Nova Celebrates Installation of the 200th Metrology System in South Korea

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September 15, 2010
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Nova Celebrates Installation of the 200th Metrology System in South Korea

Company Also Announced Plans to Establish a Korean Local Branch in the Near Future

REHOVOT, Israel, September 15, 2010/PRNewswire-FirstCall/ --     Nova Measuring Instruments Ltd. (NASDAQ: NVMI) provider of
leading edge stand-alone metrology and the market leader of integrated
metrology solutions to the semiconductor process control market, today
announced the installation of its 200th metrology system in South Korea. The
Company also announced that it is in the process of establishing a local
branch to further enhance its support of the rapidly growing installed base
in South Korea. The Company will continue its long standing and successful
collaboration with Misan Corporation which played a key role in establishing
and growing Nova's business in South Korea in the past decade.

    Commenting on the announcement, Buck Kim, President of Nova's
Asia Pacific subsidiary said: "We are very pleased with this great
achievement and appreciate the vote of confidence our South Korean customers
have given us over the years. The combination of deep collaboration with our
customers, a great local team and a robust product offering have delivered
success in a market driven by volume, high productivity and cutting edge
technology - leading to the 200 units installed. The strength of the South
Korean market and our latest products, that are currently being introduced,
make me confident in our ability to continue and grow into the future. "

    About Nova: Nova Measuring Instruments Ltd. develops, produces
and markets advanced integrated and stand alone metrology solutions for the
semiconductor manufacturing industry. Nova is traded on the NASDAQ & TASE
under the symbol NVMI. The Company's website is http://www.nova.co.il.

    This press release contains forward-looking statements within the meaning
of safe harbor provisions of the Private Securities Litigation Reform Act of
1995 relating to future events or our future performance, such as statements
regarding trends, demand for our products, expected deliveries, transaction,
expected revenues, operating results, earnings and profitability.
Forward-looking statements involve known and unknown risks, uncertainties and
other factors that may cause our actual results, levels of activity,
performance or achievements to be materially different from any future
results, levels of activity, performance or achievements expressed or implied
in those forward looking statements. These risks and other factors include
but are not limited to: our dependency on two process control product lines;
the highly cyclical nature of the markets we target; our inability to reduce
spending during a slowdown in the semiconductor industry; our ability to
respond effectively on a timely basis to rapid technological changes; our
dependency on OEM suppliers; risks associated with our dependence on a single
manufacturing facility; our ability to expand our manufacturing capacity or
marketing efforts to support our future growth; our dependency on a small
number of large customers and small number of suppliers; risks related to our
intellectual property; changes in customer demands for our products; new
product offerings from our competitors; changes in or an inability to execute
our business strategy; unanticipated manufacturing or supply problems;
changes in tax requirements; changes in customer demand for our products;
risks related to currency fluctuations and risks related to our operations in
Israel. We cannot guarantee future results, levels of activity, performance
or achievements. The matters discussed in this press release also involve
risks and uncertainties summarized under the heading "Risk Factors" in Nova's
Annual Report on Form 20-F for the year ended December 31, 2009 filed with
the Securities and Exchange Commission on March 26, 2010. These factors are
updated from time to time through the filing of reports and registration
statements with the Securities and Exchange Commission. Nova Measuring
Instruments Ltd. does not assume any obligation to update the forward-looking
information contained in this press release.

   
    Company Contact:
    Dror David, Chief Financial Officer
    Nova Measuring Instruments Ltd.
    Tel: +972-8-938-7505
    E-mail: info@nova.co.il
    http://www.nova.co.il

    Investor Relations Contacts:
    Ehud Helft / Kenny Green
    CCG Investor Relations
    Tel: +1-646-201-9246
    E-mail: nova@ccgisrael.com

Source: Nova Measuring Instruments Ltd

Company Contact: Dror David, Chief Financial Officer, Nova Measuring Instruments Ltd.,
Tel: +972-8-938-7505, E-mail: info@nova.co.il; Investor Relations Contacts: Ehud Helft / Kenny Green, CCG Investor Relations, Tel: +1-646-201-9246, E-mail: nova@ccgisrael.com

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