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All-new Volvo XC90 Officially Launched Today
GÃTEBORG, Sweden, May 27, 2014 /PRNewswire/ --
First look at the new interior
Full external reveal will be made in August
One of the most anticipated car launches of recent years - Volvo's all-new XC90 -
begins today. Volvo Cars has created a launch programme that will unveil the car from the
inside out, meaning that it will start by disclosing the many new interior features of the
car and culminate in the full external reveal in August.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/71400525-inside-volvo-XC90
(Logo:
http://photos.prnewswire.com/prnh/20140522/683630 )
The original XC90 was launched in 2002, and it revolutionised the SUV segment with its
combination of space, versatility and safety. It went on to become a global sales
phenomenon. As will be made clear in coming weeks, the all-new XC90 will also be a
transformational vehicle in its market segment.
As a taste of what is to come, today, Volvo Cars provides the first glimpse of the
interior of the car.
The new interior is the most luxurious to have been designed for a Volvo, taking its
inspiration from the country of Volvo's birth, Sweden, which has a global reputation for
integrating the latest technology with design that is clean, beautiful and crafted from
the finest materials.
"The most striking feature is a tablet-like touch screen control console, which forms
the heart of an all-new in-car control system," said Thomas Ingenlath, Senior Vice
President Design of Volvo Car Group. This system is virtually button free and represents
an entirely new way for drivers to control their car and access a range of Internet-based
products and services.
The new XC90's interior combines materials such as soft leather and wood with
handcrafted details including a gear-lever made of crystal glass from Orrefors, the famous
Swedish glass maker, and diamond-cut controls for the start/stop button and volume
control.
"These details are designed to become the jewels of the interior. They add a bit of
exclusive playfulness rather than pure functionality," said Robin Page, Volvo Cars's
Interior Design Director.
The all-new XC90 is the first Volvo to use the company's Scalable Product Architecture
(SPA), which creates a far wider range of design possibilities, improves driveability and
permits the inclusion of the latest safety features and connected in-car technologies,
while at the same time increasing interior space.
"Our new interior architecture is pure and uncluttered, while still radiating the
sophisticated confidence and formality that luxury SUV customers expect," said Peter
Mertens, Senior Vice President Research and Development of Volvo Car Group
The story of the latest advancements within safety and interior air quality will be
released in late July/early August, while the reveal of the technology highlights,
including chassis and powertrains, will start in mid-July and continue throughout the
summer until the exterior launch at the end of August.
"The customer and the customer experience are at the heart of everything we do at
Volvo Cars. We don't do technology for technology's sake - everything in a Volvo is there
to make our cars safer and more pleasurable to drive," said Alain Visser, Senior Vice
President, Marketing, Sales and Customer Service of Volvo Car Group.
Photo:
http://photos.prnewswire.com/prnh/20140522/683630
Video:
http://www.multivu.com/mnr/71400525-inside-volvo-XC90
Photo:http://photos.prnewswire.com/prnh/20140522/683630
http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/71400525-inside-volvo-XC90
Volvo Car Group
CONTACT: Trevor O'Rourke Product Communication Manager Email: trevor.orourke@volvocars.com tel: +46 733 33 118
All-new Volvo XC90 Officially Launched Today
GÃTEBORG, Sweden, May 27, 2014 /PRNewswire/ --
First look at the new interior
Full external reveal will be made in August
One of the most anticipated car launches of recent years - Volvo's all-new XC90 -
begins today. Volvo Cars has created a launch programme that will unveil the car from the
inside out, meaning that it will start by disclosing the many new interior features of the
car and culminate in the full external reveal in August.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/71400525-inside-volvo-XC90
(Logo:
http://photos.prnewswire.com/prnh/20140522/683630 )
The original XC90 was launched in 2002, and it revolutionised the SUV segment with its
combination of space, versatility and safety. It went on to become a global sales
phenomenon. As will be made clear in coming weeks, the all-new XC90 will also be a
transformational vehicle in its market segment.
As a taste of what is to come, today, Volvo Cars provides the first glimpse of the
interior of the car.
The new interior is the most luxurious to have been designed for a Volvo, taking its
inspiration from the country of Volvo's birth, Sweden, which has a global reputation for
integrating the latest technology with design that is clean, beautiful and crafted from
the finest materials.
"The most striking feature is a tablet-like touch screen control console, which forms
the heart of an all-new in-car control system," said Thomas Ingenlath, Senior Vice
President Design of Volvo Car Group. This system is virtually button free and represents
an entirely new way for drivers to control their car and access a range of Internet-based
products and services.
The new XC90's interior combines materials such as soft leather and wood with
handcrafted details including a gear-lever made of crystal glass from Orrefors, the famous
Swedish glass maker, and diamond-cut controls for the start/stop button and volume
control.
"These details are designed to become the jewels of the interior. They add a bit of
exclusive playfulness rather than pure functionality," said Robin Page, Volvo Cars's
Interior Design Director.
The all-new XC90 is the first Volvo to use the company's Scalable Product Architecture
(SPA), which creates a far wider range of design possibilities, improves driveability and
permits the inclusion of the latest safety features and connected in-car technologies,
while at the same time increasing interior space.
"Our new interior architecture is pure and uncluttered, while still radiating the
sophisticated confidence and formality that luxury SUV customers expect," said Peter
Mertens, Senior Vice President Research and Development of Volvo Car Group
The story of the latest advancements within safety and interior air quality will be
released in late July/early August, while the reveal of the technology highlights,
including chassis and powertrains, will start in mid-July and continue throughout the
summer until the exterior launch at the end of August.
"The customer and the customer experience are at the heart of everything we do at
Volvo Cars. We don't do technology for technology's sake - everything in a Volvo is there
to make our cars safer and more pleasurable to drive," said Alain Visser, Senior Vice
President, Marketing, Sales and Customer Service of Volvo Car Group.
Photo:
http://photos.prnewswire.com/prnh/20140522/683630
Video:
http://www.multivu.com/mnr/71400525-inside-volvo-XC90
Photo:http://photos.prnewswire.com/prnh/20140522/683630
http://photoarchive.ap.org/
Video:http://www.multivu.com/mnr/71400525-inside-volvo-XC90
Volvo Car Group
CONTACT: Trevor O'Rourke Product Communication Manager Email: trevor.orourke@volvocars.com tel: +46 733 33 118