Audio-Technica to Exclusively Launch Plethora of New Headphone Products at IFA 2011

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September 1, 2011
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Audio-Technica to Exclusively Launch Plethora of New Headphone Products at IFA 2011

LEEDS, England, September 1, 2011/PRNewswire/ --

    Audio-Technica [http://www.eu.audio-technica.com ], one of the world's
finest manufacturers of audio equipment, will be launching several additions
to its headphone ranges at IFA 2011.

    The latest products include additions to the following headphone
categories: mobile phone headsets, solid bass series, portable headphones
and earphones and Hi-Fi headphones.

    Senior marketing manager Harvey Roberts commented: "We attended IFA 2010
and it was a fantastic event and so this year we felt it was the perfect
place to launch our latest products. The headphone market is adapting and we
have always provided products that compliment the continually changing
digital landscape. We believe we're bringing some headsets to market that
really answer our customers' needs. We have new products in our expanding
mobile phone range targeting particular models, right through to the
sparkling CKF303s and even the highly functional street DJ series. We want
to provide our customers with the right set for them, without sacrificing
our superior audio experience. We are particularly excited to reveal the
QuietPoint Active Noise Cancelling Headphones as we think they are going to
be hugely popular with customers in Europe."

    This year Audio-Technica has launched a special line-up of products for
use with mobile phones. While specifically designing earphones for the
iPhone, iPod and iPad, Audio-Technica has also made versions for other smart
phones and Sony Ericsson's Xperia phone. The new QuietPoint Active Noise
Cancelling Headphones, the ANC23, have also been launched, having recently
won the Digital Trend's 'Editor's Choice' awards headphones they reduce
background noise by 90%. There are also updates to the portable and earphone
range, solid bass series and the Street DJ (SJ) Series, further information
is available at the Audio-Technica website
[http://www.eu.audio-technica.com/en/news/press.asp ].

Source: Audio-Technica

Vicky Finn, +44(0)7824-990124, vicky@dinosaurpr.co.uk

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