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Flash Networks Releases Key Predictions for Mobile Internet Traffic
HERZLIA, Israel, June 29, 2011/PRNewswire/ --
- Data Collected by Harmony Mobile Internet Services Gateway Installed
at Several Global Tier 1 Operators
Flash Networks, a leading global provider of intelligent mobile Internet
solutions, announced today its predictions for the top bandwidth consuming
applications and peak hours throughout the globe, as a basis to forecast
future traffic trends. Results show that high definition multimedia
streaming and longer browsing sessions are putting significant strain on
network resources, which will only intensify with increased penetration of
the mobile Internet.
Flash Networks' study reveals that worldwide, streaming music and video
are consuming more and more bandwidth when compared with traditional
browsing. In North America, video as a percent of mobile traffic is fast
approaching 50%, while in Asia, video is the largest contributor to network
traffic, consuming 56% of the bandwidth.
One contributing factor is the proliferation of high definition video;
the same video content on YouTube today consumes three times the megabytes
compared with just a year ago. It is not surprising, therefore, that when
video viewing was at its peak and no optimization was applied, network
interrupts occurred for up to 20% of browsing attempts, demonstrating how
excessive video traffic impacts user quality of experience.
In addition to richer and larger data files that need to be moved
through the network, session length is also increasing in both the US and
Asia. In North America, close to 5% of mobile sessions involve users viewing
over 30 minutes of streaming video at a time. In Asia, this number is
slightly lower but the positive trend is consistent.
The study also revealed that unlike Asia Pacific where there are peak
traffic periods during commuting hours and lunch time, in North America
traffic builds gradually throughout the day beginning at 7:00 AM, with peak
hours from 9:00 PM to 11:00 PM. This means that in North America network
optimization may be required consistently throughout the day and not just
before or after work hours.
This information was provided by Harmony Analytics, installed on
operator networks worldwide for better network planning and more effective
network optimization. Sophisticated network optimization solutions combined
with Analytics enable operators to provide a consistently superior user
experience, even during peak traffic periods.
"That video is dominating traffic on mobile networks isn't surprising,"
noted Peter Jarich, Service Director with Current Analysis. "Beyond the big
trends, however, what's important is the ability to understand and get
insight into specific traffic mixes. Unless operators have a deep
understanding of the traffic running across their networks, there's no way
they can hope to effectively monetize or optimize the user experience -
making the most of their network assets."
"Today mobile operators are being judged based on the speed of their
browsing while at the same time richer high-definition content and longer
browsing sessions are increasing the likelihood of degrading the user
experience," said Merav Bahat, Vice President of Marketing and Business
Development at Flash Networks. "Operators can create a competitive
differentiator by optimizing data using sophisticated techniques such as
busy hour management, while ensuring a superior user experience with more
cost-efficient capacity utilization."
About Flash Networks
Flash Networks [http://www.flashnetworks.com ] is a global provider of
intelligent mobile Internet solutions that enable operators to improve
quality of experience, reduce network operational expenses, and manage and
monetize the mobile Internet. Providing a faster, safer, richer, and more
personalized user experience, Flash Networks' Harmony Mobile Internet
Services Gateway helps operators achieve significant cost savings through
intelligent data traffic optimization, and applies intelligent policies for
targeted marketing and charging. With offices in Europe, Asia, and North
America, Flash Networks' installed base of top-tier mobile carriers includes
O2, Orange, SingTel Group, T-Mobile, Telefonica, and Wind. For more
information, visit http://www.flashnetworks.com.
CONTACT:
Flash Networks
Naomi Rabbie
Phone: +972-9-961-0841
Mobile: +972-54-7744539
naomir@flashnetworks.com
Spicetree Communications
Monica Maron
Mobile: +972-545-429-529
monica.maron@spicetreecom.com
Source: Flash Networks Ltd
.
Flash Networks Releases Key Predictions for Mobile Internet Traffic
HERZLIA, Israel, June 29, 2011/PRNewswire/ --
- Data Collected by Harmony Mobile Internet Services Gateway Installed
at Several Global Tier 1 Operators
Flash Networks, a leading global provider of intelligent mobile Internet
solutions, announced today its predictions for the top bandwidth consuming
applications and peak hours throughout the globe, as a basis to forecast
future traffic trends. Results show that high definition multimedia
streaming and longer browsing sessions are putting significant strain on
network resources, which will only intensify with increased penetration of
the mobile Internet.
Flash Networks' study reveals that worldwide, streaming music and video
are consuming more and more bandwidth when compared with traditional
browsing. In North America, video as a percent of mobile traffic is fast
approaching 50%, while in Asia, video is the largest contributor to network
traffic, consuming 56% of the bandwidth.
One contributing factor is the proliferation of high definition video;
the same video content on YouTube today consumes three times the megabytes
compared with just a year ago. It is not surprising, therefore, that when
video viewing was at its peak and no optimization was applied, network
interrupts occurred for up to 20% of browsing attempts, demonstrating how
excessive video traffic impacts user quality of experience.
In addition to richer and larger data files that need to be moved
through the network, session length is also increasing in both the US and
Asia. In North America, close to 5% of mobile sessions involve users viewing
over 30 minutes of streaming video at a time. In Asia, this number is
slightly lower but the positive trend is consistent.
The study also revealed that unlike Asia Pacific where there are peak
traffic periods during commuting hours and lunch time, in North America
traffic builds gradually throughout the day beginning at 7:00 AM, with peak
hours from 9:00 PM to 11:00 PM. This means that in North America network
optimization may be required consistently throughout the day and not just
before or after work hours.
This information was provided by Harmony Analytics, installed on
operator networks worldwide for better network planning and more effective
network optimization. Sophisticated network optimization solutions combined
with Analytics enable operators to provide a consistently superior user
experience, even during peak traffic periods.
"That video is dominating traffic on mobile networks isn't surprising,"
noted Peter Jarich, Service Director with Current Analysis. "Beyond the big
trends, however, what's important is the ability to understand and get
insight into specific traffic mixes. Unless operators have a deep
understanding of the traffic running across their networks, there's no way
they can hope to effectively monetize or optimize the user experience -
making the most of their network assets."
"Today mobile operators are being judged based on the speed of their
browsing while at the same time richer high-definition content and longer
browsing sessions are increasing the likelihood of degrading the user
experience," said Merav Bahat, Vice President of Marketing and Business
Development at Flash Networks. "Operators can create a competitive
differentiator by optimizing data using sophisticated techniques such as
busy hour management, while ensuring a superior user experience with more
cost-efficient capacity utilization."
About Flash Networks
Flash Networks [http://www.flashnetworks.com ] is a global provider of
intelligent mobile Internet solutions that enable operators to improve
quality of experience, reduce network operational expenses, and manage and
monetize the mobile Internet. Providing a faster, safer, richer, and more
personalized user experience, Flash Networks' Harmony Mobile Internet
Services Gateway helps operators achieve significant cost savings through
intelligent data traffic optimization, and applies intelligent policies for
targeted marketing and charging. With offices in Europe, Asia, and North
America, Flash Networks' installed base of top-tier mobile carriers includes
O2, Orange, SingTel Group, T-Mobile, Telefonica, and Wind. For more
information, visit http://www.flashnetworks.com.
CONTACT:
Flash Networks
Naomi Rabbie
Phone: +972-9-961-0841
Mobile: +972-54-7744539
naomir@flashnetworks.com
Spicetree Communications
Monica Maron
Mobile: +972-545-429-529
monica.maron@spicetreecom.com
Source: Flash Networks Ltd
.