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Mood Media provides PUMA with floor-to-ceiling video
In-store media transforms PUMA Store Paris
PARIS, Aug. 19, 2011 /PRNewswire/ - The PUMA Store Paris has been transformed
with the help of leading in-store media specialist, Mood Media
Corporation (TSX:MM) (LSE AIM:MM). As part of a complete re-design of
the Boulevard de Sébastopol retail store, Mood Media helped PUMA create
an immersive shopping experience by incorporating video screens
featuring dynamic content throughout the store.
Large video walls, approximately 8 ft. tall by 4 ft. wide, have been
integrated into the store's exterior windows. Featuring video of "human
mannequins" sporting PUMA's wide range of clothing and accessories, the
screens provide a vivid and dynamic element to the store's exterior.
Two 10-½ ft. wide x 2 ft. tall video walls on the ceiling of the first
floor offer hypnotic, slow moving visuals showing overhead views of a
variety of scenarios, from fluffy clouds and airplanes, to underwater
scenes with the bellies of sharks. This fascinating view is setting an
amusing tone on the shopping floor.
Mood Media's powerful content management software, TeamCo, manages
changing content throughout the day and delivers high-definition (HD)
video to every screen. Content can be updated remotely to reflect
changing collections and promotions.
Ales Kernjak, Head of Global Store Concept at PUMA, said: "Partnering
with Mood Media supports the development of PUMA's next generation in
audio and visual shopping experience and consumer engagement."
The in-store media is an important part of the retail experience in the
store, which also incorporates eco-friendly and interactive features.
Claude Nahon, President of Mood Media Europe, said: "Mood Media is
always looking for exciting new concepts to implement in-store. In
partnership with PUMA, we are using video as an innovative way to
heighten the shopping experience and help enhance the retailer's
brand."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 39 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 100
million people every day.
Mood Media Corporation operates an international in-store media and
music retail business with an extensive geographic footprint and a
broad client base including more than 850 U.S. and international brands
in diverse market sectors that include: retail, from fashion to
financial services; hospitality, from hotels to health spas; and food
retail, including restaurants, bars, quick-serve and fast casual
dining.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Vanessa Walmsley
Mood Media Corporation
Tel: +44 207 487 8933
E-mail: v.walmsley@moodmedia.com
Mood Media provides PUMA with floor-to-ceiling video
In-store media transforms PUMA Store Paris
PARIS, Aug. 19, 2011 /PRNewswire/ - The PUMA Store Paris has been transformed
with the help of leading in-store media specialist, Mood Media
Corporation (TSX:MM) (LSE AIM:MM). As part of a complete re-design of
the Boulevard de Sébastopol retail store, Mood Media helped PUMA create
an immersive shopping experience by incorporating video screens
featuring dynamic content throughout the store.
Large video walls, approximately 8 ft. tall by 4 ft. wide, have been
integrated into the store's exterior windows. Featuring video of "human
mannequins" sporting PUMA's wide range of clothing and accessories, the
screens provide a vivid and dynamic element to the store's exterior.
Two 10-½ ft. wide x 2 ft. tall video walls on the ceiling of the first
floor offer hypnotic, slow moving visuals showing overhead views of a
variety of scenarios, from fluffy clouds and airplanes, to underwater
scenes with the bellies of sharks. This fascinating view is setting an
amusing tone on the shopping floor.
Mood Media's powerful content management software, TeamCo, manages
changing content throughout the day and delivers high-definition (HD)
video to every screen. Content can be updated remotely to reflect
changing collections and promotions.
Ales Kernjak, Head of Global Store Concept at PUMA, said: "Partnering
with Mood Media supports the development of PUMA's next generation in
audio and visual shopping experience and consumer engagement."
The in-store media is an important part of the retail experience in the
store, which also incorporates eco-friendly and interactive features.
Claude Nahon, President of Mood Media Europe, said: "Mood Media is
always looking for exciting new concepts to implement in-store. In
partnership with PUMA, we are using video as an innovative way to
heighten the shopping experience and help enhance the retailer's
brand."
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine, is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 39 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, Touch and Mood
Entertainment, Mood Media Corporation's products and services reach 100
million people every day.
Mood Media Corporation operates an international in-store media and
music retail business with an extensive geographic footprint and a
broad client base including more than 850 U.S. and international brands
in diverse market sectors that include: retail, from fashion to
financial services; hospitality, from hotels to health spas; and food
retail, including restaurants, bars, quick-serve and fast casual
dining.
SOURCE Mood Media Corporation
Mood Media Corporation
CONTACT: For more information on Mood Media Corporation visit www.moodmedia.com or contact: Vanessa Walmsley
Mood Media Corporation
Tel: +44 207 487 8933
E-mail: v.walmsley@moodmedia.com