At Bat 11 Opening Day Release Available Now

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March 31, 2011
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At Bat 11 Opening Day Release Available Now

Free MLB.TV trial presented by Volvo offers free live games in April on Apple iOS mobile devices

MLB.TV access for watching live regular season games debuts on select Android devices

NEW YORK, March 31, 2011 /PRNewswire/ -- MLB.com At Bat, the top-selling, award-winning suite of mobile applications developed by MLB Advanced Media, has issued its Opening Day application updates which include a host of new features, offers and functionalities. The highlights of the latest release are a free trial of MLB.TV for the month of April -- presented by Volvo -- on Apple iOS mobile devices, a re-designed Gameday experience with realistic ballpark images for iPad and the first live streaming of regular season baseball games on Android with access to MLB.TV.

In addition to these enhancements, MLB.com At Bat 11 will introduce the following capabilities for each respective mobile device, intended to further enrich the fan experience this season:

At Bat 11 for iPad

    --  Watch every out-of-market game during April with a free MLB.TV trial
        presented by Volvo (NEW)
    --  Enhanced, re-designed Gameday pitch-by-pitch features, including
        realistic ballpark renderings from all 30 MLB parks in partnership with
        MLB® 11: The Show(TM), available exclusively on PlayStation® (NEW)
    --  See key plays and pivotal moments from every game with Live Looks-Ins,
        blackout free (NEW)
    --  Archived games to watch every game from 2011 on-demand (NEW)
    --  MLB.TV subscription access to watch live out-of-market games all season
    --  Home and away radio broadcasts
    --  In-progress video highlights
    --  Condensed Games
    --  Breaking news, standings, schedules, rosters and statistics

At Bat 11 for iPhone, iPod touch

    --  Watch every out-of-market game during April with a free MLB.TV trial
        presented by Volvo (NEW)
    --  See key plays and pivotal moments from every game with Live Looks-Ins,
        blackout free (NEW)
    --  Archived games to watch every game from 2011 on-demand (NEW)
    --  At The Ballpark with check-in, interactive venue maps, expanded video
        highlights, my profile, social media with Twitter and Facebook,
        exclusive offers and rewards and more (NEW)
    --  Customizable home screen to feature a designated favorite team (NEW)
    --  MLB.TV subscription access to watch live out-of-market games all season
    --  Home and away radio broadcasts
    --  In-progress video highlights
    --  Condensed Games and video library archive, searchable by team and player
    --  Breaking news, standings, schedules, rosters and statistics
    --  Customizable push notifications for game start and end and video
        highlight availability

At Bat 11 for Android

    --  MLB.TV subscription access to watch live out-of-market games (NEW)*
    --  At Bat.tv Free Game of the Day to watch one live out-of-market game free
        every day (NEW)*
    --  See key plays/pivotal moments from every game with Live Look-Ins,
        blackout free (NEW)*
    --  At The Ballpark with check-in, expanded video highlights, my profile,
        social media with Facebook, exclusive offers and rewards and more (NEW)
    --  Customizable home screen to feature a designated favorite team (NEW)
    --  Favorite team icon launcher widget for one-click access to a team's
        homepage (NEW)
    --  MLB.com widget for one-click access to a live league-wide scoreboard
        (NEW)
    --  In-progress video highlights
    --  Home and away radio broadcasts
    --  Gameday pitch-by-pitch tracker
    --  Video library archive, searchable by team and player
    --  Breaking news, standings, schedules, rosters and statistics

* Technical requirements for live video on Android: To access live video, the minimum OS is 2.2, supporting Flash with at least an ARMv7 processor. Note that not all 2.2 devices support Flash and users may experience other unexpected device constraints.

At Bat 11 for BlackBerry

    --  Home and away radio broadcasts
    --  In-progress video highlights
    --  Gameday pitch-by-pitch tracker
    --  Customizable push notifications for game start and end and video
        highlight availability
    --  Breaking news, standings, schedules, rosters and statistics

MLB.com At Bat 11 is available to subscribers for a one-time fee of $14.99 for the entire 2011 season. For more information, visit MLB.com.

SOURCE  MLB.com

MLB.com

CONTACT: Matthew Gould, +1- 212-485-8959, cell +1-908-892-3143, matthew.gould@mlb.com

Web Site: http://www.mlb.com/mobile/atbat

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