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11Ants Analytics Launches Breakthrough Customer Churn Analyzer to Identify Customers at Risk of Churning
Next Generation Software Provides Fast-track for Companies Wanting to Expand Customer Analytics Capabilities
HAMILTON, New Zealand and LONDON, August 10, 2011/PRNewswire/ --
11Ants Analytics today launched the breakthrough 11Ants Customer Churn
Analyzer to empower marketers to identify those customers statistically at
risk of churning, allowing retention efforts to be focused on those specific
customers.
With continued pressure on profitability, stemming customer churn is a
logical and easy win. 11Ants Customer Churn Analyzer provides an affordable
and rapid path for companies and individual departments to deploy complex
analytics techniques in their battle against churn.
The solution has been designed so that it can be used 'out of the box'
by marketers or business analysts and does not require any understanding of
algorithms or intense predictive analytics experience. It is also powerful
enough to assist even the most accomplished analytics experts do a better
job, faster.
"This absolutely changes everything when it comes to who can build
effective churn propensity models," says Tom Fuyala, Director, Business
Development, 11Ants Analytics.
"Users can readily develop powerful models with literally a few mouse
clicks, putting valuable customer insights directly into their hands in
minutes or hours. Companies no longer have to choose between spending
hundreds of thousands of dollars and going through a massive learning curve,
or doing nothing."
11Ants Customer Churn Analyzer gives marketers a range of tools to
understand a customer's likelihood of churning. The tool identifies the
precise customers to contact in a retention campaign to maximize
profitability. What if-scenarios can be performed at different spend levels
across various retention offers and delivery channels. The solution also
gives insights into the proven predictors of churn and the relative
importance of the churn factors.
Users can also obtain a detailed drill down view of the profile of a
churner versus a non-churner, and intuitive graphs help users understand the
drivers of the underlying predictive model. Customer scoring can be
performed in Microsoft Excel or for large customer databases scoring can be
performed in-database with 11Ants Predictor.
Fuyala says, "A recent experiment validates the power of the technology.
A non-expert was able to beat 85% of the expert contestants' submissions in
an international data mining competition with a model which took less than
55 minutes of human work to construct. The automated features allow
accomplished analytics experts and novices alike to be freed up from time
consuming and repetitive tasks."
The solution also has other benefits according to Fuyala. "Customer
insight departments are constantly challenged by not being able to explain
their models to marketing departments. Our solution changes this completely,
providing deeps insights into the workings of the model. For the first time
it is not necessary to compromise a good model for an explainable model - it
is now possible to have both."
11Ants Customer Churn Analyzer can be used to gain insight into at risk
customers in sectors such as insurance, retailing, banking,
telecommunications, utilities and health clubs. 11Ants Analytics will soon
launch a complementary product, the 11Ants Customer Response Analyzer, which
will assist marketers in determining which prospects are most likely to
respond to marketing campaigns.
For more information visit http://www.11antsanalytics.com
ABOUT 11ANTS ANALYTICS
11Ants Analytics is the leader in assisted predictive analytics. 11Ants
Analytics' software products greatly simplify businesses adoption and
deployment of predictive analytics techniques. The products are powered by
the breakthrough proprietary HyperLearn technology, the result of over three
years of development by 11Ants Analytics, and inspired by machine learning
research at New Zealand's University of Waikato - home of one of the most
respected predictive analytics and machine learning groups in the world.
11Ants Analytics' development team is based in New Zealand. 11Ants Analytics
is venture backed by Endeavour Capital [http://www.ecap.co.nz ], The New
Zealand Venture Investment Fund [http://www.nzvif.com ] and WaikatoLink
[http://www.waikatolink.ac.nz ], the commercialization company of the
University of Waikato [http://www.waikato.ac.nz ].
http://www.11antsanalytics.com
CONTACTS
Corporate:
Tom Fuyala, Director, Business Development
+44-20-7193-1774
tom.fuyala@11antsanalytics.com
Media:
Shine Group
Sandra Lukey
+64-21-2262-858
sandra@shinegroup.co.nz
Source: 11Ants Analytics
.
11Ants Analytics Launches Breakthrough Customer Churn Analyzer to Identify Customers at Risk of Churning
Next Generation Software Provides Fast-track for Companies Wanting to Expand Customer Analytics Capabilities
HAMILTON, New Zealand and LONDON, August 10, 2011/PRNewswire/ --
11Ants Analytics today launched the breakthrough 11Ants Customer Churn
Analyzer to empower marketers to identify those customers statistically at
risk of churning, allowing retention efforts to be focused on those specific
customers.
With continued pressure on profitability, stemming customer churn is a
logical and easy win. 11Ants Customer Churn Analyzer provides an affordable
and rapid path for companies and individual departments to deploy complex
analytics techniques in their battle against churn.
The solution has been designed so that it can be used 'out of the box'
by marketers or business analysts and does not require any understanding of
algorithms or intense predictive analytics experience. It is also powerful
enough to assist even the most accomplished analytics experts do a better
job, faster.
"This absolutely changes everything when it comes to who can build
effective churn propensity models," says Tom Fuyala, Director, Business
Development, 11Ants Analytics.
"Users can readily develop powerful models with literally a few mouse
clicks, putting valuable customer insights directly into their hands in
minutes or hours. Companies no longer have to choose between spending
hundreds of thousands of dollars and going through a massive learning curve,
or doing nothing."
11Ants Customer Churn Analyzer gives marketers a range of tools to
understand a customer's likelihood of churning. The tool identifies the
precise customers to contact in a retention campaign to maximize
profitability. What if-scenarios can be performed at different spend levels
across various retention offers and delivery channels. The solution also
gives insights into the proven predictors of churn and the relative
importance of the churn factors.
Users can also obtain a detailed drill down view of the profile of a
churner versus a non-churner, and intuitive graphs help users understand the
drivers of the underlying predictive model. Customer scoring can be
performed in Microsoft Excel or for large customer databases scoring can be
performed in-database with 11Ants Predictor.
Fuyala says, "A recent experiment validates the power of the technology.
A non-expert was able to beat 85% of the expert contestants' submissions in
an international data mining competition with a model which took less than
55 minutes of human work to construct. The automated features allow
accomplished analytics experts and novices alike to be freed up from time
consuming and repetitive tasks."
The solution also has other benefits according to Fuyala. "Customer
insight departments are constantly challenged by not being able to explain
their models to marketing departments. Our solution changes this completely,
providing deeps insights into the workings of the model. For the first time
it is not necessary to compromise a good model for an explainable model - it
is now possible to have both."
11Ants Customer Churn Analyzer can be used to gain insight into at risk
customers in sectors such as insurance, retailing, banking,
telecommunications, utilities and health clubs. 11Ants Analytics will soon
launch a complementary product, the 11Ants Customer Response Analyzer, which
will assist marketers in determining which prospects are most likely to
respond to marketing campaigns.
For more information visit http://www.11antsanalytics.com
ABOUT 11ANTS ANALYTICS
11Ants Analytics is the leader in assisted predictive analytics. 11Ants
Analytics' software products greatly simplify businesses adoption and
deployment of predictive analytics techniques. The products are powered by
the breakthrough proprietary HyperLearn technology, the result of over three
years of development by 11Ants Analytics, and inspired by machine learning
research at New Zealand's University of Waikato - home of one of the most
respected predictive analytics and machine learning groups in the world.
11Ants Analytics' development team is based in New Zealand. 11Ants Analytics
is venture backed by Endeavour Capital [http://www.ecap.co.nz ], The New
Zealand Venture Investment Fund [http://www.nzvif.com ] and WaikatoLink
[http://www.waikatolink.ac.nz ], the commercialization company of the
University of Waikato [http://www.waikato.ac.nz ].
http://www.11antsanalytics.com
CONTACTS
Corporate:
Tom Fuyala, Director, Business Development
+44-20-7193-1774
tom.fuyala@11antsanalytics.com
Media:
Shine Group
Sandra Lukey
+64-21-2262-858
sandra@shinegroup.co.nz
Source: 11Ants Analytics
.