Connected Planet Announces New Connected Business Research Service

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June 14, 2011
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Connected Planet Announces New Connected Business Research Service

Full Service Research Provider to Enable Marketers to Dive Deeper

FORT COLLINS, Colo., June 14, 2011 /PRNewswire/ -- Connected Planet, a Penton Media publication, announced today the launch of Connected Business Research.  In partnership with Penton's Cloud IT Pro and Mobile Dev Pro publications, Connected Business Research provides research services and assistance in navigating the advanced telecom industry and related areas including cloud infrastructure and mobile services and applications development.   Connected Business Research is a full service research provider with turn-key offerings in market research reports, multi-client studies, single-client custom research and web seminars.

"Penton's technology titles have become trusted and valued business-to-business partners with over a century of experience in the telecom industry and over 20 years of experience in the IT and developer community.  By bringing this new research arm to the table we will be able to better work with our clients who are seeking data that delivers the edge they need in this dynamic  industry," said Dave Smith, market leader of Connected Planet, Mobile Dev Pro and Cloud IT Pro. "Connected Business Research perfectly aligns our capabilities and deep knowledge in the telecom, IT and mobile networking industry.   Our goal is to provide our customers with products and expert analysis that helps them make smart, measured and accurate business decisions to grow their business."

Smith added that the new service allows customers to gain valuable insight and guidance, whether to more deeply understand their audience, build their brand, expand into new markets, test products and services or refine strategic plans.

The new research arm will leverage the company's team of highly accredited research experts including:

Sam Masud, a senior analyst who has covered the telecom and IT sectors for more than two decades as an analyst and editor, serving as an analyst with Frost & Sullivan, Heavy Reading and chief technology editor at Telecommunications magazine. 

Samuel Alunni, a senior analyst specializing in providing insight and analysis of the network infrastructure business, having worked as an engineer, product manager, strategic planner, and consultant with companies like Verizon Business, Aberdeen Group and Technology Management International.

Rich Karpinski, Editor-in-Chief of Connected Planet, MobileDevPro and CloudITPro will round out the analyst team.  Karpinski, also a 20 year veteran of the telecom and IT industry began his career with Telephony in 1989 and returned in 2008 as Executive Editor. He was named Editor-in-Chief of Connected Planet in 2010 and heads Penton's MobileDevPro and CloudITPro sites.

For more information about Connected Business Research, please contact Sam Masud at sam.masud@penton.com  or Samuel Alunni at Samuel.alunni@penton.com

About Penton Media

As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit http://www.penton.com. 

Contact:
Jill Baldassano
212.204.4259
jill.baldassano@penton.com

SOURCE  Penton Media

Penton Media

Web Site: http://www.penton.com

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