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Mood Media Partners with China Audio-Visual Association to Bring Digital Content to Chinese Mainland
Mood Media (TSX:MM/ LSE AIM:MM) has formed a strategic partnership with
the China Audio-Visual Association as part of its ongoing strategy to
enter the Chinese market. The partnership opens significant new
distribution opportunities to Mood and provides access to over 500
leaders in the distribution of audio and visual content in China.
SHANGHAI, June 6, 2011 /PRNewswire/ - Mood Media, a leading in-store music
provider, has partnered with the China Audio-Visual Association (CAVA),
the largest industry association of digital media publishers and
distributors in China. CAVA is the only national audio-visual industry
trade association recognized by the General Administration of Press and
Publications (GAPP) of the People's Republic of China. Together with
the Music Copyright Society of China (MCSC) and the China Audio Visual
Copyright Association (CAVCA) also operating under the auspices of the
GAPP, the CAVA membership covers nearly all digital content
distribution in China.
An important part of CAVA's mission is to accelerate the availability of
high quality, legal content in the Chinese market by advancing
commercial opportunities for and between member companies such as Mood
Media. As the first and only foreign member, Mood Media is now well
positioned to establish relationships with all of the key players in
the Chinese digital content industry. CAVA will also act as a
communications bridge between Mood and the Chinese government, further
raising awareness of Mood Media and its in-store music solutions in the
market.
"The continued growth of China's retail sector along with strong
measures now being undertaken by the Chinese government to encourage
legal, world-class content and services represent a major opportunity
for Mood Media to further deploy its in-store media solutions in one of
the world's fastest growing economies" said Lorne Abony, CEO of Mood
Media. "We are deeply honored to have the opportunity to partner with
CAVA," he added.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating its two principal divisions; In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com Alan O'Sullivan
Fleishman-Hillard (London)
+44 20 7395 7017
alan.osullivan@fleishmaneurope.com
Mood Media Partners with China Audio-Visual Association to Bring Digital Content to Chinese Mainland
Mood Media (TSX:MM/ LSE AIM:MM) has formed a strategic partnership with
the China Audio-Visual Association as part of its ongoing strategy to
enter the Chinese market. The partnership opens significant new
distribution opportunities to Mood and provides access to over 500
leaders in the distribution of audio and visual content in China.
SHANGHAI, June 6, 2011 /PRNewswire/ - Mood Media, a leading in-store music
provider, has partnered with the China Audio-Visual Association (CAVA),
the largest industry association of digital media publishers and
distributors in China. CAVA is the only national audio-visual industry
trade association recognized by the General Administration of Press and
Publications (GAPP) of the People's Republic of China. Together with
the Music Copyright Society of China (MCSC) and the China Audio Visual
Copyright Association (CAVCA) also operating under the auspices of the
GAPP, the CAVA membership covers nearly all digital content
distribution in China.
An important part of CAVA's mission is to accelerate the availability of
high quality, legal content in the Chinese market by advancing
commercial opportunities for and between member companies such as Mood
Media. As the first and only foreign member, Mood Media is now well
positioned to establish relationships with all of the key players in
the Chinese digital content industry. CAVA will also act as a
communications bridge between Mood and the Chinese government, further
raising awareness of Mood Media and its in-store music solutions in the
market.
"The continued growth of China's retail sector along with strong
measures now being undertaken by the Chinese government to encourage
legal, world-class content and services represent a major opportunity
for Mood Media to further deploy its in-store media solutions in one of
the world's fastest growing economies" said Lorne Abony, CEO of Mood
Media. "We are deeply honored to have the opportunity to partner with
CAVA," he added.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating its two principal divisions; In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 150
million people every day in a broad client base including more than 850
U.S. and international brands in diverse market sectors that include:
retail, from fashion to financial services; hospitality, from hotels to
health spas; and food retail, including restaurants, bars, quick-serve
and fast casual dining.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Jeremy Jacobs
Fleishman Hillard Inc. (New York)
+1-212-453-2498
jeremy.jacobs@fleishman.com Alan O'Sullivan
Fleishman-Hillard (London)
+44 20 7395 7017
alan.osullivan@fleishmaneurope.com