Page All:
Page 1
CORRECTION - Stella McCartney: Stella McCartney Launches Second Issue of iPad App, Previews New Ad Campaign and Expands ecommerce to 30 Countries Worldwide
NEW YORK, July 27, 2011/PRNewswire/ -- In the news release, Stella McCartney Launches Second Issue of iPad App,
Previews New Ad Campaign and Expands ecommerce to 30 Countries Worldwide,
issued 27-Jul-2011 by Stella McCartney over PR Newswire, we are advised by
the company that the first paragraph, first sentence, should read "Stella
McCartney to launch the second issue of her iPad App available for download
on iTunes next week." rather than "Stella McCartney launches the second
issue of her iPad App available for download on iTunes." as originally
issued inadvertently. The complete, corrected release follows:
Stella McCartney Launches Second Issue of iPad App, Previews
New Ad Campaign and Expands ecommerce to 30 Countries Worldwide
- With photo:
Stella McCartney to launch the second issue of her iPad App available
for download on iTunes next week. To coincide with the launch, the Stella
McCartney online shop is also now available in 28 additional European
countries including France, Germany, Italy and Spain, on
http://www.stellamccartney.com which is now previewing the new Winter
2011 Stella McCartney ad campaign. The three different creative images were
shot by Mert Alas and Marcus Piggott at a topiary garden in Oxfordshire,
England and features Natalia Vodianova.
(Photo: http://photos.prnewswire.com/prnh/20110727/ny42484 )
The new App features an edition of Stella's World where you can browse
through news, photos and videos about the brand. A gallery of images from
the recently launched "Linda McCartney: Life in Photographs" book by Taschen
personally selected by Stella are available for viewing. A behind the scenes
documentation of British Olympiads from the latest Team GB ad campaign shot
by Jacob Sutton. A first glimpse backstage at the Winter 2011 show in Paris,
a sneak preview of the Spring 2012 collection presented in New York this
summer, a making of video of this year's MET Gala dresses and new playful
interactive functions.
The online shop, which recently re-launched in the US and the UK last
fall, aims to enhance the digital retail experience with improved customer
interaction and special retail functions such as "Reserve in store" that
enables the user to reserve an item online and pick up at a store location
of their choice. All online orders are beautifully gift packaged for the
shopper's convenience. Free standard shipping and returns are offered to all
customers. Additionally the in-store "Private Wardrobing" service, a
personalized concierge style in-store service, is available to book online.
Shopping on http://www.stellamccartney.com is now available in 30
countries worldwide. The browsing experience of the website will be
compatible on the iPad App and for the first time shoppable in September.
About Stella McCartney:
Stella McCartney launched her eponymous fashion label in 2001 in a joint
venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not
use any leather or fur in her designs. The brand's luxury women's
ready-to-wear, accessories, lingerie, beauty and performance range with
adidas are available through 15 freestanding stores including London, NY,
Los Angeles, Tokyo, Hong Kong, Paris, Milan and the soon to open location in
Rome, as well around 600 wholesale accounts in key cities worldwide.
Note to Editors:
A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: Stella McCartney
Jeremy Herzog, +1-212-627-1583, jeremy.herzog@us.stellamccartney.com
CORRECTION - Stella McCartney: Stella McCartney Launches Second Issue of iPad App, Previews New Ad Campaign and Expands ecommerce to 30 Countries Worldwide
NEW YORK, July 27, 2011/PRNewswire/ -- In the news release, Stella McCartney Launches Second Issue of iPad App,
Previews New Ad Campaign and Expands ecommerce to 30 Countries Worldwide,
issued 27-Jul-2011 by Stella McCartney over PR Newswire, we are advised by
the company that the first paragraph, first sentence, should read "Stella
McCartney to launch the second issue of her iPad App available for download
on iTunes next week." rather than "Stella McCartney launches the second
issue of her iPad App available for download on iTunes." as originally
issued inadvertently. The complete, corrected release follows:
Stella McCartney Launches Second Issue of iPad App, Previews
New Ad Campaign and Expands ecommerce to 30 Countries Worldwide
- With photo:
Stella McCartney to launch the second issue of her iPad App available
for download on iTunes next week. To coincide with the launch, the Stella
McCartney online shop is also now available in 28 additional European
countries including France, Germany, Italy and Spain, on
http://www.stellamccartney.com which is now previewing the new Winter
2011 Stella McCartney ad campaign. The three different creative images were
shot by Mert Alas and Marcus Piggott at a topiary garden in Oxfordshire,
England and features Natalia Vodianova.
(Photo: http://photos.prnewswire.com/prnh/20110727/ny42484 )
The new App features an edition of Stella's World where you can browse
through news, photos and videos about the brand. A gallery of images from
the recently launched "Linda McCartney: Life in Photographs" book by Taschen
personally selected by Stella are available for viewing. A behind the scenes
documentation of British Olympiads from the latest Team GB ad campaign shot
by Jacob Sutton. A first glimpse backstage at the Winter 2011 show in Paris,
a sneak preview of the Spring 2012 collection presented in New York this
summer, a making of video of this year's MET Gala dresses and new playful
interactive functions.
The online shop, which recently re-launched in the US and the UK last
fall, aims to enhance the digital retail experience with improved customer
interaction and special retail functions such as "Reserve in store" that
enables the user to reserve an item online and pick up at a store location
of their choice. All online orders are beautifully gift packaged for the
shopper's convenience. Free standard shipping and returns are offered to all
customers. Additionally the in-store "Private Wardrobing" service, a
personalized concierge style in-store service, is available to book online.
Shopping on http://www.stellamccartney.com is now available in 30
countries worldwide. The browsing experience of the website will be
compatible on the iPad App and for the first time shoppable in September.
About Stella McCartney:
Stella McCartney launched her eponymous fashion label in 2001 in a joint
venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not
use any leather or fur in her designs. The brand's luxury women's
ready-to-wear, accessories, lingerie, beauty and performance range with
adidas are available through 15 freestanding stores including London, NY,
Los Angeles, Tokyo, Hong Kong, Paris, Milan and the soon to open location in
Rome, as well around 600 wholesale accounts in key cities worldwide.
Note to Editors:
A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net
or viewed at http://www.mediapoint.press.net or
http://www.prnewswire.co.uk.
Source: Stella McCartney
Jeremy Herzog, +1-212-627-1583, jeremy.herzog@us.stellamccartney.com