Discovery Bay Games Announces Atari Partnership

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August 3, 2011
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Discovery Bay Games Announces Atari Partnership

Discovery Bay Games to Develop Joystick to Control Atari's Greatest Hits App for iPad

SEATTLE, Aug. 3, 2011 /PRNewswire/ -- Discovery Bay Games is pleased to announce it has partnered with Atari, a global creator, producer and publisher of interactive entertainment, to develop, manufacture and distribute a gaming accessory to work with Atari's Greatest Hits App for iPad.

"With over three million downloads to date, the 'Atari's Greatest Hits' Appis already popular among gamers worldwide. We're eager to build on this success," said Craig Olson, CEO, Discovery Bay Games. "We believe our partnership with Atari will enable consumers worldwide to build upon an already amazing retro-gaming experience."

"There's significant opportunity to add more value and take 'Atari's Greatest Hits' App to an entirely new level with an analog controller, and we've turned to Discovery Bay Games to do exactly that," said Lee Jacobson, SVP of Licensing, Atari Inc. "The controller will deliver a true mobile arcade experience, complimenting classic titles including Centipede® or Asteroids®."

About ATARI, SA

Atari (http://www.atari.com) is a multi-platform, global interactive entertainment and licensing company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, Backyard Sports®, Deer Hunter®, Ghostbusters®, and Rollercoaster Tycoon®.  Atari capitalizes on these powerful properties by delivering compelling games online (i.e. browser, Facebook® and digital download), on smartphones and tablets and other connected devices. The Company also develops and distributes interactive entertainment for video game consoles from Microsoft, Nintendo and Sony.  As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories. 

Atari has offices in Los Angeles, New York, Paris, Lyon and London.

© 2011 Atari Interactive, Inc. All rights reserved.

Atari word mark and logo are trademarks owned by Atari Interactive, Inc.

About Discovery Bay Games

Based in Seattle, Discovery Bay Games makes award-winning and innovative games, apps, and tablet and iOS game accessories that suit all ages and interests. The company's mission is to bring friends and families together to play, laugh, and interact. Discovery Bay is led by experienced game developers and professionals from a bevy of game companies including Cranium, Hasbro, Microsoft/Xbox, and Screenlife. Discovery Bay partners with internationally recognized brands and licensors such as Atari, Broadway Video/Saturday Night Live, GALLOP!, Highlights For Children, and The Smithsonian Institution. For more information, visit Discovery Bay Games or follow the company on Facebook or Twitter (http://www.twitter.com/discoverybayent).

SOURCE  Discovery Bay Games

Discovery Bay Games

CONTACT: Nicole Tiedemann, MWW GROUP, +1-212-827-3777, ntiedemann@mww.com, or Tiyson Reynolds, Atari, +1-310-694-3151, Tiyson.reynolds@atari.com

Web Site: http://www.discoverybaygames.com

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