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Unruly Launches Mobile-First Native Video Ad Format With adidas
New In-Feed format exceeds IAB guidelines for viewability and allows advertisers to scale their native video distribution across the Open Web
LONDON, September 10, 2014 /PRNewswire/ --
adidas is the launch partner of a new in-feed ad offering from marketing technology
company Unruly that dynamically adapts to the unique look and feel of any given web page
in real time across the Open Web [http://www.unruly.co ].
Using its proprietary Liquid Layout Technology, Unruly In-Feed
[http://unruly.co/products/#unruly-in-feed ] enables advertisers to deliver native video
ads at scale across the Open Web for the first time. The new format dynamically injects
sponsored videos seamlessly into any website's content stream in a style that matches the
site's layout and design, providing an infinitely flexible, truly native experience for
mobile users.
Advertisers are only charged when at least 50% of their ad is in view for 3 continuous
seconds, exceeding current IAB guidelines on viewability, which recommend that a video ad
is in view for 2 continuous seconds. All ad content is also fully disclosed according to
IAB guidelines [http://www.mediaratingcouncil.org/063014 Viewable Ad Impression
Guideline_Final.pdf ].
Unruly's In-Feed format is optimized for mobile delivery and is being launched in
response to a growing demand from brands who are using video to reach and engage consumers
on their smartphone and tablet devices. A recent BI Intelligence
[http://www.businessinsider.com/the-rise-in-mobile-video-viewing-is-having-a-major-impact-on-online-video-revenues-2014-6#ixzz38QsE4rj0 ]
report predicted that smartphones and
tablets will account for nearly 70% of all online video ad views by the end of 2016.
adidas is piloting the new In-Feed format for its latest #predatorinstinct
[http://www.adidas.co.uk/predatorinstinct ] campaign.
"There's a growing expectation that social ads will be delivered as part of the
content stream and deeply integrated within the content experience rather than being
shoved off in a sidebar or banner," said Scott Button, Founder and CEO at Unruly.
"Facebook premium video ads are set to shake up the video ecosystem and Unruly is now
providing advertisers with even more choice, allowing them to launch in-feed video ads
across the Open Web, in premium media environments."
IDG is one of 100+ premium publishers who are already running Unruly's In-Feed format
across their titles, including Macworld.
UK Publishing Director, Simon Jary, said: "Unruly's native In-Feed format is easy to
install and quickly brings in revenue. The content is often engaging, too. We were
impressed with it to the degree that we have now deployed it across all of IDG UK's
consumer sites. We originally only used it to deliver incremental revenue for our mobile
inventory, but it has been such a success, we've now pushed it across our desktop
inventory too."
"For publishers, this format provides a great option to utilize their mobile ad
inventory and ramp up mobile and video revenue. Because the format is dynamically injected
into the content feed, there's zero set-up required from the publisher and we're providing
clear disclosure for consumers," said Kenneth Suh, Senior Vice President of Global
Business Development at Unruly.
To watch a video demo of the new format, click here
[http://unruly.co/products/#unruly-in-feed ].
Additional benefits of the In-Feed format include:
- Any video length - Unlike other offerings, Unruly provides no restrictions on video
length - there's no cap at 15 seconds;
- Seamless user experience - The videos begin to play silently when they are viewable
on the screen. Users tap or click the video to activate a full screen immersive video
experience on mobile devices;
- Programmatic audience targeting - The format is fully integrated with Unruly
Activate's programmatic insight engine for real-time optimization and reporting;
- Sharing functionality and 3rd party tracking available as standard - click-through
URLs also supported on view completion.
UNRULY, UNRULY IN-FEED and associated logos, designs and other marks are trademarks of
Unruly Group. Other marks are owned by their respective owners.
About Unruly
Marketing technology company Unruly is the leading global platform for social video
advertising. With 3 out of every 4 video views now taking place outside of YouTube, 83% of
Ad Age 100 brands use Unruly's proprietary technology to reach and engage super-sharers
across the Open Web. We've delivered 4.69 billion views across 9,200+ campaigns to a
global audience of 1.27 billion monthly unique users. Our super power is predicting viral
success. Our secret weapon is passionate people on a mission to #DeliverWow.
Founded in 2006, Unruly employs 160 people across 13 offices in 10 countries, with
regional HQs in London, New York and Singapore. As well as numerous accolades recognizing
our technical innovation and product excellence (Digiday, Sunday Times, Braves), the
company has won 'Best Companies to Work For' (Sunday Times), 'Best Digital Ad Ops Team'
(AOP) and has been named as the UK's #2 Fastest Growing Tech Company (Deloitte).
Powered by a unique data set comprising 521 billion video views and analyzing 24
million shares per day, Unruly's technology enables advertisers to algorithmically predict
content shareability and programmatically target super-sharers across In-Page, In-Feed and
In-Stream ad formats, with guaranteed viewability, shareability and brand safety across
desktop, tablet and mobile devices.To find out more, visit http://www.unruly.co.
To find out more, please email marketing@unrulymedia.com.
Unruly
CONTACT: David Waterhouse, Global Head of Content and PR, Unruly, david.waterhouse@unrulymedia.com. Tel no: +44(0)20-7199-5871
Unruly Launches Mobile-First Native Video Ad Format With adidas
New In-Feed format exceeds IAB guidelines for viewability and allows advertisers to scale their native video distribution across the Open Web
LONDON, September 10, 2014 /PRNewswire/ --
adidas is the launch partner of a new in-feed ad offering from marketing technology
company Unruly that dynamically adapts to the unique look and feel of any given web page
in real time across the Open Web [http://www.unruly.co ].
Using its proprietary Liquid Layout Technology, Unruly In-Feed
[http://unruly.co/products/#unruly-in-feed ] enables advertisers to deliver native video
ads at scale across the Open Web for the first time. The new format dynamically injects
sponsored videos seamlessly into any website's content stream in a style that matches the
site's layout and design, providing an infinitely flexible, truly native experience for
mobile users.
Advertisers are only charged when at least 50% of their ad is in view for 3 continuous
seconds, exceeding current IAB guidelines on viewability, which recommend that a video ad
is in view for 2 continuous seconds. All ad content is also fully disclosed according to
IAB guidelines [http://www.mediaratingcouncil.org/063014 Viewable Ad Impression
Guideline_Final.pdf ].
Unruly's In-Feed format is optimized for mobile delivery and is being launched in
response to a growing demand from brands who are using video to reach and engage consumers
on their smartphone and tablet devices. A recent BI Intelligence
[http://www.businessinsider.com/the-rise-in-mobile-video-viewing-is-having-a-major-impact-on-online-video-revenues-2014-6#ixzz38QsE4rj0 ]
report predicted that smartphones and
tablets will account for nearly 70% of all online video ad views by the end of 2016.
adidas is piloting the new In-Feed format for its latest #predatorinstinct
[http://www.adidas.co.uk/predatorinstinct ] campaign.
"There's a growing expectation that social ads will be delivered as part of the
content stream and deeply integrated within the content experience rather than being
shoved off in a sidebar or banner," said Scott Button, Founder and CEO at Unruly.
"Facebook premium video ads are set to shake up the video ecosystem and Unruly is now
providing advertisers with even more choice, allowing them to launch in-feed video ads
across the Open Web, in premium media environments."
IDG is one of 100+ premium publishers who are already running Unruly's In-Feed format
across their titles, including Macworld.
UK Publishing Director, Simon Jary, said: "Unruly's native In-Feed format is easy to
install and quickly brings in revenue. The content is often engaging, too. We were
impressed with it to the degree that we have now deployed it across all of IDG UK's
consumer sites. We originally only used it to deliver incremental revenue for our mobile
inventory, but it has been such a success, we've now pushed it across our desktop
inventory too."
"For publishers, this format provides a great option to utilize their mobile ad
inventory and ramp up mobile and video revenue. Because the format is dynamically injected
into the content feed, there's zero set-up required from the publisher and we're providing
clear disclosure for consumers," said Kenneth Suh, Senior Vice President of Global
Business Development at Unruly.
To watch a video demo of the new format, click here
[http://unruly.co/products/#unruly-in-feed ].
Additional benefits of the In-Feed format include:
- Any video length - Unlike other offerings, Unruly provides no restrictions on video
length - there's no cap at 15 seconds;
- Seamless user experience - The videos begin to play silently when they are viewable
on the screen. Users tap or click the video to activate a full screen immersive video
experience on mobile devices;
- Programmatic audience targeting - The format is fully integrated with Unruly
Activate's programmatic insight engine for real-time optimization and reporting;
- Sharing functionality and 3rd party tracking available as standard - click-through
URLs also supported on view completion.
UNRULY, UNRULY IN-FEED and associated logos, designs and other marks are trademarks of
Unruly Group. Other marks are owned by their respective owners.
About Unruly
Marketing technology company Unruly is the leading global platform for social video
advertising. With 3 out of every 4 video views now taking place outside of YouTube, 83% of
Ad Age 100 brands use Unruly's proprietary technology to reach and engage super-sharers
across the Open Web. We've delivered 4.69 billion views across 9,200+ campaigns to a
global audience of 1.27 billion monthly unique users. Our super power is predicting viral
success. Our secret weapon is passionate people on a mission to #DeliverWow.
Founded in 2006, Unruly employs 160 people across 13 offices in 10 countries, with
regional HQs in London, New York and Singapore. As well as numerous accolades recognizing
our technical innovation and product excellence (Digiday, Sunday Times, Braves), the
company has won 'Best Companies to Work For' (Sunday Times), 'Best Digital Ad Ops Team'
(AOP) and has been named as the UK's #2 Fastest Growing Tech Company (Deloitte).
Powered by a unique data set comprising 521 billion video views and analyzing 24
million shares per day, Unruly's technology enables advertisers to algorithmically predict
content shareability and programmatically target super-sharers across In-Page, In-Feed and
In-Stream ad formats, with guaranteed viewability, shareability and brand safety across
desktop, tablet and mobile devices.To find out more, visit http://www.unruly.co.
To find out more, please email marketing@unrulymedia.com.
Unruly
CONTACT: David Waterhouse, Global Head of Content and PR, Unruly, david.waterhouse@unrulymedia.com. Tel no: +44(0)20-7199-5871