Karma Announces New Lottery Game Innovations Ahead of World Lottery Summit in Rome

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October 30, 2014
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Karma Announces New Lottery Game Innovations Ahead of World Lottery Summit in Rome

HALIFAX, Oct. 30, 2014 /PRNewswire/ - Karma Gaming International is excited to
announce the launch of a new category of next-generation lottery games-
Crossword Hidden Object, based on Karma's patent-pending technology.

(Photo: http://photos.prnewswire.com/prnh/20141030/155451)

Crossword-style instant win games are considered an evergreen lottery
product category, while Hidden Object games are a popular sub-genre
within puzzle-style games, popular on Facebook, tablet and mobile
devices. By merging crossword with Hidden Object-style puzzle casual
games, Karma has created a lottery game category for the casual gaming
generation.

The first two titles - Haunted Hotel and Secrets of the Pyramids - hold the distinction as being the first-ever episodic lottery games,
featuring storylines played out over multiple levels.

Each level contains a hidden object puzzle and a crossword. Players must
uncover hidden letters within the puzzle to solve the crossword to win
real-money. Players can also uncover additional bonus cash mini-games,
as well as hidden clues to solve the mystery storyline, including
hidden notes and artifacts.

Karma's games can be played across all devices and are available in
HTML5, Flash or native iOS.

"Karma has gained deep understanding of how to effectively combine the
thrill of winning and gambling, with the entertainment value of
gaming," said Jay Aird, Karma's Chief Innovation Officer. "Word-based
games and puzzle games are universally popular among lottery players
and casual gamers alike, and also share similar player profiles."

"Lotteries around the world are suffering from an aging player base and
a lack of relevance among younger audiences," said Paul LeBlanc, Chief
Executive Officer of Karma Gaming. "By reimagining a familiar lottery
instant win game as a casual game, we are making lottery relevant to
the digital generation."

Karma will be showcasing Haunted Hotel at the upcoming World Lottery Summit in Rome. Haunted Hotel and Secrets of the Pyramids are available through Karma directly as well as through Karma's
distribution partners, such as GTECH and Scientific Games.

About Karma Gaming

Karma Gaming International is the leader in next-generation lottery
games. Karma creates gaming experiences which can be played
cross-platform, designed to appeal to the digital generation. The
products merge the fun and skill of casual gaming with the chance to
win real monetary rewards.

SOURCE  Karma Gaming International

Karma Gaming International

CONTACT:  Jay Aird Chief Innovation Officer jay.aird@kamagaming.com 1 (902) 229 8058, Website: www.karmagaming.com Twitter: @KarmaGaming

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