ATEN Unveils VanCryst(TM) Media Matrix Solution at InfoComm 2011

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June 15, 2011
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ATEN Unveils VanCryst(TM) Media Matrix Solution at InfoComm 2011

Company Announces Foray Into North American Digital Signage Market

ORLANDO, Fla., June 15, 2011 /PRNewswire/ --ATEN today unveiled its VanCryst(TM) Media Matrix Solution, an efficient and economical audio-visual router designed specifically for A/V system integrators.  Part of the VanCryst(TM) line of professional A/V solutions, the Media Matrix Solution marks ATEN's official entry into the North American digital signage market.

The VanCryst(TM) Media Matrix Solution, a combination of the VM0808T matrix switch and VE500 and VE300 extenders, routes and distributes audio and visual signals over distances of up to 1000 feet while maintaining superior video resolution and sound quality.  The solution is flexible, enabling A/V system integrators to connect a variety of sources to a variety of targets in a number of permutations: one source to eight targets; two sources to four by four targets; eight sources to eight targets; so on and so forth.  The matrix switch is also flexible in the manner by which it can be accessed and controlled.  Firstly, the device can be controlled locally with front panel pushbuttons via serial connection to a local computer or through a third party serial connection.  The matrix switch can also be used remotely over the Internet with a browser-based interface.

In addition to its technical advantages, the VanCryst(TM) Media Matrix Solution provides A/V integrators with several business benefits. First, the solution is designed in anticipation of future industry developments and trends in order to ensure product longevity. As a true manufacturer, ATEN has the ability to offer a broad range of A/V products by which the company can control quality and offer reliable, price-competitive products. This enables ATEN to leverage its enterprise computing expertise and incentivize A/V integrators by sharing better profit margins with them and, in turn, provide a better TCO (Total Cost of Ownership) to their end-users.

"ATEN has been leveraging video in our KVM offerings for decades, so it was natural to tap into our patented video technologies, expand our product line and enter the North American market," explained James Hsieh, CEO of ATEN.  "As the largest KVM manufacturer in the world and with our proven track record with video, ATEN is well positioned to capitalize on the vast North American digital signage market."

The VanCryst(TM) Media Matrix Solution is designed for deployment in environments that involve routing VGA/Audio signals:

    --  Hotel:  The matrix switch will facilitate multimedia-rich presentations
        delivered at conferences or seminars that take place in large hotel
        venues, as in convention halls or ballrooms.  A presenter will be able
        to deliver different components of a presentation from a single device,
        such as a personal computer, to separate displays.  For example, a
        presenter can send the main presentation to one display, show supporting
        materials like charts and graphs on another display, and play video on a
        third display to keep the audience engaged.  High quality video and
        sound will ensure attendees in large corporate venues will be immersed
        in the multimedia experience.

The VanCryst(TM) Media Matrix Solution is especially effective when long cable runs to the A/V output locations are required, and where versatility and security are essential, such as in the following applications:

    --  Broadcasting information to public locations
    --  Movie theater lobbies, customer service centers
    --  Information control centers
    --  Sporting events, gyms, bowling alleys
    --  Meeting rooms, seminars, company training facilities
    --  Casinos, transportation, and logistics centers
    --  Traffic control centers, port security facilities

For a demonstration of the VanCryst(TM) Media Matrix Solution, please visit booth number 4470 at InfoComm 2011.  For more information or to schedule a briefing or a presentation, email Chantel Cipriano at ccipriano@ATEN-USA.com or Pablo Andreu at Pablo.Andreu@SpringboardPR.com.

About ATEN

ATEN is a leading manufacturer of KVM (keyboard/video/mouse) switches in addition to remote management, LCD consoles, video and data connectivity solutions. The company's product line supports a range of data center, desktop and digital signage environments serving enterprise, government, SME and SOHO customers. ATEN has offices in California and New Jersey as well as Taiwan, Belgium, Korea, Japan, China and United Kingdom. For more information, contact ATEN at (888) 999-ATEN or 949-428-1111, via the Web at http://www.aten-usa.com, http://www.aten-usa.com/blog, Twitter or Facebook.

© Copyright ATEN 2011. All rights reserved.

ATEN, Altusen, are trademarks or registered trademarks of ATEN International Co., Ltd.

Other product or company names mentioned herein are the trademarks of their respective owners.

Note to Editors: When referring to ATEN, please print in all caps. Certain products announced by ATEN International (ATEN's corporate parent) may not be available for purchase in the U.S. Please contact above agency representative to confirm.

InfoComm 2011Orange County Convention CenterBooth # 4470

SOURCE  ATEN

ATEN

CONTACT: Company Contact: Chantel Cipriano, ATEN, +1-949-428-1111 x. 1239, ccipriano@ATEN-USA.com; or Agency Contacts: Mark Tordik, +1-732-863-1900 x. 208, Mark.Tordik@SpringboardPR.com, or Pablo Andreu, +1-732-863-1900 x. 207, Pablo.Andreu@SpringboardPR.com, both of Springboard Public Relations

Web Site: http://www.aten-usa.com

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