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October 8, 2014
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Bose Introduces SoundLink® Color Bluetooth® Speaker and SoundLink® On-ear Bluetooth® Headphones

NEW DELHI, October 8, 2014 /PRNewswire/ --

    Iconic SoundLink(R) Line Expands With New Products, New Design, New Functionality

    Today, Bose announces two additions to the SoundLink(R) line of mobile audio
solutions: the SoundLink(R) Color Bluetooth(R) speaker, the most affordable SoundLink(R)
speaker from Bose, and the SoundLink(R) Bluetooth(R) on-ear headphones. Both combine
renowned Bose performance with new functionality and style.

    (Photo:
http://photos.prnewswire.com/prnh/20140930/708909-a)

    (Photo:
http://photos.prnewswire.com/prnh/20140930/708909-b)

    SoundLink(R) Color Bluetooth(R) Speaker

    The SoundLink(R) Color Bluetooth(R) speaker is a completely new SoundLink(R) design.
It weighs just 0.5 kg, and measures 12.7 cms wide, 5.3 cms deep and 13.4 cms high to fit
easily into any handbag. Bose combined exclusive dual-opposing passive radiators with two
high-efficiency transducers for full-range sound, including deep, low-note performance.
With its size and performance, the SoundLink(R) Color speaker is a small wonder, making
out-loud listening undeniably portable, powerful and fun.

    The SoundLink(R) Color Bluetooth(R) speaker connects wirelessly to a smartphone,
tablet or other bluetooth-enabled device, and uses voice prompts for setup and tell which
source is connected. The SoundLink(R) Color speaker remembers the last eight devices
paired. It then automatically connects to the two most recently used bluetooth-enabled
device when switched on. You can switch between the two seamlessly. Essential controls are
on the product, the additional 3.5mm stereo auxiliary input provides added versatility.

    The lithium-ion battery, once fully charged, lasts up to eight hours of unplugged play
time, it fully recharges with most USB power sources in as little as three hours. Its
exhaustively tested housing is made of elastomer and plastic and comes in Black, White,
Blue, Red and Mint.

    SoundLink(R) On-Ear Bluetooth(R) Headphones

    The new SoundLink(R) on-ear Bluetooth(R) headphones deliver a new level of performance
for bluetooth headphones. They feature crisp, powerful sound, new features, and a design
that's lighter and more comfortable than conventional Bluetooth headphones.

    Bose Active Equalization and TriPort(R) technology combine for smoother, more balanced
sound. Mid-high frequencies are natural, and low-frequencies are detailed and full. Take
calls, or enjoy a video, movie or music - without the hassle of wires.

    The SoundLink(R) on-ear Bluetooth(R) headphones let you hear and be heard, wherever
you are.

    A new two-microphone system rejects distractions like wind, so callers can hear what
you're saying more, and the sounds around you less. Adaptive Audio Adjustment technology
automatically changes volume based on speech level and ambient noise, letting you move
from a quiet building to a busy street without missing a word.

    The SoundLink(R) on-ear Bluetooth(R) headphones connect up to two devices at a time
and let you switch between each, so you can watch a video from your tablet while staying
connected to your smartphone. Simple voice prompts identify who is calling, battery status
and source connection. With commands on the earcup, you're in control without using your
phone.

    The SoundLink(R) on-ear Bluetooth(R) headphones use rugged, impact-resistant
materials, glass-filled nylon, and non-corrosive stainless steel - yet they weigh only 156
grams. Designed to be worn for hours, they feature soft ear cushions and a headband pad
made of fabric used in high-end automotive applications. They fold smoothly for compact
storage in a matching case. The SoundLink(R) Bluetooth(R) headphones come in Black or
White, and charge easily with an included USB cable for up to 15 hours of listening, or up
to two hours after a mere 15-minute charge.

    Pricing and Availability

    Price:

    The SoundLink(R) Color Bluetooth(R) speaker: INR 11,138/-
The SoundLink(R) on-ear Bluetooth(R) headphones: INR 21,038/-

    Availability:

    - All Bose stores
- Authorised dealer locations

    For more information on Bose products, visit us at http://www.boseindia.com; or
call us Toll free at 1-800-11-2673(BOSE)

    About the company

    Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of
electrical engineering at the Massachusetts Institute of Technology. In 2014, Bose
celebrates its 50th anniversary as the most respected name in sound. The company remains
driven by its founding principles, investing in long-term research with one fundamental
goal: to develop new technologies with real customer benefits. Bose(R) innovations have
spanned decades and industries, creating and transforming categories in audio and beyond.
Bose products for the home, in the car, on the go and in public spaces have become iconic.
From the company's home entertainment systems and Wave(R) music systems, to high-quality
audio and noise cancelling headphones, digital music systems, Bluetooth(R) speakers and
professional solutions, Bose has changed the way people listen to music.

    Bose Corporation is privately held. The company's spirit of invention, passion for
excellence, and commitment to extraordinary customer experiences can be found around the
world - everywhere Bose does business.

    Bose Corporation India

    Bose Corporation India Private Limited was founded in 1995, with the opening of the
Professional Systems Division that today, focuses on providing complete Audio-Video &
Control system solutions for any public space. It was in October 1998 that the first Bose
Store was opened to offer home & personal audio offerings. Today Bose reaches its customer
through exclusive company owned showrooms called the Bose Stores, presence in Apple
Premium stores and a number of Croma & Reliance outlets. Today you can find Bose in
Ahmedabad, Amritsar, Bangalore, Chandigarh, Chennai, Delhi, Ghaziabad, Gurgaon, Hyderabad,
Jaipur, Kolkata, Ludhiana, Mumbai, Noida, Pune, Surat, Lucknow & Vadodhara. The operations
are supported by a centralized customer support center that can be reached toll free
through the week at 1-800-11-2673 and an ecommerce enabled website
http://www.boseindia.com. Customers through a simple telephone call can request for
product information, services offered by Bose, lodge a service request, and find out where
to get a product demonstration, or place an order - all from the convenience of their own
home anywhere in India.

    Bose Corporation is privately held. The company's spirit of invention, passion for
excellence, and commitment to extraordinary customer experiences can be found around the
world -- everywhere Bose does business.

    Primary Media Contact: Pratibha Kashyap, pratibha_kashyap@bose.com, +91-9891049987, PR
Specialist, Bose Corporation India Private Limited

    Secondary Media Contact: Nandita Sood, nandita_sood@bose.com, +91-9811614656, Manager
- Corporate Communications, Bose Corporation India Private Limited

    Photo:
    http://photos.prnewswire.com/prnh/20140930/708909-a

    http://photos.prnewswire.com/prnh/20140930/708909-b

Photo:http://photos.prnewswire.com/prnh/20140930/708909-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20140930/708909-b
http://photoarchive.ap.org/
Bose Corporation India Private Limited

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