asknet Acquires New Customer Norman ASA

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October 25, 2010
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asknet Acquires New Customer Norman ASA

KARLSRUHE, Germany, October 25, 2010/PRNewswire-FirstCall/ --

    - Norman Outsources its Worldwide eCommerce Activities to asknet

    - International Reseller Business Integrated Into eShop

    - Praise for Professional Shop Set-up

    asknet, a leading provider of global eCommerce solutions for software
vendors, has acquired the Norwegian company Norman ASA as a new customer.
Norman is the world market leader and a pioneer in the field of proactive
content security solutions and forensic malware tools in which millions of
users place their trust. Users find it easy and convenient to purchase the
solutions and tools they want on the Internet - depending on the region, the
new online shop addresses the end user in one of 25 languages and offers all
relevant billing currencies and preferred modes of payment. As seen by
significant sales and high conversion rates, the well-engineered range of
services has already proven popular.

    End customers, however, are not the only group targeted by the new eShop;
asknet has also integrated the worldwide reseller channel for Norman. The
specific conditions for each reseller are saved in the system, making
automatic processing possible. In this way, asknet is giving Norman an
important boost in the growing reseller sales market - lowering costs and
minimizing risk. "asknet has automated this important sales channel for us,
providing a solid foundation for Norman's continued expansion," says Audun
Lodemel, Vice President Marketing. "In this regard we are very satisfied with
the professional set-up of the online shop and the absolutely punctual
implementation."

    asknet sees this as a confirmation both of its own positioning as an
international full-service provider and of the effectiveness of its reseller
strategy. Michael Scheib, asknet CEO, states, "We are proud to operate the
entire eShop for a world market leader like Norman, with its international
customer and reseller base. Following the on-time implementation of numerous
back-end adjustments, we offer Norman additional services such as the asknet
Shop Cockpit, which allows Norman to keep product prices up to date. This
gives Norman a centralized, well-structured price system for their website as
well."

    According to Scheib, the low abandonment rate speaks for the broad
acceptance of the eShop among end customers. This acceptance brings Scheib
back to asknet's strategy of adapting shops to regional conditions down to
the last detail. To this end, asknet partners with the leading providers for
payment transactions in every region around the globe. In Scandinavia this is
Klarna AB, a Swedish financial services institute. "In our eShop we can
clearly see that Scandinavian customers primarily use Nordic payment
methods," explains Audun Lodemel. "We therefore have a vital interest in
offering these modes of payment. With asknet operating the shop, we can
achieve this without having to enter into national partnerships everywhere
ourselves. This is one of the important criteria that led us to choose
asknet."

    For further information on asknet, please visit http://www.asknet.com.

    About Norman ASA

    Founded in Norway 1984, Norman ASA is a global leader and pioneer in
proactive content security solutions and forensics malware tools. Norman's
proactive antimalware solutions, including malware analysis tools, network
security and endpoint protection, are powered by patented Norman SandBox(R)
technology and used by security solutions providers around the world.

    Norman's unified core antimalware protection for clients, servers and
network security are delivered as products and services designed to protect
business communications and resources, including corporate and government
networks and applications, remote employees, branch and extranets. Norman's
solutions are available through Norman subsidiaries and a network of global
partners. For more information, visit http://www.norman.com.

    About asknet

    asknet offers its clients customized outsourcing solutions for global
software sales via the Internet. Founded in 1995 as a spin-off of the
Karlsruhe Institute of Technology (KIT, formerly the University of
Karlsruhe), the company has become the number two independent global provider
for electronic software distribution. In addition to its fully integrated
shop solutions for software publishers, the company develops and maintains
portals for software distribution such as softwarehouse.de, one of Europe's
largest platform for downloads of standard software. In 2009, asknet posted
sales of approximately 68.9 million euros. In 2009 the Karlsruhe company was
named in the Deloitte Touche Tohmatsu "Technology Fast 50" ranking of the
fastest-growing technology firms in Germany. asknet's clients include
numerous providers of specialty software such as CollabNet, DivX, F-Secure,
Nero, Panda Security, Steganos, and NetObjects. The company also supplies
software products to around eighty percent of German universities. Further
information is available from http://www.asknet.com.

   
    Media Contact:
    Carolyn Adams
    Borders+Gratehouse
    phone: +1(415)963-4174 ext. 4
    eMail: carolyn@bordersgratehouse.com

    Press Contact:
    asknet AG
    Ive Van Riet
    Director Online Marketing
    phone: +49(0)721-96458-6381
    eMail: ive.vanriet@asknet.com

    Norman ASA
    Audun Lodemel
    Phone: +47-934-46-531
    eMail: audun.lodemel@norman.com

Source: asknet AG

Media Contact: Carolyn Adams, Borders+Gratehouse, phone: +1(415)963-4174 ext. 4, eMail: carolyn@bordersgratehouse.com, Press Contact: asknet AG, Ive Van Riet, Director Online Marketing, phone: +49(0)721-96458-6381, eMail: ive.vanriet@asknet.com, Norman ASA, Audun Lodemel, Phone: +47-934-46-531, eMail: audun.lodemel@norman.com

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