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ICAP Ocean Tomo Introduces an Automatic Website Rating System - Available at Spring 2011 Live IP Auction
CHICAGO, March 2, 2011 /PRNewswire/ -- Developed by Paul J. Kurzrok, this patented system addresses the lack of efficient resources for collecting feedback on and evaluating the growing number of websites that exist online. The portfolio will be auctioned at ICAP Ocean Tomo's Spring 2011 Live IP Auction on March 31st in New York.
(Logo: http://photos.prnewswire.com/prnh/20100614/CG20517LOGO)
Key Characteristics & Benefits
The technology in this lot pertains to the following:
-- A method which provides an automatic rating system for website content.
-- Collecting and measuring feedback is key. The success of an individual
website relies heavily on the quality of the user experience. As a
result, there are substantial benefits to seeking and utilizing
feedback.
-- This system provides a website host that generates a database which
gathers and assembles ratings into an easily readable and useful format.
-- Ratings include user feedback and information concerning related
advertising, articles, and voting records for online contests or
sweepstakes.
-- This device is capable of receiving, storing, generating, compiling, and
combining reader ratings on articles and advertisements, measuring both
the total numbers of readers and the percentage that have rated the
content. It combines all of this information into succinct rankings
(i.e.: excellent, good, fair, no value).
-- Ratings can be used to provide insightful feedback to advertisers and
function as a payment indicator for writers.
-- This lot has been cited by many industry players, including Google,
Amazon.com, Fujitsu, and Opinionlab.
Market Potential
This lot should be of interest to entities involved in online information sharing, advertising agencies, online contests and sweepstakes, and website analytics solutions.
-- The US online advertising market is expected to reach $50.3 billion in
revenue by 2011, while online readership is growing at 28.5% a year.(1)
To learn more about the assets available for sale in this portfolio:
Contact Dean Becker of ICAP Ocean Tomo at Dean.Becker@us.icap.com
About ICAP Ocean Tomo LLC
ICAP Ocean Tomo is the intellectual property brokerage division of ICAP and the world's premier patent auction firm.
About ICAP
ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to http://www.icap.com.
(1) http://www.themarketingsite.com/live/content.php?Item_ID25
SOURCE ICAP Ocean Tomo
Photo:http://photos.prnewswire.com/prnh/20100614/CG20517LOGO
http://photoarchive.ap.org/
ICAP Ocean Tomo
CONTACT: Cali Munoz of ICAP Ocean Tomo, +1-312-618-8385, cali.munoz@us.icap.com
Web Site: http://www.icapoceantomo.com
ICAP Ocean Tomo Introduces an Automatic Website Rating System - Available at Spring 2011 Live IP Auction
CHICAGO, March 2, 2011 /PRNewswire/ -- Developed by Paul J. Kurzrok, this patented system addresses the lack of efficient resources for collecting feedback on and evaluating the growing number of websites that exist online. The portfolio will be auctioned at ICAP Ocean Tomo's Spring 2011 Live IP Auction on March 31st in New York.
(Logo: http://photos.prnewswire.com/prnh/20100614/CG20517LOGO)
Key Characteristics & Benefits
The technology in this lot pertains to the following:
-- A method which provides an automatic rating system for website content.
-- Collecting and measuring feedback is key. The success of an individual
website relies heavily on the quality of the user experience. As a
result, there are substantial benefits to seeking and utilizing
feedback.
-- This system provides a website host that generates a database which
gathers and assembles ratings into an easily readable and useful format.
-- Ratings include user feedback and information concerning related
advertising, articles, and voting records for online contests or
sweepstakes.
-- This device is capable of receiving, storing, generating, compiling, and
combining reader ratings on articles and advertisements, measuring both
the total numbers of readers and the percentage that have rated the
content. It combines all of this information into succinct rankings
(i.e.: excellent, good, fair, no value).
-- Ratings can be used to provide insightful feedback to advertisers and
function as a payment indicator for writers.
-- This lot has been cited by many industry players, including Google,
Amazon.com, Fujitsu, and Opinionlab.
Market Potential
This lot should be of interest to entities involved in online information sharing, advertising agencies, online contests and sweepstakes, and website analytics solutions.
-- The US online advertising market is expected to reach $50.3 billion in
revenue by 2011, while online readership is growing at 28.5% a year.(1)
To learn more about the assets available for sale in this portfolio:
Contact Dean Becker of ICAP Ocean Tomo at Dean.Becker@us.icap.com
About ICAP Ocean Tomo LLC
ICAP Ocean Tomo is the intellectual property brokerage division of ICAP and the world's premier patent auction firm.
About ICAP
ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to http://www.icap.com.
(1) http://www.themarketingsite.com/live/content.php?Item_ID25
SOURCE ICAP Ocean Tomo
Photo:http://photos.prnewswire.com/prnh/20100614/CG20517LOGO
http://photoarchive.ap.org/
ICAP Ocean Tomo
CONTACT: Cali Munoz of ICAP Ocean Tomo, +1-312-618-8385, cali.munoz@us.icap.com
Web Site: http://www.icapoceantomo.com