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Brands Introducing Luxury at Affordable Prices for Indian Market
MUMBAI, October 16, 2014 /PRNewswire/ --
The next wave since the advent of smartphones has been initiated by brands. According
to a new mobile phone forecast from IDC, 2014 volumes in emerging smartphone markets are
expected to be 1.2 billion, up from 1 billion in 2013, representing 19.3% year-over-year
growth. What has been further noted as an interesting development is that the phones will
be shipped to markets such as India.
(Photo:
http://photos.prnewswire.com/prnh/20140929/10107512 )
Brands today are offering the best at much affordable prices. Designed to match
everyone's unique style, ergonomically crafted devices which capture the most mesmerising
moments of life have been introduced to woo audience across different segments. As it is
the age of customer experience, companies have come to realise that the device which
offers the best experience will be able to gain maximum market share.
Offering the Best yet Affordable
Making the smartphone war ever tougher, ASUS introduced their series of smartphones
under the brand 'Zenfone'. Zenfone, a brand-new high-value smartphone series, offers a
choice of screen sizes from 4 to 6 inches and is available in an array of striking colors
- meaning there's a Zenfone for everyone.
Zenfone Series is the perfect combination of technology and style. It not only helps
to organise one's busy life, but also understands users' demands, releases them from
life's stresses and allows them to focus on more important things. With Zenfone, one can
express and share knowledge with those who matter most.
Zenfone also introduces ZenUI, a sublime new user interface that's exclusive to ASUS
smart devices. With simplified icons and menus, a selection of themes beautifully designed
to match the device colours and a clever What's Next feature that helps users keep track
of their lives, ZenUI is the irresistible front end of these irresistible new devices and
proof that fantastic functionality can have a friendly face.
The most affordable yet full of impressive features, Zenfone 4 has a gorgeous 4-inch
display and a powerful 1.2GHz Intel(R) Atom(TM) Z2520 processor with Intel(R)
Hyper-Threading Technology, making this a smartphone which never leaves the user waiting
for a response. It has two built-in cameras, including a 5-megapixel main camera for
capturing great everyday photos and fun selfies, a slimline design with a low weight of
just 115g and comes in five vibrant colours - Charcoal Black, Pearl White, Cherry Red, Sky
Blue, Solar Yellow. Zenfone 4 is a great-value handset for young people who demand the
perfect companion for their mobile lifestyles.
Zenfone 5 has a spacious 5-inch IPS panel that delivers superb high-definition (HD)
1280 x 720-pixel resolution and comes in a stunning design that tapers to just 5.5mm at
its thinnest edge. Exclusive ASUS PenTouch and GloveTouch technologies increase Zenfone
5's display sensitivity, making it possible to use the device with any stylus or even a
gloved hand. Hence, frustrations about how and when users can interact become a thing of
the past.
Zenfone 6 also offers an HD display that measures a fantastic six inches across the
diagonal, allowing users to see much more of what they want. Like Zenfone 5, the brilliant
Zenfone 6 display features GloveTouch and PenTouch technologies - so users can operate the
device with gloved hands or any stylus.
What's commendable today is that brands aren't compromising on the quality in order to
make their device affordable. It has changed the scenario so much that when a customer
wants to purchase a smartphone today, he or she might reject a brand thinking that the
price is high and those features are available in a lesser price from another brand.
Hence, today it is all about availing more in less not less in more!
To view our multimedia news release click
http://www.multivu.com/players/English/72762551-ASUS-Zenfones-mobility-in-style
Pricing & Availability:
ASUS Zenfone 4 A400CG comes for Rs. 5,999/-
ASUS Zenfone 4 A450CG comes for Rs. 6,999/-
ASUS Zenfone 5 comes for Rs. 9,999/-
ASUS Zenfone 6 comes for Rs. 16,999/-
The devices are available for purchasing on
http://www.flipkart.com/asus?otracker=hp_nmenu_sub_electronics_0_Asus
http://www.asus.com/campaign/zenfone/IN
About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world's
best-selling, most award-winning, motherboards. A leading enterprise in the new digital
era, ASUS designs and manufactures products that perfectly meet the needs of today's
digital home and office, with a broad portfolio that includes motherboards, graphics
cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers,
multimedia devices, wireless solutions, networking devices, tablets and smartphones.
Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely
credited with revolutionising the PC industry with its Eee PC(TM). ASUS has more than
12,500 employees around the globe with a world-class R&D team of 3,800 engineers. The
company revenue for 2013 was approximately US$14 billion.
Media Contact: Komal Tomke, komal_t@ASUS.com, +91-9818520082, PR Manager-System
Business Group India, ASUS India Pvt. Ltd.
Photo:
http://photos.prnewswire.com/prnh/20140929/10107512
Photo:http://photos.prnewswire.com/prnh/20140929/10107512
http://photoarchive.ap.org/
ASUS India Pvt. Ltd.
Brands Introducing Luxury at Affordable Prices for Indian Market
MUMBAI, October 16, 2014 /PRNewswire/ --
The next wave since the advent of smartphones has been initiated by brands. According
to a new mobile phone forecast from IDC, 2014 volumes in emerging smartphone markets are
expected to be 1.2 billion, up from 1 billion in 2013, representing 19.3% year-over-year
growth. What has been further noted as an interesting development is that the phones will
be shipped to markets such as India.
(Photo:
http://photos.prnewswire.com/prnh/20140929/10107512 )
Brands today are offering the best at much affordable prices. Designed to match
everyone's unique style, ergonomically crafted devices which capture the most mesmerising
moments of life have been introduced to woo audience across different segments. As it is
the age of customer experience, companies have come to realise that the device which
offers the best experience will be able to gain maximum market share.
Offering the Best yet Affordable
Making the smartphone war ever tougher, ASUS introduced their series of smartphones
under the brand 'Zenfone'. Zenfone, a brand-new high-value smartphone series, offers a
choice of screen sizes from 4 to 6 inches and is available in an array of striking colors
- meaning there's a Zenfone for everyone.
Zenfone Series is the perfect combination of technology and style. It not only helps
to organise one's busy life, but also understands users' demands, releases them from
life's stresses and allows them to focus on more important things. With Zenfone, one can
express and share knowledge with those who matter most.
Zenfone also introduces ZenUI, a sublime new user interface that's exclusive to ASUS
smart devices. With simplified icons and menus, a selection of themes beautifully designed
to match the device colours and a clever What's Next feature that helps users keep track
of their lives, ZenUI is the irresistible front end of these irresistible new devices and
proof that fantastic functionality can have a friendly face.
The most affordable yet full of impressive features, Zenfone 4 has a gorgeous 4-inch
display and a powerful 1.2GHz Intel(R) Atom(TM) Z2520 processor with Intel(R)
Hyper-Threading Technology, making this a smartphone which never leaves the user waiting
for a response. It has two built-in cameras, including a 5-megapixel main camera for
capturing great everyday photos and fun selfies, a slimline design with a low weight of
just 115g and comes in five vibrant colours - Charcoal Black, Pearl White, Cherry Red, Sky
Blue, Solar Yellow. Zenfone 4 is a great-value handset for young people who demand the
perfect companion for their mobile lifestyles.
Zenfone 5 has a spacious 5-inch IPS panel that delivers superb high-definition (HD)
1280 x 720-pixel resolution and comes in a stunning design that tapers to just 5.5mm at
its thinnest edge. Exclusive ASUS PenTouch and GloveTouch technologies increase Zenfone
5's display sensitivity, making it possible to use the device with any stylus or even a
gloved hand. Hence, frustrations about how and when users can interact become a thing of
the past.
Zenfone 6 also offers an HD display that measures a fantastic six inches across the
diagonal, allowing users to see much more of what they want. Like Zenfone 5, the brilliant
Zenfone 6 display features GloveTouch and PenTouch technologies - so users can operate the
device with gloved hands or any stylus.
What's commendable today is that brands aren't compromising on the quality in order to
make their device affordable. It has changed the scenario so much that when a customer
wants to purchase a smartphone today, he or she might reject a brand thinking that the
price is high and those features are available in a lesser price from another brand.
Hence, today it is all about availing more in less not less in more!
To view our multimedia news release click
http://www.multivu.com/players/English/72762551-ASUS-Zenfones-mobility-in-style
Pricing & Availability:
ASUS Zenfone 4 A400CG comes for Rs. 5,999/-
ASUS Zenfone 4 A450CG comes for Rs. 6,999/-
ASUS Zenfone 5 comes for Rs. 9,999/-
ASUS Zenfone 6 comes for Rs. 16,999/-
The devices are available for purchasing on
http://www.flipkart.com/asus?otracker=hp_nmenu_sub_electronics_0_Asus
http://www.asus.com/campaign/zenfone/IN
About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world's
best-selling, most award-winning, motherboards. A leading enterprise in the new digital
era, ASUS designs and manufactures products that perfectly meet the needs of today's
digital home and office, with a broad portfolio that includes motherboards, graphics
cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers,
multimedia devices, wireless solutions, networking devices, tablets and smartphones.
Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely
credited with revolutionising the PC industry with its Eee PC(TM). ASUS has more than
12,500 employees around the globe with a world-class R&D team of 3,800 engineers. The
company revenue for 2013 was approximately US$14 billion.
Media Contact: Komal Tomke, komal_t@ASUS.com, +91-9818520082, PR Manager-System
Business Group India, ASUS India Pvt. Ltd.
Photo:
http://photos.prnewswire.com/prnh/20140929/10107512
Photo:http://photos.prnewswire.com/prnh/20140929/10107512
http://photoarchive.ap.org/
ASUS India Pvt. Ltd.