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Virtual Reality Hits BRIDES.com
Visitors can try hundreds of wedding-day looks with just a few clicks
NEW YORK, Aug. 17, 2011 /PRNewswire/ -- Today BRIDES.com launched BRIDES DRESSING ROOM, the world's first realistic try-on simulation tool allowing any soon-to-be bride to virtually try on hundreds of gowns using her own full body photo. This tool uses revolutionary body remapping technology which automatically conforms dresses to realistically match any body shape, posture or size. Users are able to link directly to a salon to make an appointment or purchase.
BRIDES BEAUTY SALON, which can be used on its own or in sync with BRIDES Dressing Room, allows virtual makeup, skin-care, anti-aging visualizations and celebrity hairstyles.
These one of a kind tools were created by ModiFace, a leading technology provider, and can only be found on http://Brides.com/Makeover.
BRIDES VP, Publisher Carolyn Kremins stated, "The BRIDES Dressing Room and Beauty Salon take online shopping to a whole new level, helping even the busiest bridal parties determine their wedding-day style to make confident and informed purchasing decisions. Virtual try-ons allow brides and bridesmaids the opportunity to vet their style in the privacy of their own homes allowing for a more focused shopping experience when they arrive in stores."
Lord & Taylor is the launch sponsor of BRIDES Dressing Room, providing a custom closet featuring wedding gowns, bridesmaid dresses and mother-of-the-bride ensembles.
"We recently launched The Wedding Shop at Lord & Taylor in two stores and online with a well-edited assortment of bridal dresses and are very excited to partner with BRIDES.com as the exclusive retail partner for the virtual dressing room," noted Amy Avitabile, SVP of Marketing at Lord & Taylor. "Our mission is to provide the best customer experience and this is an innovative way of making online shopping interactive, fun and more personal."
Both programs require just a few simple steps. Once a photo is uploaded or a model selected, visitors can select from wedding gowns, bridesmaid dresses and mother-of-the-bride styles. Then they can share favorite looks - complete with hair and makeup - with the entire bridal party before the big day. For friends and family who live across cities, states and continents, these tools offer a modern solution to wedding coordination.
ABOUT BRIDES
In 76 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES reaches over 6 million readers per issue and is published 12 times a year. BRIDES.com reaches 1.5 million unique users every month with content that spurs creative inspiration, a fashion-forward point of view, and planning tools for busy couples looking for authoritative guidance to plan their weddings. In addition, BRIDES.com provides content from all 16 editions of brides local magazine. BRIDES is a part of Conde Nast, a division of Advance Publications, which operates in 24 countries and is the world leader in exceptional content creation.
SOURCE BRIDES.com
BRIDES.com
CONTACT: Michelle Panzer, +1-212-286-3809, Michellepanzer@conde_nast.com
Web Site: http://www.brides.com
Virtual Reality Hits BRIDES.com
Visitors can try hundreds of wedding-day looks with just a few clicks
NEW YORK, Aug. 17, 2011 /PRNewswire/ -- Today BRIDES.com launched BRIDES DRESSING ROOM, the world's first realistic try-on simulation tool allowing any soon-to-be bride to virtually try on hundreds of gowns using her own full body photo. This tool uses revolutionary body remapping technology which automatically conforms dresses to realistically match any body shape, posture or size. Users are able to link directly to a salon to make an appointment or purchase.
BRIDES BEAUTY SALON, which can be used on its own or in sync with BRIDES Dressing Room, allows virtual makeup, skin-care, anti-aging visualizations and celebrity hairstyles.
These one of a kind tools were created by ModiFace, a leading technology provider, and can only be found on http://Brides.com/Makeover.
BRIDES VP, Publisher Carolyn Kremins stated, "The BRIDES Dressing Room and Beauty Salon take online shopping to a whole new level, helping even the busiest bridal parties determine their wedding-day style to make confident and informed purchasing decisions. Virtual try-ons allow brides and bridesmaids the opportunity to vet their style in the privacy of their own homes allowing for a more focused shopping experience when they arrive in stores."
Lord & Taylor is the launch sponsor of BRIDES Dressing Room, providing a custom closet featuring wedding gowns, bridesmaid dresses and mother-of-the-bride ensembles.
"We recently launched The Wedding Shop at Lord & Taylor in two stores and online with a well-edited assortment of bridal dresses and are very excited to partner with BRIDES.com as the exclusive retail partner for the virtual dressing room," noted Amy Avitabile, SVP of Marketing at Lord & Taylor. "Our mission is to provide the best customer experience and this is an innovative way of making online shopping interactive, fun and more personal."
Both programs require just a few simple steps. Once a photo is uploaded or a model selected, visitors can select from wedding gowns, bridesmaid dresses and mother-of-the-bride styles. Then they can share favorite looks - complete with hair and makeup - with the entire bridal party before the big day. For friends and family who live across cities, states and continents, these tools offer a modern solution to wedding coordination.
ABOUT BRIDES
In 76 years of publication, BRIDES has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES reaches over 6 million readers per issue and is published 12 times a year. BRIDES.com reaches 1.5 million unique users every month with content that spurs creative inspiration, a fashion-forward point of view, and planning tools for busy couples looking for authoritative guidance to plan their weddings. In addition, BRIDES.com provides content from all 16 editions of brides local magazine. BRIDES is a part of Conde Nast, a division of Advance Publications, which operates in 24 countries and is the world leader in exceptional content creation.
SOURCE BRIDES.com
BRIDES.com
CONTACT: Michelle Panzer, +1-212-286-3809, Michellepanzer@conde_nast.com
Web Site: http://www.brides.com