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UOL BoaCompra Expands to Mexico
Brazil's Digital Payments Giant Now Offers Full-Coverage Local Payment - Options for Online Games in Mexico
SÃO PAULO, September 3, 2014 /PRNewswire/ --
UOL BoaCompra [http://www.boacompra.com/shop ], the leader in emerging markets and
digital goods payments throughout Latin America, today announced its launch into Mexico,
considered one the forerunners in the emerging market games space. The company now offers
10 new additional local payment methods including the company's own currency, BoaCompra
GOLD, enabling international game companies to access a rapidly growing online population
in Mexico.
(Logo:
http://photos.prnewswire.com/prnh/20140423/681449 )
Valued at more than $1.2 Billion USD, the Mexican video game market is now the most
important component of the entertainment industry, with sales greater than movies and
music combined. Additionally, Mexico's internet penetration rate has grown to 45 percent
of the total population; demonstrating remarkable improvement and room for further growth
in e-commerce. However, a staggering 87 percent of those online do not have access to
international credit cards to make purchases online, as Mexico is still a cash-based
market.
"Mexico is a fascinating market right now. With a 30 percent growth rate on average
and the highest consumption per capita in Latin America, it is largely untapped and not
targeted by the giants of the game industry," said Fernando Estevez Vazquez, former PayPal
employee and Head of International Payments & Strategy at UOL BoaCompra.
UOL BoaCompra's portfolio of localized payment options, including the most widely used
cash-based methods such as Todito Cash and OXXO, will allow gamers to use their preferred
payment method with the greatest accessibility and ease.
"The vast potential of Mexico's current video game market provides compelling evidence
for bringing foreign games to Mexico. This is a great opportunity for our partners to
leverage our local expertise and start investing in this huge market, and for gamers in
Mexico to finally be able to make purchases using the local payment methods available in
their country," said Marden Silveira Neubert, Executive Director at UOL BoaCompra.
UOL BoaCompra currently works with more than 170 game developers and publishers to
monetize their games throughout emerging markets in Latin America, southern Europe and
Turkey. The company's latest full-service payments launch into Mexico comes off the heels
of the company's expansion into Colombia and Peru - part of a greater development to
provide the first Latin American e-wallet for gamers, and a complete solution for game
developers and publishers looking to bring their titles to the region.
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering
and servicing more than 3,000 games across multiple platforms in Latin America, Portugal,
Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL
[http://www.uol.com.br ], BoaCompra's game portals aggregate more than 1.2 billion page
views per month and the company offers its own currency in more than 120,000 POS across
LATAM. Several of the largest gaming companies including Valve, EA, Ubisoft, Axeso5,
Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to
emerging markets. For more information, please visit http://www.boacompra.com and keep
up-to-date on the latest news at http://www.boacompra.eu/blog.
CONTACT:
Liz Goodno
UOL Boa Compra
+351-935-831-158
egoodno@uolinc.com
Photo:
http://photos.prnewswire.com/prnh/20140423/681449
Photo:http://photos.prnewswire.com/prnh/20140423/681449
http://photoarchive.ap.org/
UOL BoaCompra
UOL BoaCompra Expands to Mexico
Brazil's Digital Payments Giant Now Offers Full-Coverage Local Payment - Options for Online Games in Mexico
SÃO PAULO, September 3, 2014 /PRNewswire/ --
UOL BoaCompra [http://www.boacompra.com/shop ], the leader in emerging markets and
digital goods payments throughout Latin America, today announced its launch into Mexico,
considered one the forerunners in the emerging market games space. The company now offers
10 new additional local payment methods including the company's own currency, BoaCompra
GOLD, enabling international game companies to access a rapidly growing online population
in Mexico.
(Logo:
http://photos.prnewswire.com/prnh/20140423/681449 )
Valued at more than $1.2 Billion USD, the Mexican video game market is now the most
important component of the entertainment industry, with sales greater than movies and
music combined. Additionally, Mexico's internet penetration rate has grown to 45 percent
of the total population; demonstrating remarkable improvement and room for further growth
in e-commerce. However, a staggering 87 percent of those online do not have access to
international credit cards to make purchases online, as Mexico is still a cash-based
market.
"Mexico is a fascinating market right now. With a 30 percent growth rate on average
and the highest consumption per capita in Latin America, it is largely untapped and not
targeted by the giants of the game industry," said Fernando Estevez Vazquez, former PayPal
employee and Head of International Payments & Strategy at UOL BoaCompra.
UOL BoaCompra's portfolio of localized payment options, including the most widely used
cash-based methods such as Todito Cash and OXXO, will allow gamers to use their preferred
payment method with the greatest accessibility and ease.
"The vast potential of Mexico's current video game market provides compelling evidence
for bringing foreign games to Mexico. This is a great opportunity for our partners to
leverage our local expertise and start investing in this huge market, and for gamers in
Mexico to finally be able to make purchases using the local payment methods available in
their country," said Marden Silveira Neubert, Executive Director at UOL BoaCompra.
UOL BoaCompra currently works with more than 170 game developers and publishers to
monetize their games throughout emerging markets in Latin America, southern Europe and
Turkey. The company's latest full-service payments launch into Mexico comes off the heels
of the company's expansion into Colombia and Peru - part of a greater development to
provide the first Latin American e-wallet for gamers, and a complete solution for game
developers and publishers looking to bring their titles to the region.
ABOUT UOL BOACOMPRA
Founded in 2004, UOL BoaCompra specializes in monetizing online games while offering
and servicing more than 3,000 games across multiple platforms in Latin America, Portugal,
Spain and Turkey. As part of Brazil's largest internet company and content portal, UOL
[http://www.uol.com.br ], BoaCompra's game portals aggregate more than 1.2 billion page
views per month and the company offers its own currency in more than 120,000 POS across
LATAM. Several of the largest gaming companies including Valve, EA, Ubisoft, Axeso5,
Bigpoint, SmileGate and Aeria Games partner with UOL BoaCompra to bring their games to
emerging markets. For more information, please visit http://www.boacompra.com and keep
up-to-date on the latest news at http://www.boacompra.eu/blog.
CONTACT:
Liz Goodno
UOL Boa Compra
+351-935-831-158
egoodno@uolinc.com
Photo:
http://photos.prnewswire.com/prnh/20140423/681449
Photo:http://photos.prnewswire.com/prnh/20140423/681449
http://photoarchive.ap.org/
UOL BoaCompra