SAP Announces New Generation of In-Memory Applications

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March 9, 2011
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SAP Announces New Generation of In-Memory Applications

SAP® In-Memory Computing Technology Provides a Foundation for the New Real-Time Business, Transforming How People Work and Think

BOSTON, March 9, 2011 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced a new road map of in-memory applications that will help customers to become real-time businesses, transforming the way they think, plan and operate. Based on a foundation of SAP® In-Memory Computing technology, SAP will  deliver a new reality for enterprise software, which consists of three key dimensions:  the first represents breakthrough analytics that help SAP customers analyze massive amounts of data in real-time. Second, SAP will develop new applications and renew its existing solutions in ways that were not previously possible. And third, SAP will dramatically simplify customers' IT landscapes by reducing redundant layers and allowing customers to build applications that enable operations, planning and analytics at the same time. This announcement was made during the SAP Run Better Tour, being held today in Boston.

(Logo:  http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

Road Map for New Applications Powered by SAP In-Memory Computing

Today SAP introduces a new family of applications that will transform how people do business, enabling them to simulate outcomes, plan faster and view business problems more holistically than before. For example, planning previously required data aggregation from various transactional systems, or was done with spreadsheets containing static data. In the future, people will be able to develop and execute business plans in real time, based on dynamic transactional data being constantly updated by the business.

In the upcoming year, SAP plans to release the following applications that include completely new applications as well as existing SAP solutions revamped with the power of in-memory computing:

    --  Sales and Operations Planning: an application that will enable sales and
        marketing departments to collaborate with operations and finance to
        drive strategic decisions that improve the bottom line. Built on SAP
        In-Memory Computing technology, this application will allow these
        employees to collectively evaluate the financial impact of their
        strategy on demand and supply scenarios. Supply chain management will be
        able to create simulations and "what-if" scenarios based on detailed
        transactional data.
    --  Intelligent Payment Broker: a financial application that will use SAP
        In-Memory Computing to calculate and offer financing options on open
        invoices. By analyzing current and historical data, the application will
        be able to intelligently propose which discounting terms should be
        offered on which invoices. In-memory computing technology will help
        eliminate guesswork behind discounting and help professionals predict
        the impact of these finance terms on customers' liquidity.
    --  Smart Meter Analytics: an application that will allow utility companies
        to analyze smart meter readings to forecast demand, analyze
        profitability of customer segments and develop new products. SAP
        In-Memory Computing will make it possible to process the potentially
        massive amount of data coming from these devices in real time and react
        quickly to changes in energy production or consumption.
    --  SAP® Trade Promotion Management application: software that helps ensure
        that the trade promotion process and forecasts are based on solid
        historical facts. The application will use in-memory computing
        technology to improve the planning process. Promotional spending can
        equal 20 percent of the annual revenue for a consumer product goods
        company. This new solution will help more accurately develop strategies
        for particular customers, with numerous products within particular time
        intervals.
    --  SAP® Cash and Liquidity Management application: a core process within
        SAP® Business Suite software that allows an enterprise to predict
        inbound and outbound cash flows and drive key activities such as
        collections, risk management and short-term borrowing. SAP In-Memory
        Computing will allow people to explore that data at any level of
        granularity or hierarchy -- for example, regional, country-wide or
        global -- and act on that data.

Breakthrough Analytics and a Simplified IT Landscape

With SAP In-Memory Computing as the foundation of its enterprise software architecture moving forward, SAP customers will benefit from breakthrough analytics and a simplified IT landscape. For example, the latest releases of business intelligence and enterprise information management solutions from the SAP® BusinessObjects(TM) portfolio, announced last month, are built to work on top of SAP® In-Memory Appliance software (SAP HANA(TM)), combining the user-friendly SAP BusinessObjects solutions with the speed and performance of SAP In-Memory Computing. The launch last year of SAP HANA gave SAP Business Suite customers instant visibility into huge volumes of transactional information, enabling them to make better decisions.

Third, SAP In-Memory Computing will help customers significantly simplify their existing IT systems. For example, this technology eliminates the need for data caches, aggregations or batch processing. Eventually, in-memory computing technology will help customers reduce their database usage and reliance on disks, leading to a fewer layers and a simpler architecture.

"With in-memory computing technology at the core, SAP is on its way to a new foundation for real-time business that brings together its innovations in virtualization and cloud management, open integration as well as on-demand and mobile platform technologies," said Dr. Vishal Sikka, executive board member, Technology and Innovation Platform, SAP AG. "We predict a future that will change the way people work and think by providing customers with amazing new applications that open new areas of business value without adding complexity to their existing landscapes."

Additional Resources

For additional information, including videos, blog posts and other coverage, visit the Technology and Platform Newsroom. Participate in the conversation on Twitter by using the #inmemory and #SAPRBT hashtags, and follow @SAPInMemory.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 109,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit http://www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Follow SAP on Twitter at @sapnews.

    For customers interested in learning more about SAP products:
    Global Customer Center: +49 180 534-34-24
    United States Only: 1 (800) 872-1SAP (1-800-872-1727)

    For more information, press only:
    Scott Behles, +1 917 494-2009, scott.behles@sap.com, EST
    SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EST;
     press@sap.com
    Mike Pilarz, Burson-Marsteller, +1 (312) 596-3568,
     michael.pilarz@bm.com, CST

SOURCE  SAP AG

Photo:http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO
http://photoarchive.ap.org/
SAP AG

CONTACT: Scott Behles, +1-917-494-2009, scott.behles@sap.com, EST, or SAP Press Office, +49 (6227) 7-46315, CET, +1-610-661-3200, EST; press@sap.com, both of SAP; or Mike Pilarz of Burson-Marsteller, +1-312-596-3568, michael.pilarz@bm.com, CST, for SAP

Web Site: http://www.sap.com

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