comparethemarket.com Launches New Comparison App for Facebook

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June 24, 2011
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comparethemarket.com Launches New Comparison App for Facebook

LONDON, June 24, 2011/PRNewswire/ --

    A fun new Facebook App enabling people to compare the social popularity
of everything from who's 'hot or not' in the celebrity world to comparing
football teams or mobile phones, was launched today by comparethemarket.com
[http://www.comparethemarket.com ]. The new application can be accessed via
Facebook and the comparison site's website.

    The new app works by scouring a variety of online data sources to find
out which of the two topics selected for comparison has the most web
mentions. Results are displayed as a unique icon cloud infographic with
comparisons added to the You And Your Friends comparison board. Popular
comparisons are automatically displayed on the Popular Comparisons Board.

    Users can tell their friends about their comparison result by posting
the result to their news feed and friends' walls. Users of the app will also
be able to invite friends to try out their own comparisons.

    The app can also be accessed from the Facebook page of Russian meerkat
entrepreneur Aleksandr Orlov [http://www.facebook.com/Comparethemeerkat ],
who currently has over 760,000 fans.

    Specialising in more than just car insurance
[http://www.comparethemarket.com/car-insurance ], comparethemarket.com has
over 400 insurers offering a range of competitive products, ranging from life
insurance [http://www.comparethemarket.com/life-insurance ] to home insurance
[http://www.comparethemarket.com/home-insurance ], pet insurance
[http://www.comparethemarket.com/more-products/pet-insurance ] and motorbike
insurance [http://www.comparethemarket.com/bike-insurance ] as well as
utility bills including gas, electricity, phone and broadband.

    To try out the new comparison app visit
http://www.facebook.com/Comparethemeerkat?sk=app_208513405854740

    About comparethemarket.com

   
    - comparethemarket.com was launched in 2006 as a motor
      insurance comparison site, offering customers a wide range of
      competitively priced insurance quotes instantly online. It is now one
      of the UK's leading price comparison brands.
    - As well as insurance, comparethemarket.com now also offers
      comparisons on credit cards, loans, current accounts and savings
      accounts.
    - comparethemarket.com has grown rapidly over the past three years
      from 50,000 monthly visitors to around 2 million a month.
    - comparethemarket.com actively selects its brand partners to
      ensure quality service to consumers.

    comparethemarket.com is a trading name of BISL Limited. BISL Limited is
authorised and regulated by the Financial Services Authority.

    Registered Address: Pegasus House, Bakewell Road, Orton Southgate, PE2
6YS. Registered in England number 3231094.

    Contact information

    For further press information please contact Holly Dedman at Good
Relations. Tel: +44(0)20-7861-3106 Email: hdedman@goodrelations.co.uk

Source: comparethemarket.com

Contact information: For further press information please contact Holly Dedman at Good Relations. Tel: +44(0)20-7861-3106 Email: hdedman@goodrelations.co.uk

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