INRIX Launches XD(TM) Traffic

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November 3, 2010
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INRIX Launches XD(TM) Traffic

Premium Traffic Service Breaks Down Barriers to Next Generation Navigation and Personalized Driver Services

MUNICH, Nov. 3, 2010 /PRNewswire/ --Telematics Munich 2010 - INRIX®, the leading provider of traffic and driver services, launched XD(TM) Traffic, a new premium real-time and predictive traffic service optimized for the delivery of next generation connected navigation and driver services applications in the car, on mobile devices and online.  INRIX also announced Ford Motor Company will adopt XD Traffic across all SYNC-equipped vehicles in 2011.

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XD Traffic is the most accurate real-time and predictive traffic service available in Europe and North America.  Through INRIX's unique combination of patented technologies, sophisticated analytics and development expertise, XD Traffic powers the delivery of new traffic-enabled apps and experiences that make navigation indispensible.

"Just as THX® cinema surround sound revolutionized how we experience film, XD Traffic will transform how we navigate our world," said INRIX CEO Bryan Mistele.  "XD Traffic delivers a service that breaks through quality barriers offering automakers and navigation providers with the premium traffic information and toolset required to deliver navigation applications for the daily driver."

Key Benefits of XD Traffic include:

    --  Extraordinary Apps.  XD Traffic's accuracy and reliability powers
        automakers and navigation providers delivery of next generation driver
        services including:
        --  Busy Commuter(TM).  More than just real-time traffic information
            displayed on a map, XD Traffic fuels better navigation solutions for
            the everyday driver.  XD Traffic powered apps will always know the
            faster route, best time to leave, travel time and ETA.  Besides
            commuters, XD Traffic adds value to apps for all types of drivers
            whether they're conducting sales calls, making deliveries or just
            out running holiday errands.
        --  Real-Time Speed Predictions & Traffic Forecasts.  Only XD Traffic
            uses dynamic prediction models instead of historical data to provide
            a reliable snapshot of current traffic speeds when real-time data
            density is low or anomalies are detected. XD Traffic predictions go
            beyond historical models and their assumptions factoring in traffic
            speeds, weather conditions, school schedules and local events
            (sporting events, concerts, etc.) to deliver reliable traffic
            forecasts.
        --  Traffic Ahead.  Like x-ray vision, XD Traffic continuously monitors
            traffic conditions along drivers' identifying traffic incidents with
            pinpointing accuracy.  Whether it's an unexpected road closure or
            just a minor fender bender slowing things down, XD-powered apps
            alert drivers according to their preferences helping them avoid
            unexpected delays.
        --  Friend Ahead.  XD Traffic easily connects with available 3rd party
            Application Programming Interfaces (APIs) for linking drivers to
            information they care about such as social networking sites like
            Twitter, Facebook and Foursquare.  Drivers can be alerted when
            friends are close by and determine the best way to meet up.
    --  Extreme Accuracy.  XD Traffic travel speeds are accurate within 5 mph of
        actual travel speeds 90 percent of the time.   It is the first service
        to fuse agency, journalistic and community-based incident data to
        deliver more timely alerts, better routes and more accurate travel times
        and ETAs.  As INRIX processes hundreds of thousands of data points from
        hundreds of sources every minute to update traffic information to our
        customers every 60 seconds, XD Traffic leverages INRIX's patented
        SpeedWaves(TM) technology to improve accuracy of traffic speeds on
        arterials and secondary roads by up to 70 percent.  Beyond traditional
        ground truth testing, INRIX has developed F.A.S.T. (Fully Automated
        Speed Testing) to achieve continuous  real-time analysis of our traffic
        information and travel times 24 hours a day 7 days a week.   INRIX
        F.A.S.T. is a form of learning AI (artificial intelligence) that
        continuously examines planned vs. actual outcomes to improve route
        guidance, travel time predictions and ETAs.
    --  Exceptional Coverage Quality.  INRIX's continuously expanding
        crowd-sourced network covers more roads in more cities and countries
        than any other high definition traffic service. Rolling out across all
        20 INRIX markets by the end of 2011, XD Traffic initially covers more
        than 450,000 miles/720,000 km of highways, motorways, arterials, city
        streets and secondary roads across Europe and North America with the
        best real-time and predictive traffic information available.
    --  Expedites Development.  Optimized for INRIX's patent-pending TPEG
        Connect(TM) delivery channel, XD Traffic opens up new possibilities for
        delivering much richer traffic information and driver services in the
        car and on mobile devices.  The INRIX DevZone offers XD Traffic
        customers access to hundreds of APIs and sample code libraries including
        resources for tapping  into all dimensions of customers' lives including
        their contacts, calendars and social networks to deliver personalized
        commute alerts, route preferences, travel itineraries and new
        opportunities to connect to places and persons of interest along the
        way.

The XD Traffic Mark of Quality

Today's navigation apps come in many shapes and forms, ranging from simple color-coded traffic maps or in-car navigation systems to traffic, speed trap and "social driving" apps on GPS smartphones and other devices.  However, the quality of the traffic information powering these solutions varies greatly depending on the provider, delivery method and type of device.  The majority of vehicle and mobile navigation systems on the market today are designed to use basic, often limited traffic information like congestion and accident alerts for presenting traffic conditions to drivers.  As a result, providers often miscalculate routes, travel times and ETAs as well as miss important road closures or other traffic impacting events.

Until now, automakers and navigation providers have been reluctant to introduce new, more useful traffic-powered solutions over concerns of reliability and customer satisfaction.  XD Traffic makes much richer traffic information available, including actual speeds on every road segment in the road network.  Instead of broadcasting the same traffic data to millions of consumers and professionals, XD Traffic is designed to deliver highly personalized traffic data using GPRS/GSM cellular connectivity and the Internet for PCs.

A Trusted Brand

INRIX also is introducing a branding program to help customers differentiate their traffic-powered solutions from competitors and boost value with consumers.  The XD Traffic badge can be used in applications, advertising, on packaging and at point of sale giving consumers a recognizable seal of quality they can rely on the help them save time, money and use less fuel every day.

XD Traffic is available immediately for INRIX partners and customers to incorporate into their applications and devices.  To learn more about XD Traffic, go to inrix.com to register for a free webinar planned for November 17, 2010 where INRIX Vice President of Product Management Ken Kranseler and VP of Marketing Scott Sedlik will provide a detailed overview of the service and the exciting new types of applications it makes possible.

About INRIX

INRIX® is a leading provider of highly accurate traffic and driver services, with more than 100 customers and industry partners including the Ford Motor Company, MapQuest, Microsoft, NAVIGON AG, TeleNav, I-95 Corridor Coalition, Tele Atlas, TTI, deCarta, TCS, Telmap, ANWB and ADAC. INRIX's strategic partnerships across Europe extends the delivery of the highest quality data and broadest coverage available for personal navigation, mapping, telematics and other location-based service applications in the car, online and on mobile devices.

INRIX Traffic Services leverage sophisticated statistical analysis techniques, originally developed by Microsoft Research, to aggregate and enhance traffic-related information from hundreds of public and private sources, including traditional road sensors and the company's unique network of more than 3 million GPS-enabled vehicles and cellular devices. INRIX delivers highly accurate real-time and historical traffic information today for 20 countries across North America and Europe. To experience the traffic technology revolution behind the next generation of navigation and location-based service applications, visit http://www.inrix.com.

SOURCE  INRIX

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INRIX

CONTACT: Jim Bak of INRIX, +1-425-284-3825, jimb@inrix.com

Web Site: http://www.inrix.com

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