Automotive Leasing Companies Implementing Mobileye's Leading Driver Safety Solution

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July 17, 2011
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Automotive Leasing Companies Implementing Mobileye's Leading Driver Safety Solution

AMSTERDAM, July 18, 2011/PRNewswire/ --

    - Sumitomo Mitsui Becomes First Japanese Leasing Company to Install
Mobileye's Collision Prevention Assistance System

    Mobileye [http://www.mobileye.com ], the global leader in driver safety
systems and collision prevention and mitigation technologies, today announces
major win in the Japanese market. Mobileye's unique vision-based platform,
driven by its proprietary chipset and algorithms, works as a third eye,
analyzing the risk of forward collision, lane departure, insufficient
following distance and pedestrian hazards in real time through visual and
audio alerts.

    Sumitomo Mitsui Auto Service Co. Ltd., the top leasing company in Japan
with an inventory of 540,000 vehicles, will integrate Mobileye's real-time
driver assistance solution into its leased vehicle offering. Mobileye
provides additional safety assurance for Sumitomo Mitsui's drivers, as well
as those sharing the road, in an effort to prevent and mitigate accidents.
The company is currently equipping its own fleet with Mobileye C2-270
collision prevention systems, and soon will begin equipping its customers'
vehicles. Sumitomo Mitsui believes that the excellent driver safety
functions in Mobileye's product offering can help it achieve a high
penetration rate in its customers' fleets over the next months and years.

    "Driver safety is an issue in all parts of the world, on all roads, and
affects all people. We are pleased to see companies like Sumitomo Mitsui
leading their market by implementing technology to assist drivers in
collision prevention and mitigation, while enhancing good judgment and
improving driver behavior" said Isaac Litman, CEO of Mobileye Products. "We
are encouraged by the number of leasing companies that are linking driving
safety to business results, customer satisfaction, general public safety and
social responsibility by equipping customers with the best possible
technology solution for collision prevention."

    About Mobileye

    Mobileye is the technology leader in Advanced Driver Assistance Systems
(ADAS), advancing driver safety through collision prevention and mitigation.
Mobileye is headquartered in The Netherlands with offices in the United
States, Israel, Cyprus and Japan, and research and development operations in
the United States and Israel. For more information, please visit:
http://www.mobileye.com

   
    Press Contacts:
    Mobileye
    +972-2-5417384
    yfat.virzer@mobileye.com

Source: Mobileye Technologies Limited

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