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PROFNET EXPERT ALERTS: Natural Gas Bankruptcies / Title Insurance / Electronic Monitors
Feb. 28, 2011
1. Business: Fall in Price, Lack of Permits Spiking Natural Gas Bankruptcies
2. Business: How Entrepreneurs Can Benefit from Professional Management
3. Finance: The Power and Influence of Banks
4. Insurance: The Truth behind Title Insurance
5. Marketing: The Intersection of Digital Signage Interactivity and Mobile Marketing
6. Marketing: Who's Watching the Fat Lady Sing?
7. Technology: Electronic Recorders Would Reduce Dangers, Keep Truckers Honest
**1. BUSINESS: FALL IN PRICE, LACK OF PERMITS SPIKING NATURAL GAS BANKRUPTCIES. Rhett Campbell, a bankruptcy attorney from the Houston office of Thompson & Knight: "Although record-breaking temperatures have chilled much of the nation, natural gas prices continue to fall with an almost 20 percent decline since early January. And despite the moratorium on Gulf of Mexico drilling being lifted, new permits are few. Together, these factors are leading to increasingly shaky financial positions for many producers and service companies. There have been several energy-related Chapter 11 protection filings as companies attempt to reorganize or better position themselves for acquisition. The service companies with business concentrated in the Gulf are especially hard hit, as are the smaller and midsized E&P operators. As a result, there are attractive investment opportunities for companies that are prepared to ride out this downturn." News Contact: Barry Pound, barry@androvett.com Phone: +1-800-559-4534
**2. BUSINESS: HOW ENTREPRENEURS CAN BENEFIT FROM PROFESSIONAL MANAGEMENT. Douglas Wolford, president of Convergent Wealth Advisors, will share his insights as to how successful entrepreneurs can benefit both themselves and their companies by bringing on a professional manager to run the operations of the business: "Adding professional management into an entrepreneurial environment not only has the potential to significantly improve a company's operations and bottom line, but doing so can also help avoid some unforeseen blowups. Knowing when to add professional management is critical, as is determining how to incorporate new management into an entrepreneurial environment effectively." Wolford can expand on the pros and cons that come with adding to a company's management team. He is located in Rockville, Md. News Contact: Danielle DiPirro, Danielle.DiPirro@ConvergentWealth.com Phone: +1-301-284-1144
**3. FINANCE: THE POWER AND INFLUENCE OF BANKS. Joanne Raphael, Ph.D., academic dean for Strayer University in Palm Beach Gardens, Fla., warns that the size and power of banks has had a negative influence on the U.S. economy and political system: "We've underestimated the power and influence of banks. We believed that regulation would solve the problem, and maybe it did for a while. We now see that banks have the power to determine the direction of the country simply by deciding whether to loan or not loan money. Even if the government sets new regulations, they can just sit on their money and wait for a change in the political winds. It's frightening because it begs the question of whether these players have disproportionate influence." News Contact: Dana Haydock, dhaydock@wrayward.com Phone: +1-704-926-1301
**4. INSURANCE: THE TRUTH BEHIND TITLE INSURANCE. Chip Poli, CEO of Poli Mortgage Group, Inc.: "Although you can never guarantee that your home investment will be worth as much or more once you decide to sell it, title insurance can offer protection right off the bat. It acts as a safety net for both buyers and lenders to protect each party against unknown defects in existence before closing. This includes outstanding liens, errors or omissions in deeds, mistakes in examining records, fraud or forgery. Policies will protect the insured until the amount financed has been repaid, refinanced or resold. Title insurance agents scour public records to develop and document the true timeline of a property's ownership in order to protect all parties from discrepancies. Lender policies only cover the lender's loss and do not protect the buyer at all." News Contact: Lucia Scott, Lucia@exposeyourselfpr.com
**5. MARKETING: MOBILE AND DIGITAL CONVERGE: THE INTERSECTION OF DIGITAL SIGNAGE INTERACTIVITY AND MOBILE MARKETING. Alex Romanov, CEO of iSIGN Media: "Mobile-device usage in the U.S. is nearing saturation point, with 91 percent of Americans owning and using a cell phone, smart phone or other mobile device. As such, the mobile channel has become fully ingrained in consumers' lives -- used for communication, conducting research, sharing content, watching videos, listening to music and, increasingly, making purchasing decisions. And in the past few years, digital-out-of-home (DOOH) communications have also been steadily growing as companies have looked to engage consumers through multichannel interaction. But the future lies at an intersection of mobility and digital technology, which is facilitating, for the first time, the spontaneous interaction between digital signs and consumers' mobile devices -- via an interactive marketing platform known as proximity marketing that is driven primarily by consumer behavior and improved metrics. Proximity marketing combines the benefits of digital and mobile interactions to allow marketers to connect and engage with consumers in a unique, effective and immediate way, and in very close proximity to retail outlets. It also allows brands to collect business intelligence (BI), or detailed information about consumers' behavior and preferences. This technology is actively shaping the definition of what is possible in terms of consumer digital and mobile interactions for marketers in almost every industry, and I believe it will continue to grow significantly in 2011 and beyond." Romanov is located in Toronto and speaks French. ProfNet Connect profile: http://www.profnetconnect.com/alexromanov News Contact: Katie Norwood, knorwood@thinkinkpr.com Phone: +1-305-749-5342, ext. 236
**6. MARKETING: WHO'S WATCHING THE FAT LADY SING? Kurt DeMarais, senior vice president of interactive marketing for The Allant Group, a leading database marketing provider: "We all know it's not over until the fat lady sings, but in the land of television the game today needs to be about knowing who, on a segment and then individual level, is watching her sing and where. Viewers have started the frenzied migration to multiple platforms for viewing content and are clearly communicating their interests, needs and desires with their behavior. The old paradigm of being content-centric -- create it and 'they,' defined as the somewhat fuzzy audience, will come -- is no longer a viable approach for programmers. Serious and nimble programmers need to move to a viewer-centric model of the universe, which requires strong listening skills. In order to listen, they need to capture the right data across channels in a viewer-centric database, and begin measuring their marketing efforts and ROI against a revenue-per-viewer model. Driving tune-in remains the ultimate goal, but along with that comes driving higher CPMs, maximizing ad revenue in general, increasing carriage fees, and increasing direct sales of merchandise, product placements and sponsorships." For more information, you can access the Forrester Review commissioned by Allant entitled, "How Programmers Can Tune In To TV's Future." DeMarais is available for media interviews. He is located in Naperville, Ill. News Contact: Richard Berman, gobermanpr@gmail.com Phone: +1-914-572-2707
**7. TECHNOLOGY: ELECTRONIC RECORDERS WOULD REDUCE DANGERS, KEEP TRUCKERS HONEST. Frank L. Branson, Dallas trial attorney of The Law Office of Frank L. Branson: "A U.S. transportation department proposal would require every long-haul commercial truck to be equipped with an electronic device to automatically log the driver's time behind the wheel. The devices would replace the easily falsified paper logbooks to ensure that truckers do not exceed federally mandated daily driving limits. Driver fatigue is one of leading causes of catastrophic traffic fatalities, particularly when a commercial truck is involved. A 2004 Insurance Institute for Highway Safety survey of long-haul drivers found that one in eight had dozed off behind the wheel in the previous month. Electronic monitors like these will go a long way toward keeping trucking firms honest and relieve truckers of pressure to fulfill unrealistic driving schedules. This proposal will save lives." News Contact: Robert Tharp, robert@androvett.com Phone: +1-800-559-4534
PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://budurl.com/profnetquery To consult the ProfNet Experts Database: http://profnet.prnewswire.com To contact ProfNet by phone: +1-800-PROFNET, ext. 1 To share a thought on Expert Alerts: profnetalerts@prnewswire.com
/PRNewswire -- Feb. 28, 2011/
SOURCE ProfNet
ProfNet
Web Site: http://www.profnet.com
PROFNET EXPERT ALERTS: Natural Gas Bankruptcies / Title Insurance / Electronic Monitors
Feb. 28, 2011
1. Business: Fall in Price, Lack of Permits Spiking Natural Gas Bankruptcies
2. Business: How Entrepreneurs Can Benefit from Professional Management
3. Finance: The Power and Influence of Banks
4. Insurance: The Truth behind Title Insurance
5. Marketing: The Intersection of Digital Signage Interactivity and Mobile Marketing
6. Marketing: Who's Watching the Fat Lady Sing?
7. Technology: Electronic Recorders Would Reduce Dangers, Keep Truckers Honest
**1. BUSINESS: FALL IN PRICE, LACK OF PERMITS SPIKING NATURAL GAS BANKRUPTCIES. Rhett Campbell, a bankruptcy attorney from the Houston office of Thompson & Knight: "Although record-breaking temperatures have chilled much of the nation, natural gas prices continue to fall with an almost 20 percent decline since early January. And despite the moratorium on Gulf of Mexico drilling being lifted, new permits are few. Together, these factors are leading to increasingly shaky financial positions for many producers and service companies. There have been several energy-related Chapter 11 protection filings as companies attempt to reorganize or better position themselves for acquisition. The service companies with business concentrated in the Gulf are especially hard hit, as are the smaller and midsized E&P operators. As a result, there are attractive investment opportunities for companies that are prepared to ride out this downturn." News Contact: Barry Pound, barry@androvett.com Phone: +1-800-559-4534
**2. BUSINESS: HOW ENTREPRENEURS CAN BENEFIT FROM PROFESSIONAL MANAGEMENT. Douglas Wolford, president of Convergent Wealth Advisors, will share his insights as to how successful entrepreneurs can benefit both themselves and their companies by bringing on a professional manager to run the operations of the business: "Adding professional management into an entrepreneurial environment not only has the potential to significantly improve a company's operations and bottom line, but doing so can also help avoid some unforeseen blowups. Knowing when to add professional management is critical, as is determining how to incorporate new management into an entrepreneurial environment effectively." Wolford can expand on the pros and cons that come with adding to a company's management team. He is located in Rockville, Md. News Contact: Danielle DiPirro, Danielle.DiPirro@ConvergentWealth.com Phone: +1-301-284-1144
**3. FINANCE: THE POWER AND INFLUENCE OF BANKS. Joanne Raphael, Ph.D., academic dean for Strayer University in Palm Beach Gardens, Fla., warns that the size and power of banks has had a negative influence on the U.S. economy and political system: "We've underestimated the power and influence of banks. We believed that regulation would solve the problem, and maybe it did for a while. We now see that banks have the power to determine the direction of the country simply by deciding whether to loan or not loan money. Even if the government sets new regulations, they can just sit on their money and wait for a change in the political winds. It's frightening because it begs the question of whether these players have disproportionate influence." News Contact: Dana Haydock, dhaydock@wrayward.com Phone: +1-704-926-1301
**4. INSURANCE: THE TRUTH BEHIND TITLE INSURANCE. Chip Poli, CEO of Poli Mortgage Group, Inc.: "Although you can never guarantee that your home investment will be worth as much or more once you decide to sell it, title insurance can offer protection right off the bat. It acts as a safety net for both buyers and lenders to protect each party against unknown defects in existence before closing. This includes outstanding liens, errors or omissions in deeds, mistakes in examining records, fraud or forgery. Policies will protect the insured until the amount financed has been repaid, refinanced or resold. Title insurance agents scour public records to develop and document the true timeline of a property's ownership in order to protect all parties from discrepancies. Lender policies only cover the lender's loss and do not protect the buyer at all." News Contact: Lucia Scott, Lucia@exposeyourselfpr.com
**5. MARKETING: MOBILE AND DIGITAL CONVERGE: THE INTERSECTION OF DIGITAL SIGNAGE INTERACTIVITY AND MOBILE MARKETING. Alex Romanov, CEO of iSIGN Media: "Mobile-device usage in the U.S. is nearing saturation point, with 91 percent of Americans owning and using a cell phone, smart phone or other mobile device. As such, the mobile channel has become fully ingrained in consumers' lives -- used for communication, conducting research, sharing content, watching videos, listening to music and, increasingly, making purchasing decisions. And in the past few years, digital-out-of-home (DOOH) communications have also been steadily growing as companies have looked to engage consumers through multichannel interaction. But the future lies at an intersection of mobility and digital technology, which is facilitating, for the first time, the spontaneous interaction between digital signs and consumers' mobile devices -- via an interactive marketing platform known as proximity marketing that is driven primarily by consumer behavior and improved metrics. Proximity marketing combines the benefits of digital and mobile interactions to allow marketers to connect and engage with consumers in a unique, effective and immediate way, and in very close proximity to retail outlets. It also allows brands to collect business intelligence (BI), or detailed information about consumers' behavior and preferences. This technology is actively shaping the definition of what is possible in terms of consumer digital and mobile interactions for marketers in almost every industry, and I believe it will continue to grow significantly in 2011 and beyond." Romanov is located in Toronto and speaks French. ProfNet Connect profile: http://www.profnetconnect.com/alexromanov News Contact: Katie Norwood, knorwood@thinkinkpr.com Phone: +1-305-749-5342, ext. 236
**6. MARKETING: WHO'S WATCHING THE FAT LADY SING? Kurt DeMarais, senior vice president of interactive marketing for The Allant Group, a leading database marketing provider: "We all know it's not over until the fat lady sings, but in the land of television the game today needs to be about knowing who, on a segment and then individual level, is watching her sing and where. Viewers have started the frenzied migration to multiple platforms for viewing content and are clearly communicating their interests, needs and desires with their behavior. The old paradigm of being content-centric -- create it and 'they,' defined as the somewhat fuzzy audience, will come -- is no longer a viable approach for programmers. Serious and nimble programmers need to move to a viewer-centric model of the universe, which requires strong listening skills. In order to listen, they need to capture the right data across channels in a viewer-centric database, and begin measuring their marketing efforts and ROI against a revenue-per-viewer model. Driving tune-in remains the ultimate goal, but along with that comes driving higher CPMs, maximizing ad revenue in general, increasing carriage fees, and increasing direct sales of merchandise, product placements and sponsorships." For more information, you can access the Forrester Review commissioned by Allant entitled, "How Programmers Can Tune In To TV's Future." DeMarais is available for media interviews. He is located in Naperville, Ill. News Contact: Richard Berman, gobermanpr@gmail.com Phone: +1-914-572-2707
**7. TECHNOLOGY: ELECTRONIC RECORDERS WOULD REDUCE DANGERS, KEEP TRUCKERS HONEST. Frank L. Branson, Dallas trial attorney of The Law Office of Frank L. Branson: "A U.S. transportation department proposal would require every long-haul commercial truck to be equipped with an electronic device to automatically log the driver's time behind the wheel. The devices would replace the easily falsified paper logbooks to ensure that truckers do not exceed federally mandated daily driving limits. Driver fatigue is one of leading causes of catastrophic traffic fatalities, particularly when a commercial truck is involved. A 2004 Insurance Institute for Highway Safety survey of long-haul drivers found that one in eight had dozed off behind the wheel in the previous month. Electronic monitors like these will go a long way toward keeping trucking firms honest and relieve truckers of pressure to fulfill unrealistic driving schedules. This proposal will save lives." News Contact: Robert Tharp, robert@androvett.com Phone: +1-800-559-4534
PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://budurl.com/profnetquery To consult the ProfNet Experts Database: http://profnet.prnewswire.com To contact ProfNet by phone: +1-800-PROFNET, ext. 1 To share a thought on Expert Alerts: profnetalerts@prnewswire.com
/PRNewswire -- Feb. 28, 2011/
SOURCE ProfNet
ProfNet
Web Site: http://www.profnet.com