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Intel Corporation acquires Toronto start-up CognoVision
To view the Social Media Release, click here: http://smr.newswire.ca/en/mars-discovery-district/intel-corporation-acquires-cogno-vision
MaRS client delivers industry-defining technology for audience
measurement and retail intelligence
TORONTO, Nov. 16 /PRNewswire/ -MaRS, a Toronto-based innovation centre, is pleased to announce that
Intel Corporation has acquired CognoVision, one of its client
companies. The CognoVision platform helps retailers and digital signage
networks measure the effectiveness of in-store marketing and develop
deeper insights into shopper behaviour. Terms of the transaction were
not disclosed.
The CognoVision team has developed an innovative Anonymous Impression
Metric (AIM) platform that provides powerful business intelligence
metrics for digital signage networks and retailers. Its solutions allow
digital signage networks to measure and maximize their ROI and
retailers to improve their bottom line by increasing store sales and
reducing costs.
CognoVision's early beginnings were as students in the MaRS
Entrepreneurship 101 Program. The company's three founders, Haroon
Mirza, Dr. Shahzad Malik and Faizal Javer, became MaRS clients in 2006.
Since then, several MaRS advisors and mentors have worked with the
CognoVision team as they evolved their product and business strategy.
"We're grateful for the work that MaRS did over the years to help us
move CognoVision from a concept to a rapidly growing business. The MaRS
team have been a valuable extension of our own team and an integral
part of our success," Mirza says. "We've benefitted from guidance on
our strategy, financing and marketing/sales at every stage of the
company's development. They have also been very helpful in supporting
us as we developed partner relationships here in Canada and abroad."
For MaRS, it's rewarding to see CognoVision's commercial success come to
fruition. "CognoVision has made truly impressive progress refining its
product and establishing a leading position in a highly competitive
market since we first met their fledgling team through our
Entrepreneurship 101 program," says MaRS CEO Dr. Ilse Treurnicht.
"They are a very inspiring example of Canada's entrepreneurial talent
and passion. I have no doubt that we will hear more from them in the
future."
About MaRS
MaRS Discovery District (http://www.marsdd.com) is a large scale, mission driven innovation centre in Toronto, focused
on building Canada's next generation of growth companies. MaRS works
closely with entrepreneurs in life sciences and health care,
information technology, communications and entertainment, clean tech,
advanced materials and energy, as well as the social sector.
SOURCE MaRS Discovery District
MaRS Discovery District
CONTACT: <p align="left"><b>Press/Analyst</b><b>C</b><b>ontacts</b></p> <p align="left"><u>MaRS Contact</u>: <br/> Vanessa Caldwell<br/> 416.673.8200 x2240<br/> <a href="mailto:vcaldwell@marsdd.com">vcaldwell@marsdd.com</a></p>
Intel Corporation acquires Toronto start-up CognoVision
To view the Social Media Release, click here: http://smr.newswire.ca/en/mars-discovery-district/intel-corporation-acquires-cogno-vision
MaRS client delivers industry-defining technology for audience
measurement and retail intelligence
TORONTO, Nov. 16 /PRNewswire/ -MaRS, a Toronto-based innovation centre, is pleased to announce that
Intel Corporation has acquired CognoVision, one of its client
companies. The CognoVision platform helps retailers and digital signage
networks measure the effectiveness of in-store marketing and develop
deeper insights into shopper behaviour. Terms of the transaction were
not disclosed.
The CognoVision team has developed an innovative Anonymous Impression
Metric (AIM) platform that provides powerful business intelligence
metrics for digital signage networks and retailers. Its solutions allow
digital signage networks to measure and maximize their ROI and
retailers to improve their bottom line by increasing store sales and
reducing costs.
CognoVision's early beginnings were as students in the MaRS
Entrepreneurship 101 Program. The company's three founders, Haroon
Mirza, Dr. Shahzad Malik and Faizal Javer, became MaRS clients in 2006.
Since then, several MaRS advisors and mentors have worked with the
CognoVision team as they evolved their product and business strategy.
"We're grateful for the work that MaRS did over the years to help us
move CognoVision from a concept to a rapidly growing business. The MaRS
team have been a valuable extension of our own team and an integral
part of our success," Mirza says. "We've benefitted from guidance on
our strategy, financing and marketing/sales at every stage of the
company's development. They have also been very helpful in supporting
us as we developed partner relationships here in Canada and abroad."
For MaRS, it's rewarding to see CognoVision's commercial success come to
fruition. "CognoVision has made truly impressive progress refining its
product and establishing a leading position in a highly competitive
market since we first met their fledgling team through our
Entrepreneurship 101 program," says MaRS CEO Dr. Ilse Treurnicht.
"They are a very inspiring example of Canada's entrepreneurial talent
and passion. I have no doubt that we will hear more from them in the
future."
About MaRS
MaRS Discovery District (http://www.marsdd.com) is a large scale, mission driven innovation centre in Toronto, focused
on building Canada's next generation of growth companies. MaRS works
closely with entrepreneurs in life sciences and health care,
information technology, communications and entertainment, clean tech,
advanced materials and energy, as well as the social sector.
SOURCE MaRS Discovery District
MaRS Discovery District
CONTACT: <p align="left"><b>Press/Analyst</b><b>C</b><b>ontacts</b></p> <p align="left"><u>MaRS Contact</u>: <br/> Vanessa Caldwell<br/> 416.673.8200 x2240<br/> <a href="mailto:vcaldwell@marsdd.com">vcaldwell@marsdd.com</a></p>