Can you see us now? Newest video processors from TI transform the video experience with 3x greater HD video processing performance

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March 1, 2011
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Can you see us now? Newest video processors from TI transform the video experience with 3x greater HD video processing performance

-- Industry's highest performance video engine enables a near-zero latency, life-like communication experience for multi-user HD conferencing

-- Integrated chip with ARMĀ® and DSP cores and video and graphics accelerators processes three 1080p60 fps streams simultaneously to enable new applications and intuitive user interfaces

DALLAS, March 1, 2011 /PRNewswire/ -- Texas Instruments Incorporated (TI) (NYSE: TXN) expands its DaVinci(TM) digital media processor platform by introducing its high-performance TMS320DM8168 DaVinci digital media processor and the software compatible, power-efficient TMS320DM8148 DaVinci digital media processor.  With these industry-leading video processors, TI is helping provide life-like video communications to bring people together, increase public safety, enable real-time automotive vision systems to support safer driving, deliver the highest-quality entertainment to consumers and more.

    --  The high-performance DM8168 DaVinci digital media processor offers three
        times the video streaming capability over competing solutions with up to
        three simultaneous 1080p60 frames per second (fps) video streams, 12
        simultaneous 720p30 fps video streams or a combination of lower
        resolution streams.  This enables customers to build video-centric
        systems that capture, encode, decode and analyze multiple video streams
        simultaneously on up to three independent displays.  It also
        concurrently allows customers to differentiate their products with
        advanced analytics capabilities.  It is ideal for multi-channel HD video
        surveillance systems, video conferencing systems, media hubs and servers
        and video broadcasting systems.
    --  The lower-power DM8148 DaVinci digital media processor offers a single,
        high-performance, 1080p60 fps video stream, three simultaneous 720p30
        fps video streams or multiple lower resolution streams at 3 watts. It
        also includes cutting-edge display and analytics capabilities, similar
        to the DM8168 DaVinci digital media processor, and it's perfect for
        power-sensitive, consumer and medical video applications requiring fewer
        video streams.  These applications include Skype(TM) video cameras,
        interactive digital signage, video surveillance DVRs or IP net cams,
        streaming media players and network projectors.

Easy product migrationoptions between the DM8168 digital media processor to the power-efficient, software compatible DM8148 digital media processor allow customers to create multiple, unique products quickly and easily within the DaVinci digital media platform, utilizing TI's EZ software development kit (SDK), allowing software code reuse and customization via a single software investment.  Customers can also use the same EZ SDK from TI for applications not needing video processing to migrate to the pin-for-pin compatible Sitara(TM) ARMĀ® MPU or the C6-Integra(TM) DSP + ARM platforms to further leverage a single hardware and software investment.

"The world wants HD video on every device imaginable, and we are prepared to provide it to them," said Niels Anderskouv, vice president, Digital Signal Processing Systems, TI.  "In the future, Facebook will no longer be the primary means of connecting with people virtually.  TI is an integral part of the technology innovations that will further bring people together - with real-time video conferencing today and 3D video and gesturing technologies tomorrow."

"Quality, life-like video experiences are revolutionizing communications, enriching the entertainment experience and changing the view of video as a productivity tool," said Jim McGregor, chief technology strategist at In-Stat.  "The advancements TI is making in video will enable many of the applications we will come to expect on all devices in the future, such as 3D, augmented reality and mind-blowing gaming.  Because video processing is becoming a key differentiator for both system-on-chips and discrete solutions, TI is developing its own proprietary video technology, which will help distinguish TI from competing solutions."

DM8168 and DM8164 DaVinci digital media processors offer:

                                    Features
    --------------------------------------------------------------------------
    Extreme integration on a single chip: video accelerators, ARM Cortex(TM)-
    A8, TMS320C674x DSP, 3D graphics accelerator, display controllers and
    peripherals (PCIexpress Gen 2, SATA 2.0, Gigabit Ethernet, HDMI, Gigabit
    Ethernet Switch, CAN, DDR2/DDR3 and more)
    --------------------------------------------------------------------------
    Up to three HD video accelerators responsible for all capture, encode,
    decode and analysis of multiple video streams:
    --  Up to three 1080p60 fps video channels
    --  Multiple combinations of lower or standard definition video channels
    --------------------------------------------------------------------------
    Up to 1.2 GHz ARM Cortex-A8
    --------------------------------------------------------------------------
    Up to 1.0 GHz C674x DSP offers programmability to adapt to evolving
    standards and allow customers to innovate with math computation, signal
    processing and floating- point for extended precision and dynamic range
    --------------------------------------------------------------------------
    Supports up to two high-quality displays at up to 1920 x 1280 resolution
    with an SGX530 graphics accelerator
    --------------------------------------------------------------------------
    Begin evaluation in minutes and development in less than an hour using the
    TMDXEVM8168 evaluation module and TI's EZ software development kit (EZ
    SDK)
    --------------------------------------------------------------------------

                                    Benefits
    --------------------------------------------------------------------------
    --  Reduces bill of materials by 50 percent by eliminating many discrete
        components also reducing board space by one-fifth
    --  Provides high-bandwidth connectivity to reduce latency (time delay
        experienced  in the system) normally associated with the
        interconnectivity between many discrete parts
    --------------------------------------------------------------------------
    Enables customers to scale the video resolution and performance to the
    needs of their application, thereby providing the right balance of power
    and performance while also allowing end product customization
    --------------------------------------------------------------------------
    Provides a high-performance ARM to allow customers to customize their
    products with applications, rich GUI interfaces and  multiple operating
    systems support
    --------------------------------------------------------------------------
    Allows product differentiation with  analytics, complex algorithms, audio
    and flexibility for new codec standards
    --------------------------------------------------------------------------
    Enables 3D graphics for more complex GUIs with a seamless graphical multi-
    screen experience while encoding and decoding H.264 video streams
    (extended multi-format support available)
    --------------------------------------------------------------------------
    --  Requires a single installation from a touch screen graphical user
        interface
    --  Contains demos, software libraries, example code, multi-format codecs
        to align with today's and tomorrow's standards
    --  Offers support for Linux, Android and Windows Embedded CE operating
        systems
    --  Leverages the latest application software from the open source
        community with a number of readily available components conforming to
        a standardized application programming interface (API) through the
        industry-standard open source framework, OpenMAX
    --------------------------------------------------------------------------

Order samples and an evaluation module today

The high-performance DM8168 DaVinci digital media processors are sampling today. Production pricing starts $75 per 1ku for DM8168 DaVinci digital media processors.  The power-efficient DM8148 DaVinci digital media processors will begin sampling in 3Q2011, and production pricing starts at $51 per 1ku.  Begin development on the TMDXEVM8168 today for $1,995.  Download TI's EZ SDK from ti.com and benefit from Linux operating system support today, Android support available in 2Q2011, followed by Microsoft Windows Embedded Compact 7 support in 3Q2011.

Simplify signal chain selection

Designers using the DM8168 and DM8164 digital media processors can simplify product selection by taking advantage of TI's high-performance signal chain solutions:

    --  6-channel THS7360 and THS7368 video amplifiers with SD/ED/HD/full-HD
        filters
    --  TLV320AIC3107 stereo codec with 1-W class-D speaker amplifier
    --  CDCE925 2-PLL VCXO clock synthesizer with frequency switching and
        adjustment capabilities

Visit TI at Embedded World

Visit TI at Hall 12, Stand #436 at Embedded World in Nuremburg, Germany March 1-3, 2011.  Stop by and view the DM8168 and DM8148 DaVinci digital media processor demonstrations and get more information.

About Texas Instruments

Texas Instruments semiconductor innovations help 80,000 customers unlock the possibilities of the world as it could be - smarter, safer, greener, healthier and more fun.  Our commitment to building a better future is ingrained in everything we do - from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities.  This is just the beginning of our story.  Learn more at http://www.ti.com.

Trademarks

C6-Integra, Sitara and DaVinci are trademarks of Texas Instruments.  All other trademarks and registered trademarks belong to their respective owners.

SOURCE  Texas Instruments

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Texas Instruments

CONTACT: Christi Davidson of GolinHarris, +1-972-341-2584, cdavidson@golinharris.com, for Texas Instruments; or Lori Angelot of Texas Instruments, +1-214-567-0831, lori-angelot@ti.com, (Please do not publish these numbers or e-mail addresses.)

Web Site: http://www.ti.com

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