Jawbone Introduces UP3

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November 5, 2014
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Jawbone Introduces UP3

The New UP® Wristband Captures Heart Rate, Detailed Sleep Stages and Automatic Workouts Through an Advanced Multi-Sensor Platform

SAN FRANCISCO, Nov. 4, 2014 /PRNewswire/ -- Jawbone® today announced UP3(TM), a multi-sensor activity tracker that provides in-depth information about your health and fitness.

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Inside its slim design, UP3 by Jawbone features a patented multi-sensor platform that collects and analyzes a wide range of biometric signals, delivering actionable insights specific to you:

    --  Multi-sensor Platform: The advanced multi-sensor platform includes a new
        tri-axis accelerometer, sophisticated bioimpedance sensors, and skin and
        ambient temperature sensors. Using this technology, UP3 delivers resting
        heart rate - a key indicator of your overall heart health - and will
        capture more health data through future firmware updates.
    --  Advanced Sleep: UP3 tracks detailed sleep stages including REM, Light
        and Deep sleep, providing in-depth information on your sleep and what
        you can do to improve it.
    --  Advanced Activity: New smart algorithms allow UP3 to automatically
        identify workouts and classify your activities, including running,
        cross-training, tennis, and many more.
    --  Smart Coach: The band connects with the industry-leading UP App to bring
        you Smart Coach - an intelligent system that keeps track of your
        progress and gives you personalized guidance to help you reach your
        goals faster. The more information UP3 captures about your sleep,
        activity, meals and other biometric signals, the more Smart Coach can do
        for you.
    --  Smart Design: Designed by leading industrial designer, Yves Behar, UP3
        features a slim, stylish, and low-profile design that you can
        accessorize with jewelry or watches on the wrist. With up to seven days
        of battery life, water resistance up to 10 meters and a durable anodized
        aluminum framework, UP3 is one of the only trackers available that
        achieves true 24/7 wearability. A secure, overlapping watch-style clasp
        allows you to adjust the band to fit almost any wrist size.
"Our mission was to create the world's most powerful activity tracker in the smallest possible design, and we believe we have done that with the UP3 band" said Travis Bogard, vice president of product management and strategy at Jawbone. "Our advanced, multi-sensor platform delivers a huge amount of new health data, backed by our smart algorithms and our highly personalized Smart Coach system. And because the technology is fully updateable, we're able to unveil great new features and experiences in the coming months."

Know Your Heart Health

Advanced bioimpedance sensors allow UP3 to automatically and accurately measure your resting heart rate, defined as your heart rate upon waking up, before other influences such as movement, exercise, or caffeine set in. Through the UP App, you can see your resting heart rate change over time and understand what a healthy heart rate means for you. A free, over-the-air firmware update coming soon for UP3 will allow additional health data to be captured.

Track, Understand, Act

The sophisticated multi-sensor platform in UP3 allows it to identify detailed sleep stages - REM, Light and Deep sleep - providing new insight into what happens when you're sleeping. Stick to a consistent bedtime and de-stress before bed to try to get more Deep sleep, associated with body restoration and healing.  Sleep longer to try and catch more REM sleep, associated with dreams, learning and memory consolidation.

The powerful sensors and smart algorithms in UP3 enable automatic activity detection after you've completed a specific activity or workout. The UP App will recognize many popular activities including running, cross-training, cardio exercise, tennis, hiking and others such as dance and Zumba. And the system learns from your behavior over time to auto-classify many other harder-to-recognize activities like swimming, cycling, weights or yoga.

The UP App's Smart Coach feature uses the rich information captured by the band to deliver personalized guidance and challenges tailored just for you. Learn what you can do to improve your activity, sleep, diet and heart rate so you can reach your goals faster and make a greater impact on your health and well-being.

Available This Year

UP3 by Jawbone will be available later this year for $179.99 at Jawbone.com and at Apple and Best Buy stores nationwide in Black Twist, with additional color options to be introduced next year. The UP by Jawbone App for UP3 will also be available later this year as a free download from the App Store, as will a compatible Android app.

About Jawbone®

Jawbone® is a world-leader in consumer technology and wearable devices, building hardware products and software platforms powered by data science.

The UP® system helps people live better by providing personalized insight into how they sleep, move and eat. Its open platform includes an ecosystem of apps and services that integrate with UP to offer new, customized experiences. The company's approach to lifestyle tracking is unique, with over 1000 patents granted or pending related to its ecosystem and wearable technology manufacturing processes.

Jawbone is also the creator of the best-selling JAMBOX® family of wireless speakers, the award-winning Jawbone ERA® Bluetooth® headsets, and NoiseAssassin® technology. Headquartered in San Francisco with offices globally, Jawbone products are available in over 40 countries around the world.

Visit Jawbone.com/trademarks for more information on trademarks owned by AliphCom dba Jawbone. Other company and product names may be trademarks of their respective owners.

For more news and stories from Jawbone, please visit our blog: blog.jawbone.com.

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SOURCE  Jawbone

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Photo:http://photos.prnewswire.com/prnh/20130320/AQ80303LOGO
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Jawbone

CONTACT: Media Contact: press@jawbone.com

Web Site: http://www.jawbone.com

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