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Former MGM and Lionsgate Marketing Chief, Priscilla Pesci, Springs From the Lions to Launch Elumines, a Uniquely Integrated Marketing and Social Business Strategies Company
LOS ANGELES, May 5, 2011 /PRNewswire/ -- With a tagline of "mind over media", Priscilla Pesci, former MGM Studios and Lionsgate CMO executive, announced today that she has launched Elumines, an integrated marketing and social business strategies company specializing in the entertainment, technology, hospitality, consumer and retail arenas.
Based in Los Angeles, Elumines will create turnkey, results-oriented, full-scale brand and media campaigns for its top-level clientele, with a special focus on socially conscious media. From brand creation to unique social platforms, integrated marketing to social business strategies, Elumines willtarget and address the growing concerns of forward-thinking companies that are seeking unique, 'state-of-the-arts' marketing solutions, while reducing overhead and optimizing resources for its worldwide clients.
"In recent years the advertising and media business architecture has transformed from being a passive, packaged consumer experience to an immediate, interactive experience, reliant on client engagement and endorsement," commented Pesci. "Given this historical shift and the lightening speed of change it brings with it, it is essential to guide and bring the brand directly and authentically to the consumer, replacing search with meaningful connection. The traditional ad /marketing model is swiftly expiring, especially as messaging continues to migrate quickly to social and mobile platforms where brands can best reach their consumers directly and much more cost-effectively."
A vertically integrated company, Elumines is comprised of innovative media specialists and strategic partners in all facets of marketing, PR, and content distribution. The Elumines specialists, all proven professionals in their varied disciplines of media, which will enable the company to leverage a world-class roster of clients include: Sloane Mann: Design Direction and Branding; Greg Mann: Design Direction and Strategy; Tommy Coster: Music, Composing and Sound Production; Jennifer Cheung and Steven Nilsson: Photography, Production, and Styling.
Additionally Elumines has formed strategic alliances with Sheila Morris, President of Morris Marketing, whose company will provide the worldwide public relations for all Elumines clients, and Neal Gray, President of CTN Digital, whose innovative company will align as the strategic solution provider, offering web-enabled digital media publishing of the highest quality for PCs, HDTVs, laptops and netbooks, tablets/slates and wireless touchscreen devices.
"With Elumines, I have assembled the most qualified experts in multiple media disciplines - people with whom I've worked beside for more than a decade - who are proven leaders and media visionaries who share a common sense of social consciousness, integrity, and outstanding business achievements in their respective fields."
Prior to establishing Elumines, Pesci joined Lionsgate as Senior Vice President and Marketing Chief of Worldwide Television, where she designed and introduced a first-of-its-kind instantaneous, digital delivery system, including blueprints for unique global advertising and revenue-generating opportunities. From 2001-2009, Pesci served in two senior level positions at MGM, first as Senior Franchise and Digital Media Specialist and then as Senior Vice President and Chief Marketing Officer of MGM Worldwide Television Group. Pesci began her career at CBS Broadcast International and Fox Family Worldwide. For more information on Elumines, please visit the website at: http://elumines.com/.
SOURCE Elumines
Elumines
CONTACT: Sheila Morris of MORRIS MARKETING, +1-818 487-9300, sheila@morrispr.com, for Elumines
Web Site: http://elumines.com
Former MGM and Lionsgate Marketing Chief, Priscilla Pesci, Springs From the Lions to Launch Elumines, a Uniquely Integrated Marketing and Social Business Strategies Company
LOS ANGELES, May 5, 2011 /PRNewswire/ -- With a tagline of "mind over media", Priscilla Pesci, former MGM Studios and Lionsgate CMO executive, announced today that she has launched Elumines, an integrated marketing and social business strategies company specializing in the entertainment, technology, hospitality, consumer and retail arenas.
Based in Los Angeles, Elumines will create turnkey, results-oriented, full-scale brand and media campaigns for its top-level clientele, with a special focus on socially conscious media. From brand creation to unique social platforms, integrated marketing to social business strategies, Elumines willtarget and address the growing concerns of forward-thinking companies that are seeking unique, 'state-of-the-arts' marketing solutions, while reducing overhead and optimizing resources for its worldwide clients.
"In recent years the advertising and media business architecture has transformed from being a passive, packaged consumer experience to an immediate, interactive experience, reliant on client engagement and endorsement," commented Pesci. "Given this historical shift and the lightening speed of change it brings with it, it is essential to guide and bring the brand directly and authentically to the consumer, replacing search with meaningful connection. The traditional ad /marketing model is swiftly expiring, especially as messaging continues to migrate quickly to social and mobile platforms where brands can best reach their consumers directly and much more cost-effectively."
A vertically integrated company, Elumines is comprised of innovative media specialists and strategic partners in all facets of marketing, PR, and content distribution. The Elumines specialists, all proven professionals in their varied disciplines of media, which will enable the company to leverage a world-class roster of clients include: Sloane Mann: Design Direction and Branding; Greg Mann: Design Direction and Strategy; Tommy Coster: Music, Composing and Sound Production; Jennifer Cheung and Steven Nilsson: Photography, Production, and Styling.
Additionally Elumines has formed strategic alliances with Sheila Morris, President of Morris Marketing, whose company will provide the worldwide public relations for all Elumines clients, and Neal Gray, President of CTN Digital, whose innovative company will align as the strategic solution provider, offering web-enabled digital media publishing of the highest quality for PCs, HDTVs, laptops and netbooks, tablets/slates and wireless touchscreen devices.
"With Elumines, I have assembled the most qualified experts in multiple media disciplines - people with whom I've worked beside for more than a decade - who are proven leaders and media visionaries who share a common sense of social consciousness, integrity, and outstanding business achievements in their respective fields."
Prior to establishing Elumines, Pesci joined Lionsgate as Senior Vice President and Marketing Chief of Worldwide Television, where she designed and introduced a first-of-its-kind instantaneous, digital delivery system, including blueprints for unique global advertising and revenue-generating opportunities. From 2001-2009, Pesci served in two senior level positions at MGM, first as Senior Franchise and Digital Media Specialist and then as Senior Vice President and Chief Marketing Officer of MGM Worldwide Television Group. Pesci began her career at CBS Broadcast International and Fox Family Worldwide. For more information on Elumines, please visit the website at: http://elumines.com/.
SOURCE Elumines
Elumines
CONTACT: Sheila Morris of MORRIS MARKETING, +1-818 487-9300, sheila@morrispr.com, for Elumines
Web Site: http://elumines.com