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Gameloft Launches the First Ad Campaign on YouTube for Mobile in France
PARIS, March 31, 2011/PRNewswire-FirstCall/ -- With the mobile version of YouTube currently booming with 225
million views per day (3 times more than last year), YouTube and Gameloft are
teaming up to launch the very first ad campaign in France on the dedicated
mobile site. Tomorrow, Gameloft will sponsor the m.youtube.com homepage for a
24-hour awareness test campaign aimed at promoting the Gameloft channel,
m.youtube.com/gameloft, on the mobile site.
A pioneer of the mobile age, Gameloft is the very first
advertiser to test YouTube for Mobile in France. This beta campaign, which
will display visuals and banners featuring brand colors on the homepage, will
allow for 100% exposure for 24 hours on the mobile site, which already
accounts for over 40% of the total YouTube audience.
Gameloft has long looked to the future through online videos with YouTube
being a key player in its media/community strategy. The official Gameloft
channel on YouTube, which today features hundreds of videos, has allowed the
brand to expand, consolidate and energize its relationship with fans and to
exceed 20 million views of its videos and games. Today, the leading global
publisher of digital and social games continues to innovate by investing in
the unique impact of this mobile platform which is the second-ranked video
site in the world after youtube.com.
"Gameloft was one of the first to integrate social networking
into its communications," said Karine Kaiser, vice president of Marketing at
Gameloft. "We are pleased to extend our long-standing partnership with
YouTube, which shows our drive to push the boundaries with new media and
strengthen the close connection we have with our fans."
Still sometimes overlooked by advertisers, mobile publicity is
currently undergoing incredible growth and is gradually becoming the future
of advertising. As Robbie Douek, Director of Mobile Sales for Google France,
remarked, "With the mobile web and app market boom, and with over 5 billion
people connected, mobile platforms are an unprecedented opportunity for
advertisers. The creative potential on mobile is huge: new formats and the
speed of technology will allow brands to connect with their target market in
a whole new way. Advertisers who are taking advantage of this opportunity
today, such as Gameloft, will reap the rewards in the future."
About Gameloft
A leading global publisher of digital and social games,
Gameloft(R) has established itself as one of the top innovators in its field
since 2000. Gameloft creates games for all digital platforms, including
mobile phones, smartphones and tablets (including Apple(R) iOS and Android(R)
devices), set top box, connected TVs and consoles. Gameloft partners with
leading international brands such as UNO(R), Spider-Man(R), James Cameron's
Avatar(TM), Ferrari(R) and Sonic Unleashed(R). Gameloft also operates its own
established franchises, such as Real Football, Asphalt(TM), Modern Combat 2:
Black Pegasus and N.O.V.A.: Near Orbit Vanguard Alliance(R). Gameloft is
present in all continents, distributes its games in 100 countries and employs
over 4,000 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600,
Bloomberg: GFT FP, Reuters: GLFT.PA).
About YouTube
YouTube is the world's most popular online video community
allowing millions of people to discover, watch and share original videos.
YouTube provides a forum for people to connect, inform and inspire others
across the globe and acts as a distribution platform for original content
creators and advertisers large and small. YouTube, LLC is based in San Bruno,
Calif., and is a subsidiary of Google Inc.
About Google Inc
Google's innovative search technologies connect millions of
people around the world with information every day. Founded in 1998 by
Stanford Ph.D. wannabes Larry Page and Sergey Brin, Google today is a top web
property in all major global markets. Google's targeted advertising program
provides businesses of all sizes with measurable results, while enhancing the
overall web experience for users. Google is headquartered in Silicon Valley
with offices throughout the Americas, Europe and Asia. For more information,
visit http://www.google.com.
Source: Gameloft
Contacts: Gameloft, Aude Fouquier-Martin, Tel: +33(0)1-58-16-20-40, E-mail: aude.fouquier@gameloft.com; Google Inc: Helene Barrot, Tel : +33(0)1-01-42-68-53-67, E-mail: hbarrot@google.com; Oxygen RP: Sabrina Gonzalez / Catherine des Arcis, Tel : +33(0)1-41-11-37-82 / 23-90, E-mail: sgonzalez@oxygen-rp.com / catherine@oxygen-rp.com
Gameloft Launches the First Ad Campaign on YouTube for Mobile in France
PARIS, March 31, 2011/PRNewswire-FirstCall/ -- With the mobile version of YouTube currently booming with 225
million views per day (3 times more than last year), YouTube and Gameloft are
teaming up to launch the very first ad campaign in France on the dedicated
mobile site. Tomorrow, Gameloft will sponsor the m.youtube.com homepage for a
24-hour awareness test campaign aimed at promoting the Gameloft channel,
m.youtube.com/gameloft, on the mobile site.
A pioneer of the mobile age, Gameloft is the very first
advertiser to test YouTube for Mobile in France. This beta campaign, which
will display visuals and banners featuring brand colors on the homepage, will
allow for 100% exposure for 24 hours on the mobile site, which already
accounts for over 40% of the total YouTube audience.
Gameloft has long looked to the future through online videos with YouTube
being a key player in its media/community strategy. The official Gameloft
channel on YouTube, which today features hundreds of videos, has allowed the
brand to expand, consolidate and energize its relationship with fans and to
exceed 20 million views of its videos and games. Today, the leading global
publisher of digital and social games continues to innovate by investing in
the unique impact of this mobile platform which is the second-ranked video
site in the world after youtube.com.
"Gameloft was one of the first to integrate social networking
into its communications," said Karine Kaiser, vice president of Marketing at
Gameloft. "We are pleased to extend our long-standing partnership with
YouTube, which shows our drive to push the boundaries with new media and
strengthen the close connection we have with our fans."
Still sometimes overlooked by advertisers, mobile publicity is
currently undergoing incredible growth and is gradually becoming the future
of advertising. As Robbie Douek, Director of Mobile Sales for Google France,
remarked, "With the mobile web and app market boom, and with over 5 billion
people connected, mobile platforms are an unprecedented opportunity for
advertisers. The creative potential on mobile is huge: new formats and the
speed of technology will allow brands to connect with their target market in
a whole new way. Advertisers who are taking advantage of this opportunity
today, such as Gameloft, will reap the rewards in the future."
About Gameloft
A leading global publisher of digital and social games,
Gameloft(R) has established itself as one of the top innovators in its field
since 2000. Gameloft creates games for all digital platforms, including
mobile phones, smartphones and tablets (including Apple(R) iOS and Android(R)
devices), set top box, connected TVs and consoles. Gameloft partners with
leading international brands such as UNO(R), Spider-Man(R), James Cameron's
Avatar(TM), Ferrari(R) and Sonic Unleashed(R). Gameloft also operates its own
established franchises, such as Real Football, Asphalt(TM), Modern Combat 2:
Black Pegasus and N.O.V.A.: Near Orbit Vanguard Alliance(R). Gameloft is
present in all continents, distributes its games in 100 countries and employs
over 4,000 developers.
Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600,
Bloomberg: GFT FP, Reuters: GLFT.PA).
About YouTube
YouTube is the world's most popular online video community
allowing millions of people to discover, watch and share original videos.
YouTube provides a forum for people to connect, inform and inspire others
across the globe and acts as a distribution platform for original content
creators and advertisers large and small. YouTube, LLC is based in San Bruno,
Calif., and is a subsidiary of Google Inc.
About Google Inc
Google's innovative search technologies connect millions of
people around the world with information every day. Founded in 1998 by
Stanford Ph.D. wannabes Larry Page and Sergey Brin, Google today is a top web
property in all major global markets. Google's targeted advertising program
provides businesses of all sizes with measurable results, while enhancing the
overall web experience for users. Google is headquartered in Silicon Valley
with offices throughout the Americas, Europe and Asia. For more information,
visit http://www.google.com.
Source: Gameloft
Contacts: Gameloft, Aude Fouquier-Martin, Tel: +33(0)1-58-16-20-40, E-mail: aude.fouquier@gameloft.com; Google Inc: Helene Barrot, Tel : +33(0)1-01-42-68-53-67, E-mail: hbarrot@google.com; Oxygen RP: Sabrina Gonzalez / Catherine des Arcis, Tel : +33(0)1-41-11-37-82 / 23-90, E-mail: sgonzalez@oxygen-rp.com / catherine@oxygen-rp.com