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CBT Nuggets Unveils New Website to Provide Faster, Easier Access to IT Certification and On-the-Job Training
CBT Nuggets Used Social Media as a Forum for Content Refinement and Beta Testing
EUGENE, Ore., Aug. 10 -- CBT Nuggets (http://www.cbtnuggets.com/), a global producer of IT certification and technical training videos for Microsoft, Cisco, Linux and other technologies, today unveiled a new website that was developed in conjunction with the company's active user community and beta tested via social media such as Facebook and Twitter. By engaging the community in the process, CBT Nuggets was able to test, tweak and refine elements of their website to best meet the needs of their users. Maintaining an active dialogue with the community has been a major factor in the company's success since its inception in 1999. CBT Nuggets has eschewed traditional marketing and direct advertising, instead focusing efforts on building a strong reputation among the IT community that has helped them grow to $5.4 million in sales primarily through word-of-mouth. With incredible growth over the past five years, CBT Nuggets has been named to Inc. magazine's "Inc. 5000" annual ranking of the 5000 fastest-growing private companies in the country since 2008. Last year, more than one million IT professionals from 189 countries watched CBT Nuggets training videos.
"We've always focused on career advancement training for current and prospective IT professionals, and our user community has embraced our trainers and course offerings as providing the easiest, most real-world IT training available," said Dan Charbonneau, founder and CEO of CBT Nuggets. "Over the years, the community has given us a great deal of input that has helped us shape and grow our training, so it's only natural that we would involve them in the beta testing of our new website. Social media provided us with a perfect forum to gather feedback and ensure that our new website is focused, fast and easy to use," he added.
CBT Nuggets videos use highly skilled, nationally-known trainers who have real-world IT experience. Their video format, which divides information into easy-to-remember, bite-sized "nuggets," puts the trainer beside the trainee, in a style that feels more like a one-on-one talk than a classroom presentation. By keeping the information fresh and incorporating humor and real-world IT stories that help put the learning into perspective, CBT Nuggets has built a following of IT pros who have launched and advanced their careers through IT certifications from major technology vendors like Microsoft and Cisco. CBT Nuggets began by offering IT training videos on CD ROM, then expanded to offer training servers and electronic downloads. Now, for the first time, a larger percentage of their training videos are delivered online via streaming video, making the interface and capabilities of the CBT Nuggets website more important than ever.
By incorporating social media into the development of the new website, CBT Nuggets wanted to accomplish three things: The utilization of an informational playground for people who want to find out about training and certification, creation of a buying portal to purchase the videos and the formulation of a player for on-demand video streaming. Further developments on the site will continue to build on the company's active social media community on Facebook and Twitter, incorporating more in-depth forums and internal chat to allow the entire CBT Nuggets family to maximize their learning through Q&A and sharing of best practices.
To view the new CBT Nuggets website and learn more about how the nuggets style of video-based IT training can reduce training costs while providing fast, effective, applicable learning, go to: http://www.cbtnuggets.com/.
About CBT Nuggets
CBT Nuggets produces and sells IT certification and technical training videos to thousands of corporations and individuals around the globe. The CBT Nuggets video catalog covers every major IT category and offers IT certification training for Microsoft, Cisco, Linux, CompTIA and many others. Videos are available on CD, digital download or via web streaming 24 hours a day, seven days a week. CBT Nuggets videos are uniquely accessible to both beginners and advanced learners because information is divided into logical, bite-sized nuggets that are easy to understand and remember. Every CBT Nugget video reflects the company's commitment to excellence with content that is efficient, informative, comprehensive, technically accurate, convenient and fun to watch. CBT Nuggets trainers are the rock stars of IT learning -- they are frequent speakers at trade shows and conferences and many are published writers and book authors. Most importantly, they are experts in their fields, who share their real-world IT experience to make IT training both fun and engaging. Come visit us at: http://www.cbtnuggets.com/.
Media Contact:
Jennifer Allen Newton
Bluehouse Consulting Group, Inc.
+1-503-805-7540
Jennifer (at) bluehousecg.com
Source: CBT Nuggets
CONTACT: Jennifer Allen Newton of Bluehouse Consulting Group, Inc.,
+1-503-805-7540, Jennifer (at) bluehousecg.com, for CBT Nuggets
Web Site: http://www.cbtnuggets.com/
CBT Nuggets Unveils New Website to Provide Faster, Easier Access to IT Certification and On-the-Job Training
CBT Nuggets Used Social Media as a Forum for Content Refinement and Beta Testing
EUGENE, Ore., Aug. 10 -- CBT Nuggets (http://www.cbtnuggets.com/), a global producer of IT certification and technical training videos for Microsoft, Cisco, Linux and other technologies, today unveiled a new website that was developed in conjunction with the company's active user community and beta tested via social media such as Facebook and Twitter. By engaging the community in the process, CBT Nuggets was able to test, tweak and refine elements of their website to best meet the needs of their users. Maintaining an active dialogue with the community has been a major factor in the company's success since its inception in 1999. CBT Nuggets has eschewed traditional marketing and direct advertising, instead focusing efforts on building a strong reputation among the IT community that has helped them grow to $5.4 million in sales primarily through word-of-mouth. With incredible growth over the past five years, CBT Nuggets has been named to Inc. magazine's "Inc. 5000" annual ranking of the 5000 fastest-growing private companies in the country since 2008. Last year, more than one million IT professionals from 189 countries watched CBT Nuggets training videos.
"We've always focused on career advancement training for current and prospective IT professionals, and our user community has embraced our trainers and course offerings as providing the easiest, most real-world IT training available," said Dan Charbonneau, founder and CEO of CBT Nuggets. "Over the years, the community has given us a great deal of input that has helped us shape and grow our training, so it's only natural that we would involve them in the beta testing of our new website. Social media provided us with a perfect forum to gather feedback and ensure that our new website is focused, fast and easy to use," he added.
CBT Nuggets videos use highly skilled, nationally-known trainers who have real-world IT experience. Their video format, which divides information into easy-to-remember, bite-sized "nuggets," puts the trainer beside the trainee, in a style that feels more like a one-on-one talk than a classroom presentation. By keeping the information fresh and incorporating humor and real-world IT stories that help put the learning into perspective, CBT Nuggets has built a following of IT pros who have launched and advanced their careers through IT certifications from major technology vendors like Microsoft and Cisco. CBT Nuggets began by offering IT training videos on CD ROM, then expanded to offer training servers and electronic downloads. Now, for the first time, a larger percentage of their training videos are delivered online via streaming video, making the interface and capabilities of the CBT Nuggets website more important than ever.
By incorporating social media into the development of the new website, CBT Nuggets wanted to accomplish three things: The utilization of an informational playground for people who want to find out about training and certification, creation of a buying portal to purchase the videos and the formulation of a player for on-demand video streaming. Further developments on the site will continue to build on the company's active social media community on Facebook and Twitter, incorporating more in-depth forums and internal chat to allow the entire CBT Nuggets family to maximize their learning through Q&A and sharing of best practices.
To view the new CBT Nuggets website and learn more about how the nuggets style of video-based IT training can reduce training costs while providing fast, effective, applicable learning, go to: http://www.cbtnuggets.com/.
About CBT Nuggets
CBT Nuggets produces and sells IT certification and technical training videos to thousands of corporations and individuals around the globe. The CBT Nuggets video catalog covers every major IT category and offers IT certification training for Microsoft, Cisco, Linux, CompTIA and many others. Videos are available on CD, digital download or via web streaming 24 hours a day, seven days a week. CBT Nuggets videos are uniquely accessible to both beginners and advanced learners because information is divided into logical, bite-sized nuggets that are easy to understand and remember. Every CBT Nugget video reflects the company's commitment to excellence with content that is efficient, informative, comprehensive, technically accurate, convenient and fun to watch. CBT Nuggets trainers are the rock stars of IT learning -- they are frequent speakers at trade shows and conferences and many are published writers and book authors. Most importantly, they are experts in their fields, who share their real-world IT experience to make IT training both fun and engaging. Come visit us at: http://www.cbtnuggets.com/.
Media Contact:
Jennifer Allen Newton
Bluehouse Consulting Group, Inc.
+1-503-805-7540
Jennifer (at) bluehousecg.com
Source: CBT Nuggets
CONTACT: Jennifer Allen Newton of Bluehouse Consulting Group, Inc.,
+1-503-805-7540, Jennifer (at) bluehousecg.com, for CBT Nuggets
Web Site: http://www.cbtnuggets.com/