Aer Lingus Announces New App and Mobile Website

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August 22, 2011
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Aer Lingus Announces New App and Mobile Website

DUBLIN, August 22, 2011/PRNewswire-FirstCall/ --

    Aer Lingus has revealed its new app and mobile website allowing
customers to plan and review their flight details, check in, receive travel
alerts, check real-time flight information and make a booking whilst staying
mobile.

    Customers can access these features with their web enabled phone by
accessing the mobile site or downloading the check in iPhone app
[https://www.aerlingus.com/help/aerlingusmobile/iphoneapp ] or Android check
in app [http://www.aerlingus.com/help/aerlingusmobile/androidapp ]. The app
is also available to Blackberry and Nokia phone users. "This is phase one of
a number of phases to be introduced as mobile technology advances," said
Stuart Lattimore, eCommerce Manager. "It is a direct response to the needs
and demands of our customers and puts control into their hands to make
changes and purchase flights with the ease and flexibility of their phone."

    When customers check-in with the app or mobile site, a 2D barcode
displays on their mobile phone which can be scanned at security points and
at the boarding gate. Customers can check-in, select their preferred seat,
add their frequent flyer number and see if their flight is on time. "The
result is customers can receive their boarding pass whilst en route to the
airport, creating a more seamless and convenient travel experience," said
Stuart.

    Customers travelling with baggage can also check-in and then proceed to
bag tag and drop desk, in the very same way as checking-in on aerlingus.com.
If a customer experiences any problems, they can simply collect a reprint of
their boarding card from a check-in desk. Delays or cancellation alerts are
highlighted automatically in the app.

    "This is especially useful in the event of a disruption and means
customers can be informed and advised of any changes before they decide to
travel," added Stuart.

    Mobile and app check-in is currently only available on routes between
Dublin and London Heathrow, Gatwick, Manchester and Birmingham but is due to
be fully rolled out network-wide over the next couple of months. "We are
working to have certification in place with all our airports throughout
Europe and the US. Our systems and barcodes need to be compliant with each
airport before we add these routes to the app," Stuart concluded.

    Customer reaction has been positive with over 27,000 downloads of the
new app so far.

    About Aer Lingus:

    Aer Lingus was founded by the Irish Government in April 1936 to provide
air services to/from Ireland. The first flight, from Dublin to Bristol, took
place on May 27th 1936. On October 2nd 2006, Aer Lingus entered a new phase
in its history with the airline's floatation on the Irish and London Stock
Exchanges, becoming a publicly quoted company and realising EUR400 million
in equity for the airline's future growth.

    Aer Lingus offers a number of UK Flight deals and Ireland travel deals
including cheap flights [http://www.aerlingus.com/home/index.jsp ] from
Dublin and travel gift vouchers [http://www.aerlingus.com/vouchers ].

    Aer Lingus' low-cost, low fares model is centred on maintaining low unit
cost, offering one way fares, maintaining effective fleet utilisation and
developing the Aer Lingus brand. Consistent with this low-cost model, Aer
Lingus' primary distribution channel is its website aerlingus.com. In 2007,
approximately 75% of total passenger revenue was generated through
aerlingus.com.

   
    For further information:
    Declan Kearney
    Aer Lingus Corporate Communications
    Aer Lingus Head Office
    Dublin Airport
    Co. Dublin
    Ireland
    PA 06-39
    +353-86-6172702
    http://www.aerlingus.com

Source: Aer Lingus

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