RRsat Launches its Fourth US TV and Radio Platform Reaching Millions of Homes

Author
SySAdmin
Posted
August 3, 2010
Views
1735

Page All:

Page 1
RRsat Launches its Fourth US TV and Radio Platform Reaching Millions of Homes

Launch Represents Major Step in RRsat's America-to-America Program Distribution Strategy

RE'EM, Israel, August 3, 2010--     RRsat Global Communications Network Ltd. (NASDAQ: RRST), a rapidly
growing provider of comprehensive content management and global distribution
services to the television and radio broadcasting industries, announced today
that it has launched a new platform on the Galaxy 19 (G-19) satellite that
enables the distribution of television and radio channels devoted to
religious programming. The new platform, together with RRsat's three other
platforms already operating on this satellite, will broadcast more than 50
religious and ethnic TV and radio channels, reaching millions of homes across
the United States, and represents a major step in RRsat's program to
distribute content within the Americas originating in the Americas.

    The Galaxy 19 satellite, located at 97degreesW, is one of the largest
ethnic video platforms in the U.S. offering programmers and content
distributors access to millions of homes in the U.S. cable community. RRsat
has signed agreements with thirteen TV and radio channels to be broadcast on
its new Galaxy 19 platform directly from RRsat's Hawley Teleport in
Pennsylvania. Channels already launched include the Three Angels Broadcasting
Network (3ABN), which also use RRsat's services for global distribution, the
three Hope channels: Hope Channel, Esperanza TV, and Hope Church channel; and
Loma Linda Broadcasting Networks Inc., which broadcasts on Galaxy 19 in
English, Arabic and Chinese and uses RRsat's distribution services to North
America, Asia, Africa and Australia. 3ABN, LLBN and the Adventist Television
Network channels are all major Christian television and radio networks in the
United States offering a full range of religious content and programming.
Their presence on this platform is representative of the increase in content
being distributed by RRsat's Hawley Teleport in which both the source and the
destination is North America.

    "Interest in religious programming and content is on the rise in the
United States," commented Lior Rival, Vice President, Sales and Marketing of
RRsat. "By positioning ourselves as a provider of global distribution for all
types of religious content, we believe we can further penetrate this
important market and become a leading distribution solution for this
programming. Moreover, this launch represents another significant step in our
penetration of the America-to-America market."

    RRsat's customers are very pleased with the new platform and have said
the following:

    "Three Angels Broadcasting Network is happy to include its network for
broadcasting on G-19 using RRsat." said Moses Primo of 3ABN "We've been using
RRsat satellite services for over 15 years and this G-19 coverage is just
what we needed to reach free-to-air (FTA) viewers from Canada, The United
States, and all the way down to Central America. For the last 25 years 3ABN
has reached people with programming aimed at mending broken people and giving
them a hope of a better life."

    "Our recent launch on G-19 has opened up valuable markets for LLBN in the
Caribbean and Latin America. Also, our LLBN Arabic and LLBN Chinese networks
are experiencing rapid growth across G-19's North American Market." said
Derrell Mundall, Vice President of Marketing, LLBN International.

    "SmartLifestyle TV is now providing health and lifestyle programming to
headends and FTA viewers from Canada to South America on G-19."said Ganim
Hanna, President, SmartLifestyle TV " RRsat provides a platform that has
brought advertisers, programmers, and affiliates to the door, and is making
SmartLifestyle TV a household name in the viewer market."

    "The RRSat service for North America is an appealing service," says Brad
Thorp, President of the Hope Channel Inc network, which currently operates
ten unique channels, says. "We also use RRSat for our service on Hotbird 6
and IS 10, and believe the new RRSat platform will have special benefit to
millions of viewers in the Americas ."

    About RRsat Global Communications Network Ltd.

    RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries. Through its
proprietary "RRsat Global Network," composed of satellite and terrestrial
fiber optic transmission capacity and the public Internet, RRsat is able to
offer high-quality and flexible global distribution services for content
providers. RRsat's comprehensive content management services include
producing and playing out TV content as well as providing satellite
newsgathering services (SNG). RRsat concurrently provide these services to
more than 550 television and radio channels, covering more than 150
countries. Visit the company's website http://www.RRsat.com for more
information.

    Safe Harbor Statement

    This press release contains forward looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, including statements
regarding (i) the growth of our business and the television and radio
broadcasting industries, including the growth of the market for religious
content and programming, (ii) our expectation to expand our client base and
sell additional services to our existing client base, (iii) our ability to
successfully integrate the teleports we acquired, (iv) our ability to develop
and commercialize the RRinternetTV service, (v) our expectation to extend the
average length of our contracts in the future, (vi) our ability to develop,
expand and commercialize our HD Platform, (vii) our ability to report future
successes and (viii) our intention to distribute dividends in the future and
the size of any dividends declared. These forward-looking statements involve
known and unknown risks and uncertainties and are based on current
expectations, assumptions, estimates and projections about the companies and
the industry as of the date of this press release. The company undertakes no
obligation to update forward-looking statements to reflect subsequent
occurring events or circumstances, or to changes in its expectations, except
as may be required by law. Forward-looking statements are subject to risks
and uncertainties that may cause actual results to differ materially from
those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC).
For more details, please refer to our SEC filings and the amendments thereto,
including our Annual Report on Form 20-F for the year ended December 31, 2009
and our Current Reports on Form 6-K.

    The information in this press release concerning Three Angels
Broadcasting Network (3ABN) and Loma Linda Broadcasting Networks Inc. (LLBN)
has been provided to RRsat by such networks and has not been independently
verified by RRsat.

   
    Company Contact Information:   External Investor Relations Contacts:
    Gil Efron, CFO                 Ehud Helft/ Porat Saar
    Tel: +972-8-861-0000           CCG Investor Relations Israel
    Email: investors@RRsat.com     Tel: +1-646-233-2161
                                   Email: rrsat@ccgisrael.com

Source: RRSat Global Communications Network Ltd

Company Contact Information: Gil Efron, CFO, Tel: +972-8-861-0000, Email: investors@RRsat.com; External Investor Relations Contacts: Ehud Helft/ Porat Saar, CCG Investor Relations Israel, Tel: +1-646-233-2161, Email: rrsat@ccgisrael.com

Title

Medium Image View Large