Google: Locally

Author
Aron Schatz
Posted
March 17, 2004
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1240
Tags Internet

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Your favorite search engine has just gotten better than ever. In an effort to gain more advert revenue, Google has released Google Local. You can try this new feature at Google's main site. Or at http://local.google.com It managed to find both of my parents stores just fine.

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Mountain View, Calif.-based Google is giving prominence to local search at a time when it's one of the most hyped areas of development in the industry. Financial analysts and industry executives say geographically targeted search listings are prime real estate for local advertising, an estimated $12 billion annual business in the United States. In 2004, less than $50 million of that market will go toward ads related to local Net searches, but over time, the dollars will find their way to the virtual world, analysts say.

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