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Layar Receives EUR 10M / USD $14M in Funding Led by Intel Capital
AMSTERDAM, The Netherlands, November 16, 2010/PRNewswire/ --
- Intel Capital Invests in the Expansion of New Mass Medium, Augmented
Reality
Layar, the largest platform in mobile augmented reality, announced today
that it has secured EUR 10M / USD $14M in a funding round led by Intel
Capital joined by existing investors Sunstone Capital and Prime Ventures. The
new funding will be used towards further development of the product and
platform to drive meaningful content and usage of augmented reality (AR).
Specifically, the team will be focusing on working with developers and brands
to make it easier to discover Layar content as well as further investing in
the capabilities of the platform.
"At Layar, we're constantly looking for more ways to bring impactful
augmented reality experiences into people's everyday lives and this
investment from Intel Capital is another step towards expanding that goal,"
said Raimo van der Klein, co-founder of Layar. "Augmented reality provides
the richest experience on the mobile phone - an experience as unlimited as
our own imaginations. This funding will help make these vast opportunities
with AR a reality by providing our large ecosystem of content creators with
the tools to build compelling and useful content."
"Augmented reality is a disruptive technology that blends reality with
digital information, which enriches applications like the ones developed on
the Layar platform," said Marcos Battisti, Intel Capital's Managing Director
for Western Europe and Israel. "Intel Capital is committed to bringing the
technology of the future into people's everyday lives by investing in
companies that have the formula to inspire, learn and create. We are truly
excited about the future evolutions in this field."
"Layar's browser and developer platform for augmented reality and
location based applications provide a unique user experience," said Klaus
Konrad, Investment Director at Intel Capital. "Layar is changing how people
interact with their environment. It offers an open platform for developers
and users and we expect the creation of new and disruptive usage models."
Layar Products:
- Reality Browser - Mobile app for iPhone, Android and Bada devices.
- Player - Free mobile software to embed Augmented Reality into any
mobile app.
- Platform - Environment for the creation, testing and publication of
Augmented Reality content.
With this investment, users and content creators will have more
opportunities to explore and build augmented reality experiences for everyday
use.
About Layar
Layar is the world's largest mobile augmented reality platform with
thousands of developers and up to 1,500 layers. Layar brings impactful
augmented reality experiences into people's everyday lives through its
platform that currently has more than 1M active users. The Layar platform is
available on Android, iPhone and Bada devices, comes globally pre-installed
on millions of phones and is promoted by leading handset manufacturers and
carriers like Samsung, Verizon and Sprint.
Layar was named as a 2011 Technology Pioneer by the World Economic Forum,
a Disruptive Innovator at the 2010 Deloitte Fast50 awards, and received a
Meffy Mobile Entertainment Award 2010 for Technology Innovation. The company
also won the Grand Prix 2010 at Netexplorateur.
Layar is located in Amsterdam, The Netherlands. The company started in
June 2009. Layar is VC funded by Sandstone Capital, Prime Ventures and Intel
Capital and has 40 employees. To learn more about Layar, visit
http://www.layar.com.
About Intel Capital
Intel Capital, Intel's global investment organization, makes equity
investments in innovative technology start-ups and companies worldwide. Intel
Capital invests in a broad range of companies offering hardware, software,
and services targeting enterprise, home, mobility, health, consumer Internet,
semiconductor manufacturing and cleantech. Since 1991, Intel Capital has
invested more than US$9.7 billion in over 1,100 companies in 48 countries. In
that timeframe, 189 portfolio companies have gone public on various exchanges
around the world and 258 were acquired or participated in a merger. In 2009,
Intel Capital invested US$327 million in 107 investments with approximately
50 percent of funds invested outside the U.S. and Canada. For more
information on Intel Capital and its differentiated advantages, visit
http://www.intelcapital.com
Source: Layar
Intel PR Contact , Johnny Waterschoot, +32-3-450-0886, Johnny.Waterschoot@intel.com; Layar PR Contact, Meghan Hughes, +1-415-963-2552, press@layar.com
Layar Receives EUR 10M / USD $14M in Funding Led by Intel Capital
AMSTERDAM, The Netherlands, November 16, 2010/PRNewswire/ --
- Intel Capital Invests in the Expansion of New Mass Medium, Augmented
Reality
Layar, the largest platform in mobile augmented reality, announced today
that it has secured EUR 10M / USD $14M in a funding round led by Intel
Capital joined by existing investors Sunstone Capital and Prime Ventures. The
new funding will be used towards further development of the product and
platform to drive meaningful content and usage of augmented reality (AR).
Specifically, the team will be focusing on working with developers and brands
to make it easier to discover Layar content as well as further investing in
the capabilities of the platform.
"At Layar, we're constantly looking for more ways to bring impactful
augmented reality experiences into people's everyday lives and this
investment from Intel Capital is another step towards expanding that goal,"
said Raimo van der Klein, co-founder of Layar. "Augmented reality provides
the richest experience on the mobile phone - an experience as unlimited as
our own imaginations. This funding will help make these vast opportunities
with AR a reality by providing our large ecosystem of content creators with
the tools to build compelling and useful content."
"Augmented reality is a disruptive technology that blends reality with
digital information, which enriches applications like the ones developed on
the Layar platform," said Marcos Battisti, Intel Capital's Managing Director
for Western Europe and Israel. "Intel Capital is committed to bringing the
technology of the future into people's everyday lives by investing in
companies that have the formula to inspire, learn and create. We are truly
excited about the future evolutions in this field."
"Layar's browser and developer platform for augmented reality and
location based applications provide a unique user experience," said Klaus
Konrad, Investment Director at Intel Capital. "Layar is changing how people
interact with their environment. It offers an open platform for developers
and users and we expect the creation of new and disruptive usage models."
Layar Products:
- Reality Browser - Mobile app for iPhone, Android and Bada devices.
- Player - Free mobile software to embed Augmented Reality into any
mobile app.
- Platform - Environment for the creation, testing and publication of
Augmented Reality content.
With this investment, users and content creators will have more
opportunities to explore and build augmented reality experiences for everyday
use.
About Layar
Layar is the world's largest mobile augmented reality platform with
thousands of developers and up to 1,500 layers. Layar brings impactful
augmented reality experiences into people's everyday lives through its
platform that currently has more than 1M active users. The Layar platform is
available on Android, iPhone and Bada devices, comes globally pre-installed
on millions of phones and is promoted by leading handset manufacturers and
carriers like Samsung, Verizon and Sprint.
Layar was named as a 2011 Technology Pioneer by the World Economic Forum,
a Disruptive Innovator at the 2010 Deloitte Fast50 awards, and received a
Meffy Mobile Entertainment Award 2010 for Technology Innovation. The company
also won the Grand Prix 2010 at Netexplorateur.
Layar is located in Amsterdam, The Netherlands. The company started in
June 2009. Layar is VC funded by Sandstone Capital, Prime Ventures and Intel
Capital and has 40 employees. To learn more about Layar, visit
http://www.layar.com.
About Intel Capital
Intel Capital, Intel's global investment organization, makes equity
investments in innovative technology start-ups and companies worldwide. Intel
Capital invests in a broad range of companies offering hardware, software,
and services targeting enterprise, home, mobility, health, consumer Internet,
semiconductor manufacturing and cleantech. Since 1991, Intel Capital has
invested more than US$9.7 billion in over 1,100 companies in 48 countries. In
that timeframe, 189 portfolio companies have gone public on various exchanges
around the world and 258 were acquired or participated in a merger. In 2009,
Intel Capital invested US$327 million in 107 investments with approximately
50 percent of funds invested outside the U.S. and Canada. For more
information on Intel Capital and its differentiated advantages, visit
http://www.intelcapital.com
Source: Layar
Intel PR Contact , Johnny Waterschoot, +32-3-450-0886, Johnny.Waterschoot@intel.com; Layar PR Contact, Meghan Hughes, +1-415-963-2552, press@layar.com