Page All:
Page 1
B2B Companies Find Oktopost to be the Best Alternative to Argyle Social
TEL AVIV, Israel, May 20, 2014 /PRNewswire/ --
Oktopost [http://bit.ly/1jN21Wm ] (http://www.oktopost.com), the B2B social media
marketing platform, has now become the number one alternative for Argyle Social's B2B
customers. In April of 2014, Argyle Social announced that it would be shutting down its
social media marketing platform, causing users to begin their search for a new solution.
While other social platforms provide useful features for B2C companies, Argyle's B2B
companies have flocked to Oktopost for its specific focus on their needs.
While Argyle Social serviced both B2B and B2C customers, the company is currently
suggesting that its former users migrate to ViralHeat, a B2C focused social media tool.
Due to a lack of conversion tracking functionality and non-campaign-based social posting,
B2B companies have been unable to find the features they need in ViralHeat.
Oktopost's social media marketing platform is attractive to Argyle's former B2B
customers given its ability to track the KPIs that B2B companies really care about such as
conversions. With the Oktopost's Lead Capture technology, companies can see exactly how
many leads were generated from social media marketing efforts, identify each lead and view
which social posts they initially clicked on.
One of Argyle Social's biggest value propositions was its integration with CRMs such
as Marketo. Oktopost's robust integration with third-party platforms, including Marketo,
Salesforce.com, Act-On and more, lets users follow leads from the top until the bottom of
the sales funnel, and understand exactly how much revenue was generated from social media.
According to Nolin LeChasseur, a Partner at the B2B marketing agency
[http://brainrider.com/?utm_campaign=Oktopost-press-release&utm_medium=PR ] Brainrider,
"When we learned that Argyle Social was closing its doors, we conducted a thorough review
of many alternative tools for social media publishing and analytics. Our assessment
clearly identified Oktopost as the best tool for social media management and measurement
needs. We have also recommend Oktopost to our clients as Brainrider's preferred tool for
social media publishing."
Throughout the coming weeks, the Oktopost team will be hosting special product
demonstrations for Argyle Social customers. To sign up for a free Oktopost demo, click
here [http://bit.ly/1jN21FU ].
Oktopost continues to scale and expand its offering to include more functionality for
social media marketers. With the recent launch of Oktopost's social listening component,
Streams, it is currently the only end-to-end B2B social media marketing platform.
About Oktopost
Oktopost is the first solution to establish the ROI of social media for B2B companies,
bridging the gap between social media and lead generation. Oktopost delivers the true
business value from social media, generating new sales and integrates marketing and sales
in today's social-centric marketplace.
Contact Information
Daniel Kushner
+1 (646) 559-6157
pr@oktopost.com
http://www.oktopost.com [http://bit.ly/1jN464x ]
Oktopost
B2B Companies Find Oktopost to be the Best Alternative to Argyle Social
TEL AVIV, Israel, May 20, 2014 /PRNewswire/ --
Oktopost [http://bit.ly/1jN21Wm ] (http://www.oktopost.com), the B2B social media
marketing platform, has now become the number one alternative for Argyle Social's B2B
customers. In April of 2014, Argyle Social announced that it would be shutting down its
social media marketing platform, causing users to begin their search for a new solution.
While other social platforms provide useful features for B2C companies, Argyle's B2B
companies have flocked to Oktopost for its specific focus on their needs.
While Argyle Social serviced both B2B and B2C customers, the company is currently
suggesting that its former users migrate to ViralHeat, a B2C focused social media tool.
Due to a lack of conversion tracking functionality and non-campaign-based social posting,
B2B companies have been unable to find the features they need in ViralHeat.
Oktopost's social media marketing platform is attractive to Argyle's former B2B
customers given its ability to track the KPIs that B2B companies really care about such as
conversions. With the Oktopost's Lead Capture technology, companies can see exactly how
many leads were generated from social media marketing efforts, identify each lead and view
which social posts they initially clicked on.
One of Argyle Social's biggest value propositions was its integration with CRMs such
as Marketo. Oktopost's robust integration with third-party platforms, including Marketo,
Salesforce.com, Act-On and more, lets users follow leads from the top until the bottom of
the sales funnel, and understand exactly how much revenue was generated from social media.
According to Nolin LeChasseur, a Partner at the B2B marketing agency
[http://brainrider.com/?utm_campaign=Oktopost-press-release&utm_medium=PR ] Brainrider,
"When we learned that Argyle Social was closing its doors, we conducted a thorough review
of many alternative tools for social media publishing and analytics. Our assessment
clearly identified Oktopost as the best tool for social media management and measurement
needs. We have also recommend Oktopost to our clients as Brainrider's preferred tool for
social media publishing."
Throughout the coming weeks, the Oktopost team will be hosting special product
demonstrations for Argyle Social customers. To sign up for a free Oktopost demo, click
here [http://bit.ly/1jN21FU ].
Oktopost continues to scale and expand its offering to include more functionality for
social media marketers. With the recent launch of Oktopost's social listening component,
Streams, it is currently the only end-to-end B2B social media marketing platform.
About Oktopost
Oktopost is the first solution to establish the ROI of social media for B2B companies,
bridging the gap between social media and lead generation. Oktopost delivers the true
business value from social media, generating new sales and integrates marketing and sales
in today's social-centric marketplace.
Contact Information
Daniel Kushner
+1 (646) 559-6157
pr@oktopost.com
http://www.oktopost.com [http://bit.ly/1jN464x ]
Oktopost