordersgratehouse.com

    Press Contacts
    asknet, Inc.
    Bernard Haug
    phone: +1-415-352-2622
    email: bernard.haug@asknet.com

    asknet AG
    Katja Speck
    phone: +49(0)721-96458-6369
    email: katja.speck@asknet.com

Source: asknet AG

Media Contact: Borders+Gratehouse, Carolyn Adams, Phone: +1-415-963-4174 ext. 4, Email: carolyn@bordersgratehouse.com; Press Contacts, asknet, Inc., Bernard Haug, phone: +1-415-352-2622, Email: bernard.haug@asknet.com; asknet AG, Katja Speck, phone: +49(0)721-96458-6369, Email: katja.speck@asknet.com

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