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WildTangent Games to Bring Free Mobile Gaming to EE's Millions of Subscribers
LONDON, December 4, 2013 /PRNewswire/ --
WildTangent and INFOMEDIA partner to deliver premium games for UK's largest
carrier
Today WildTangent [http://www.wildtangent.co.uk ] announced the launch of its games
service for selected smartphones on the UK's largest mobile network, EE
[http://www.ee.co.uk ], through an agreement with mobile technology company, INFOMEDIA
[\\lonpivdocs\redocs\2013\infomedia.co.uk ]
All WildTangent games can be played for free with adverts and customers can earn
in-game items from sponsors, but for the first time users will also be able to buy their
favourite games or pay for in game purchases through their monthly bills or pay-as-you-go
credit.
WildTangent already features on Sony Xperia devices, ASUS tablets and across the AT&T
network in the United States. This latest partnership continues the strong expansion of
its games service. EE is the UK's largest mobile operator and the first to launch a 4G
network in the UK.
"This partnership with the UK's largest network marks a significant new chapter for
us," said Sean Vanderdasson, senior vice president at WildTangent. "Partnerships with AT&T
and T-Mobile in the US have enabled us to add value to their mobile experiences. Our games
service delivers the best games seamlessly to users so that they can play whenever and
wherever they want. The EE network is the perfect opportunity to bring our service to more
mobile gamers in the UK."
"Our games service delivers the best games seamlessly to users so that they can play
whenever and wherever they want. The EE network is the perfect opportunity to bring our
service to more mobile gamers in the UK."
Michael Tomlins, INFOMEDIA CEO said: "Our commitment to 'free to play' gaming is
further demonstrated through our agreement with WildTangent's whose offer of free, premium
gaming is something we're really excited to bring to EE customers. Launched across a
variety of customer touch-points, including on-device and on-portal campaigns, we are
confident that WildTangent's added service will provide really valuable content to EE
users."
WildTangent's unique solution has recently been recognised at the Mobile Media Summit
as the Most Innovative Publisher, awarded by some of the top minds in advertising from
Activision, Ogilvy and DDB Worldwide.
For more information about WildTangent please visit
http://www.wildtangent.com/Corporate.
About WildTangent [http://www.wildtangent.com/Corporate ]
WildTangent is a worldwide cross-device games company focused on the distribution and
monetization of mobile, social and online games. WildTangent Games
[http://www.wildtangent.com ] is a games service offering thousands of premium games to
consumers with WildTangent's patented technology. Consumers receive free in-game items as
well as free play of premium games courtesy of brand advertisers. In addition, consumers
can rent games for a fraction of the retail price, with 100% of rental going toward
ownership, or buy them outright. WildTangent Media [http://www.wildtangent.com/Media ] is
a mobile and digital advertising platform that connects brands with a highly engaged
audience through "value exchange," where consumers get the rewards they want, instead of
interruptions-and where brands make a lasting consumer impression. WildTangent Studios
[http://www.wildtangent.com/Corporate/about/about-us/wildtangent-studios ] is a
mobile-focused game development studio bringing quality games to the mobile platform and
developing new games, characters and fun experiences for everyone with a tablet or
smartphone.
WildTangent Games
CONTACT: Press ready images available here https://www.dropbox.com/sh/xo0qja1ppne1ry3/Owy2BnaYrs. Media Enquiries: will.thompson@dynamopr.com - +44-(0)7403-414-346, daria.gerasimova@dynamopr.com - +44-(0)7462-544-041
WildTangent Games to Bring Free Mobile Gaming to EE's Millions of Subscribers
LONDON, December 4, 2013 /PRNewswire/ --
WildTangent and INFOMEDIA partner to deliver premium games for UK's largest
carrier
Today WildTangent [http://www.wildtangent.co.uk ] announced the launch of its games
service for selected smartphones on the UK's largest mobile network, EE
[http://www.ee.co.uk ], through an agreement with mobile technology company, INFOMEDIA
[\\lonpivdocs\redocs\2013\infomedia.co.uk ]
All WildTangent games can be played for free with adverts and customers can earn
in-game items from sponsors, but for the first time users will also be able to buy their
favourite games or pay for in game purchases through their monthly bills or pay-as-you-go
credit.
WildTangent already features on Sony Xperia devices, ASUS tablets and across the AT&T
network in the United States. This latest partnership continues the strong expansion of
its games service. EE is the UK's largest mobile operator and the first to launch a 4G
network in the UK.
"This partnership with the UK's largest network marks a significant new chapter for
us," said Sean Vanderdasson, senior vice president at WildTangent. "Partnerships with AT&T
and T-Mobile in the US have enabled us to add value to their mobile experiences. Our games
service delivers the best games seamlessly to users so that they can play whenever and
wherever they want. The EE network is the perfect opportunity to bring our service to more
mobile gamers in the UK."
"Our games service delivers the best games seamlessly to users so that they can play
whenever and wherever they want. The EE network is the perfect opportunity to bring our
service to more mobile gamers in the UK."
Michael Tomlins, INFOMEDIA CEO said: "Our commitment to 'free to play' gaming is
further demonstrated through our agreement with WildTangent's whose offer of free, premium
gaming is something we're really excited to bring to EE customers. Launched across a
variety of customer touch-points, including on-device and on-portal campaigns, we are
confident that WildTangent's added service will provide really valuable content to EE
users."
WildTangent's unique solution has recently been recognised at the Mobile Media Summit
as the Most Innovative Publisher, awarded by some of the top minds in advertising from
Activision, Ogilvy and DDB Worldwide.
For more information about WildTangent please visit
http://www.wildtangent.com/Corporate.
About WildTangent [http://www.wildtangent.com/Corporate ]
WildTangent is a worldwide cross-device games company focused on the distribution and
monetization of mobile, social and online games. WildTangent Games
[http://www.wildtangent.com ] is a games service offering thousands of premium games to
consumers with WildTangent's patented technology. Consumers receive free in-game items as
well as free play of premium games courtesy of brand advertisers. In addition, consumers
can rent games for a fraction of the retail price, with 100% of rental going toward
ownership, or buy them outright. WildTangent Media [http://www.wildtangent.com/Media ] is
a mobile and digital advertising platform that connects brands with a highly engaged
audience through "value exchange," where consumers get the rewards they want, instead of
interruptions-and where brands make a lasting consumer impression. WildTangent Studios
[http://www.wildtangent.com/Corporate/about/about-us/wildtangent-studios ] is a
mobile-focused game development studio bringing quality games to the mobile platform and
developing new games, characters and fun experiences for everyone with a tablet or
smartphone.
WildTangent Games
CONTACT: Press ready images available here https://www.dropbox.com/sh/xo0qja1ppne1ry3/Owy2BnaYrs. Media Enquiries: will.thompson@dynamopr.com - +44-(0)7403-414-346, daria.gerasimova@dynamopr.com - +44-(0)7462-544-041