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Givex and Plastic Jungle Announce Partnership to Integrate Gift Card Services
Buca di Beppo joins new platform to provide an easy and secure way for
consumers to buy gift cards and sell balances to receive instant
funding
SAN JOSE, CA, July 26, 2011 /PRNewswire/ - Givex, a global technology company which powers loyalty and gift card
programs across 50 countries worldwide, today announced an integrated
partnership with Plastic Jungle, the web's largest secured gift card exchange, to enable Plastic Jungle
users to easily buy and sell select merchants' gift cards processed by
Givex and enjoy instant funding, an immediate electronic transaction on
the Plastic Jungle website.
Plastic Jungle helps unlock the estimated $30 billion in unredeemed gift
cards by allowing consumers to sell gift cards for up to 92% of the
gift card value, buy new gift cards at their favorite brands for up to
35% off, or donate the value of their unused cards to their favorite
cause. Users can also opt for instant funding via PayPal or Amazon.com
gift cards for select retailers - all in a safe and trusted
environment. This partnership will help drive unused gift cards back to
the merchants, turning unredeemed gift card value into productive, high
margin spend.
"We're very pleased that our marketplace will become even more
convenient for consumers through our integration with Givex," said
Bruce Bower, CEO of Plastic Jungle. "This partnership not only helps
both businesses and consumers capture the value from unused gift cards,
but also enables brands to better connect with their best customers
while at the same time giving gift card merchants ways to participate
in a fully integrated manner in the secondary gift card marketplace."
The first brand to sign onto the platform is Buca di Beppo, the nation's leading family style Italian restaurant chain. Plastic
Jungle users will now be able to enjoy instant funding for Buca di
Beppo gift cards they sell to the site, while the value on these cards
will be seamlessly transferred to new Buca di Beppo gift cards
available to motivated buyers on the Plastic Jungle marketplace. In
addition to Buca di Beppo, the integration features will also be
offered to the entire roster of Givex merchants and further adds to
Plastic Jungle's existing relationships with leading payment
processors, which now cover the vast majority of retailer gift card
programs.
"It's important for us to connect directly to our customers and ensure
their experience with Buca di Beppo is as positive as possible," said
Trish Giordano, Vice President of Sales & Marketing for Buca di Beppo.
"Plastic Jungle and Givex are making it easier for our customers to get
the best value they can and we're pleased to be a part of this new
integration."
"Businesses are constantly looking for new ways to excite and engage
their best customers," said Bryan Wang, Director Marketing at Givex.
"That's why we look forward to working with Plastic Jungle. This new
channel gets gift cards into the hands of active users, driving revenue
and visits."
About Plastic Jungle
Plastic Jungle (http://www.plasticjungle.com) is the web's largest secured gift card exchange, giving consumers the
choice and flexibility to convert their gift cards into other forms of
spending power -- including online balances to use at the millions of
merchants that accept PayPal; Amazon.com Gift Cards; credit on
ChargeSmart to pay utility, car or mortgage bills; virtual currencies
for online games and social networks; and more -- and to stretch their
shopping dollars at their favorite merchants. Plastic Jungle's
patent-pending marketplace and payment applications aim to safely
unlock the estimated $30 billion in unredeemed gift cards trapped in
the economy for the benefit of consumers and merchants alike. Based in
San Jose, California, the company is privately held, with venture
backing from Shasta Ventures, Redpoint Ventures, Jafco Ventures, First
Round Capital, Bay Partners, Harrison Metal and Western Technology
Investment.
About Givex
Givex's technology has now significantly evolved from the first gift
card and loyalty programs that began in 1999. We now provide
customizable tools that empower businesses of all kinds to acquire new
customers, build, maintain and expand their customer database,
effectively communicate with customers, and finally understand and
reward their most loyal customers. Find out more at http://www.givex.com.
SOURCE Givex
Givex
CONTACT: Lana Gersten | 212.784.5714 | lgersten@groupgordon.com
Kristin Donelson | 415.305.3524 | kc@plasticjungle.net
Bryan Wang | 877-478-7733 ext. 309| bryan@givex.com
Givex and Plastic Jungle Announce Partnership to Integrate Gift Card Services
Buca di Beppo joins new platform to provide an easy and secure way for
consumers to buy gift cards and sell balances to receive instant
funding
SAN JOSE, CA, July 26, 2011 /PRNewswire/ - Givex, a global technology company which powers loyalty and gift card
programs across 50 countries worldwide, today announced an integrated
partnership with Plastic Jungle, the web's largest secured gift card exchange, to enable Plastic Jungle
users to easily buy and sell select merchants' gift cards processed by
Givex and enjoy instant funding, an immediate electronic transaction on
the Plastic Jungle website.
Plastic Jungle helps unlock the estimated $30 billion in unredeemed gift
cards by allowing consumers to sell gift cards for up to 92% of the
gift card value, buy new gift cards at their favorite brands for up to
35% off, or donate the value of their unused cards to their favorite
cause. Users can also opt for instant funding via PayPal or Amazon.com
gift cards for select retailers - all in a safe and trusted
environment. This partnership will help drive unused gift cards back to
the merchants, turning unredeemed gift card value into productive, high
margin spend.
"We're very pleased that our marketplace will become even more
convenient for consumers through our integration with Givex," said
Bruce Bower, CEO of Plastic Jungle. "This partnership not only helps
both businesses and consumers capture the value from unused gift cards,
but also enables brands to better connect with their best customers
while at the same time giving gift card merchants ways to participate
in a fully integrated manner in the secondary gift card marketplace."
The first brand to sign onto the platform is Buca di Beppo, the nation's leading family style Italian restaurant chain. Plastic
Jungle users will now be able to enjoy instant funding for Buca di
Beppo gift cards they sell to the site, while the value on these cards
will be seamlessly transferred to new Buca di Beppo gift cards
available to motivated buyers on the Plastic Jungle marketplace. In
addition to Buca di Beppo, the integration features will also be
offered to the entire roster of Givex merchants and further adds to
Plastic Jungle's existing relationships with leading payment
processors, which now cover the vast majority of retailer gift card
programs.
"It's important for us to connect directly to our customers and ensure
their experience with Buca di Beppo is as positive as possible," said
Trish Giordano, Vice President of Sales & Marketing for Buca di Beppo.
"Plastic Jungle and Givex are making it easier for our customers to get
the best value they can and we're pleased to be a part of this new
integration."
"Businesses are constantly looking for new ways to excite and engage
their best customers," said Bryan Wang, Director Marketing at Givex.
"That's why we look forward to working with Plastic Jungle. This new
channel gets gift cards into the hands of active users, driving revenue
and visits."
About Plastic Jungle
Plastic Jungle (http://www.plasticjungle.com) is the web's largest secured gift card exchange, giving consumers the
choice and flexibility to convert their gift cards into other forms of
spending power -- including online balances to use at the millions of
merchants that accept PayPal; Amazon.com Gift Cards; credit on
ChargeSmart to pay utility, car or mortgage bills; virtual currencies
for online games and social networks; and more -- and to stretch their
shopping dollars at their favorite merchants. Plastic Jungle's
patent-pending marketplace and payment applications aim to safely
unlock the estimated $30 billion in unredeemed gift cards trapped in
the economy for the benefit of consumers and merchants alike. Based in
San Jose, California, the company is privately held, with venture
backing from Shasta Ventures, Redpoint Ventures, Jafco Ventures, First
Round Capital, Bay Partners, Harrison Metal and Western Technology
Investment.
About Givex
Givex's technology has now significantly evolved from the first gift
card and loyalty programs that began in 1999. We now provide
customizable tools that empower businesses of all kinds to acquire new
customers, build, maintain and expand their customer database,
effectively communicate with customers, and finally understand and
reward their most loyal customers. Find out more at http://www.givex.com.
SOURCE Givex
Givex
CONTACT: Lana Gersten | 212.784.5714 | lgersten@groupgordon.com
Kristin Donelson | 415.305.3524 | kc@plasticjungle.net
Bryan Wang | 877-478-7733 ext. 309| bryan@givex.com