Minds + Machines: New Pricing for Back-End gTLD Registry Services Announced

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June 24, 2011
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Minds + Machines: New Pricing for Back-End gTLD Registry Services Announced

SINGAPORE, June 24, 2011/PRNewswire-FirstCall/ --

    Minds + Machines, a wholly owned subsidiary of Top Level Domain Holdings
(London AIM, TLDH.L) today announced new pricing for back end registry
services for top-level domains. For a flat fee of $100,000 a year, the
company will provide unlimited registrations for new TLDs using the Espresso
platform, with no per-name fee for most new TLDs.

    "We've simplified the model," said Antony Van Couvering, CEO of Minds +
Machines. "For a simple, low, flat fee, any prospective applicant can be in
the TLD business. Until now, pricing for registry services has been shrouded
in secrecy, and potential applicants have had to try to decipher convoluted
pricing tiers. The new gTLD program, approved on Monday by ICANN, was meant
to usher in a new era of choice and innovation. Minds + Machines is proud to
kick that off with our offering."

    "ICANN has opened the Internet's addressing system to the limitless
possibilities of the human imagination," said Rod Beckstrom, CEO of ICANN.
"We have provided a platform for creativity and inspiration, and for the
next big dot-thing," said Peter Dengate Thrush, Chairman of the Board of
ICANN.

    "The Minds + Machines flat-rate formula is predictable, simple, and
attractive," said George T. Bundy, president of BRS Media, operators of .FM
and applicant for .RADIO. "We have been using their Espresso platform for
.FM, and it is reliable, flexible, and easy to use. Combined with this
pricing it's very attractive."

    The new Minds + Machines offering excludes certain high-volume
super-generic terms such as .music, and geographic terms such as .nyc. The
new pricing will be extended to existing clients.

    In addition, for disadvantaged or needy applicants providing services to
underserved communities, Minds + Machines will offer the service for a 50%
discount.

    "Our goal is to increase the number of new gTLDs, and the new pricing
will be a great help. The fact is that many applicants don't know how many
registrations they will achieve," said Van Couvering. "The better you can
predict your costs, the less risk there is to applying for a new gTLD. An
all-inclusive flat fee will give applicants predictable budgets and great
savings if they hit their numbers."

    About Minds + Machines, http://mindsandmachines.com

    Minds + Machines is a registry services provider that works
internationally with commercial organisations, cities, not-for-profits and
entrepreneurs to secure and operate new web domains, known as top-level
domains (TLDs). Minds + Machines is a wholly owned subsidiary of Top Level
Domains Holdings, Ltd.

    About Top Level Domain Holdings Limited, http://tldh.org

    Top Level Domain Holdings, Ltd. (AIM: TLDH) is a publicly traded holding
company listed on the London AIM market. The company is focused on the new
top-level domain space. Top-level domains, such as .com, run by VeriSign
(NASDAQ: VRSN), and .biz, run by Neustar (NYSE: NSR), are regulated by
ICANN. ICANN has announced plans to expand the number of top-level domains.
TLDH intends to make targeted investments in this space, focusing on both
infrastructure technologies and specific top-level domains.

   
    For further information:

    Antony Van Couvering
    Tel: +1-917-406-7126
    gth media relations
    Toby Hall /Christian Pickel
    Tel: +44(0)20-3103-3903

Source: Minds + Machines

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