Cable & Wireless Communications - Revolutionizing Business Analytics With MediationZone(R) and Cloud Technology

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August 23, 2011
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Cable & Wireless Communications - Revolutionizing Business Analytics With MediationZone(R) and Cloud Technology

STOCKHOLM, August 23, 2011/PRNewswire/ --

    Performing business analytics tasks that would normally require
thousands of dollars in investment can now be done for just a few cents.
Those are the findings in a recent briefing paper from Cable & Wireless
Communications.

    Cable & Wireless Communications, in partnership with DigitalRoute,
recently performed a proof of concept study that demonstrates how service
providers can achieve huge cost reductions for business analytics while
addressing security and privacy concerns.

    Cloud computing is about to revolutionize the business intelligence
market. Leveraging emerging open-source technologies and renting space on
servers can potentially provide powerful data mining at a fraction of the
cost of the established technologies. For service providers in particular,
this is becoming urgent with the large volumes of data generated from the
new mobile devices. Radically lowering the cost for data mining would enable
more sophisticated business intelligence solutions than ever before.

    By literally renting computers and storage only for when one needs it
and combining it with open-source technologies, analyzing large volumes of
data is suddenly within the reach of any organization. Not only does the
price change fundamentally, so does the capability to add additional
computing resources through configuration.

    The proof of concept performed by Cable and Wireless Communications
demonstrates how to use MediationZone and cloud technology to perform
business analytics on massive data volumes while maintaining stringent
requirements on security and data-privacy.

    A key element of the proof of concept was to demonstrate that analytics
can be carried out on data that has been made much less sensitive. This
involves a reversible process in which key personal information is replaced
with random data.

    "The first and perhaps most eye-catching result is the cost of
processing. Even after testing with billions of records, the bill ended up
less than a hundred dollars," said Birger Thorburn, CIO at Cable & Wireless
Communications.

    Cable & Wireless Communications will look at leveraging these
technologies to augment their business Intelligence systems. This will
enable them to store and analyze years of detailed data for the first time.

    "We are extremely pleased with the positive results from this study. It
once again confirms the almost endless number of opportunities that
MediationZone provides to reduce cost and increase efficiency," said Jan
Karlsson, CEO at DigitalRoute.

    About DigitalRoute

    DigitalRoute(R) is a Swedish independent software vendor delivering
market leading mediation and integration solutions to the global
telecommunications and data communications industry. DigitalRoute simplifies
service providers' data infrastructure, centralizing integration of IT and
communication networks. DigitalRoute technology for mediation, data
integration and policy control is deployed for 220 customers worldwide. For
more information, please visit http://www.digitalroute.com.

    About Cable & Wireless Communications

    Cable & Wireless Communications is a global, full-service communications
business. We operate leading telecommunications businesses through four
regional units - the Caribbean, Panama, Macau and Monaco & Islands. Our
services include mobile, broadband and domestic and international fixed line
services in most of our markets as well as pay-TV, data centre and hosting,
carrier and managed service solutions. Our operations are focused on
providing our customers - consumers, businesses, governments - with
world-class service. We are the market leader in most products we offer and
territories we serve. For more information visit http://www.cwc.com.

   
    For more information, please contact:

    Digital RouteAB:
    Joakim Sahlgren
    Marketing Manager
    Skeppsbron 34, SE-111 30 Stockholm
    Phone: +46(0)10-7079-000
    Email: joakim.sahlgren@digitalroute.com

Source: DigitalRoute

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