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Pontis Launches New Contextual Data Service Solution for CSPs
Allows Operators to Increase Revenues from Data Services by 15% through Increased Data Service Adoption, Monetization and Customer Experience
RA'ANANA, Israel, May 27, 2014 /PRNewswire/ --
Pontis Ltd [http://www.pontis.com ], the leading provider of Continuous Contextual
Engagement solutions optimizing personalized contextual marketing for Communication
Service Providers (CSPs), today announced the launch of a new contextual analytics,
engagement and execution solution, which increases mobile data service adoption, opens new
monetization opportunities with OTT partners, and optimizes customers' service experience.
Pontis' new solution uses a unique analytical model to build the "data profile" of
each customer and automatically engage in a personalized manner. With full integration to
DPI and PCRF network systems, the new Pontis solution enables CSPs to execute personalized
actions that leverage the real-time context of each individual customer including customer
engagement, product activation and price plans, and applying dynamic network policies such
as zero-rate data. By leveraging carrier-grade, contextual, real-time big data analytics
and personalized fulfillment technologies, Pontis enables the type of personalized service
that improves service experience and increases data adoption and revenues.
"Simplified fixed data price plans have become the prevailing approach in many
markets. However, they fail to maximize revenue potential and properly address the
customers' dynamic digital lifestyles" says Udi Ziv, CEO of Pontis. "Our new solution
revolutionizes the way operators manage the mobile data business by tailoring the relevant
experience for every customer at any time. Most importantly, we've demonstrated that our
contextual and personal engagement dramatically improves service adoption, usage, and
satisfaction, leading to increase in data revenues by 15%."
"Our new contextual analytics solution enables our clients to execute personalized
actions that leverage the real-time context of each individual customer," said David
Ronen, Product Manager of Data Solutions at Pontis. "This immediate, meaningful, and
personal customer engagement helps CSPs more effectively reach their business objectives
and interact with their customers in an entirely new and personalized way."
The Pontis solution can be applied differently as the CSPs data strategies evolve to
focus on service adoption, monetization, or service experience. It supports a wide range
of business needs and use cases such as migration from 3G to 4G ad-hoc speed boosters,
on-demand services, bridge bundles, application-based differentiation, sponsored data with
OTT partners, and more.
About Pontis
Pontis is revolutionizing Customer Engagement and personalized contextual marketing by
bridging the gap between the dynamic multi-dimensional objectives facing CMOs and the
needs of each specific customer.
In a time when informed consumers are facing an increasingly wide range of choices,
and when loyalty and customer experience are top priorities, world-leading Tier-1s rely on
Pontis to manage individual lifecycles for more than 400 million customers.
Pontis: Let's get personal. http://www.pontis.com
Press Contact:
Sarah Warshawsky
sarah@headline-media.com
+1-516-595-1743
Pontis Ltd.
Pontis Launches New Contextual Data Service Solution for CSPs
Allows Operators to Increase Revenues from Data Services by 15% through Increased Data Service Adoption, Monetization and Customer Experience
RA'ANANA, Israel, May 27, 2014 /PRNewswire/ --
Pontis Ltd [http://www.pontis.com ], the leading provider of Continuous Contextual
Engagement solutions optimizing personalized contextual marketing for Communication
Service Providers (CSPs), today announced the launch of a new contextual analytics,
engagement and execution solution, which increases mobile data service adoption, opens new
monetization opportunities with OTT partners, and optimizes customers' service experience.
Pontis' new solution uses a unique analytical model to build the "data profile" of
each customer and automatically engage in a personalized manner. With full integration to
DPI and PCRF network systems, the new Pontis solution enables CSPs to execute personalized
actions that leverage the real-time context of each individual customer including customer
engagement, product activation and price plans, and applying dynamic network policies such
as zero-rate data. By leveraging carrier-grade, contextual, real-time big data analytics
and personalized fulfillment technologies, Pontis enables the type of personalized service
that improves service experience and increases data adoption and revenues.
"Simplified fixed data price plans have become the prevailing approach in many
markets. However, they fail to maximize revenue potential and properly address the
customers' dynamic digital lifestyles" says Udi Ziv, CEO of Pontis. "Our new solution
revolutionizes the way operators manage the mobile data business by tailoring the relevant
experience for every customer at any time. Most importantly, we've demonstrated that our
contextual and personal engagement dramatically improves service adoption, usage, and
satisfaction, leading to increase in data revenues by 15%."
"Our new contextual analytics solution enables our clients to execute personalized
actions that leverage the real-time context of each individual customer," said David
Ronen, Product Manager of Data Solutions at Pontis. "This immediate, meaningful, and
personal customer engagement helps CSPs more effectively reach their business objectives
and interact with their customers in an entirely new and personalized way."
The Pontis solution can be applied differently as the CSPs data strategies evolve to
focus on service adoption, monetization, or service experience. It supports a wide range
of business needs and use cases such as migration from 3G to 4G ad-hoc speed boosters,
on-demand services, bridge bundles, application-based differentiation, sponsored data with
OTT partners, and more.
About Pontis
Pontis is revolutionizing Customer Engagement and personalized contextual marketing by
bridging the gap between the dynamic multi-dimensional objectives facing CMOs and the
needs of each specific customer.
In a time when informed consumers are facing an increasingly wide range of choices,
and when loyalty and customer experience are top priorities, world-leading Tier-1s rely on
Pontis to manage individual lifecycles for more than 400 million customers.
Pontis: Let's get personal. http://www.pontis.com
Press Contact:
Sarah Warshawsky
sarah@headline-media.com
+1-516-595-1743
Pontis Ltd.