Traffline - App That Conquers City Traffic Problems Launches Features With a Humanitarian Twist

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January 17, 2014
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Traffline - App That Conquers City Traffic Problems Launches Features With a Humanitarian Twist

MUMBAI, January 17, 2014 /PRNewswire/ --

    City can Look Forward to Better Traffic Conditions With Traffline - A Live Traffic
Tracker Application

    Mumbai-based start up, Birds Eye System's Traffline, launches a new version of the app
with features that ensure lesser jams, safer roads and add more minutes to life.

    Traffline is one of India's leading transportation apps; it allows commuters to track
the city's traffic live right from their phones. Traffline was introduced about a year ago
with features that helped track traffic jams, estimated travel time, alternate routes and
speed prediction of traffic; thus becoming a breath of fresh air for commuters who wasted
hours stuck in traffic. After a successful year in the market with high download numbers
and great reviews, Traffline has taken its next natural step to further growth.

    The new Traffline encompasses a slick user interface with easy-to-use controls and
promises faster and smoother usability. But the highlight of the new version lies in the
array of new features fitted to the issues surrounding travel today.

    Blockage of roads and slow moving traffic due to lack of quick responses to accidents
is an everyday occurrence in metropolitan cities. Traffline uses its platform to serve up
a solution to commuters by allowing users who witness/are in the vicinity of an accident
to immediately tag their location. This accident information is then validated by the
Traffline team and forwarded to the concerned local Police Department as well as shared
with fellow Traffline users who might be in the same route to avoid extra traffic
troubles.

    With the escalating danger around women's safety, Traffline now lets you send your
location to your loved ones when you're in trouble. Traffline takes it one step forward
and instantly gives the recipient an estimated travel time to the location including
traffic delays. Further, it also provides the recipient with a choice of alternate routes
and their estimated travel time to get to the location as quickly as possible.

    Traffline's Founder, Brijraj Vaghani, says, "We have attempted to capture the pulse of
current travel troubles and mould our new features around it. With the new features, we
are giving our users an opportunity to contribute and help other commuters in the city
too. Most of our new features have opened up a two way communication channel between our
users and us. It will help us do more to resolve the predicament that commuters are stuck
in every day."

    Other interesting features include a special SMS/Email option that automatically sends
subscribers live traffic updates everyday for a selected route. Co-founder Ravi Khemani
says, "In India, people are still not habituated to looking at traffic conditions before
leaving home. If commuters practiced this, the traffic situation would ease out. However,
we've made it easier for users now by introducing an automated live traffic update system
sent everyday at their choice of time for their scheduled route. We aim to make live
traffic information as easily available in various formats to commuters to enable smoother
travel experiences."

    Traffline's new features contribute to making Traffline a more holistic transportation
app that lets users do so much more [http://www.youtube.com/watch?v=QSmfwbVF7BY ], much
faster.

    To make Traffline accessible to everyone, it is available on multiple platforms. There
is an Android and IOS App [https://itunes.apple.com/in/app/traffline/id492606669?mt=8 ]
available on Google's 'Play Store [http://www.traffline.com/downloads?2013email ]' and
Apple's 'App Store' making it handy on mobile phones, and tablets. Additionally, it can be
used through Traffline.com [http://www.traffline.com ] and mobile website m.traffline.com
[http://m.traffline.com ]. Traffline is available in three cities - Mumbai, Delhi and
Bangalore. Traffline has garnered a total user base of more than 350,000, 100,000+
downloads and also has a rating of 4+.

    Birds Eye Systems had received its first investment from CIIE, later from the IAN and
recently bagged a Series A round of funding from the Matrix Partners India. They plan to
roll out Traffline to 10 other cities by the next year with the aim of conquering the
country's travel woes one traffic jam at a time.

    Primary Media Contact: Aishwarya Thapa, aishwaryat@birdseyetech.com, 91-9527337453

    Secondary Media Contact: Brijraj Vaghani, brijrajv@birdseyetech.com

Birds Eye Systems Pvt Ltd

CONTACT: PRN

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